Hi Nairaland

Infinix started a thorough strategy to update the visual design of its brand in 2022 with the goal of catering to the tastes of today's youth of the Z-era. The plan was formally unveiled in April of this year.

A new design and product brand system, an updated worldwide website design, and an in-house created bespoke multilingual typeface were all part of the overhaul, which also included brand personality, positioning, and design principles.

The chosen font is a key component of the overall brand image, exhibiting geometric, modern, and minimalist features with strong, bold strokes and lines that communicate efficiency and technology. The typeface is also multilingual, supporting Latin Extended, Cyrillic, Arabic, and Thai, which makes it appropriate for the wide range of Infinix users.

"We are thrilled to receive this award, which is a testament to the authoritative affirmation of Infinix's innovative brand visual upgrade," Infinix Mobility's CMO, Lake Hu, stated.
"Catered to the Z era's youth, out new brand visual identity seamlessly incorporates trendy elements, highlighting Infinix's commitment to leading global youth trends, ensuring consistent user experiences, and fostering user engagement."

A total of four categories; Best brand evolution (consumer), Best strategic or Creative development of a new brand, Best use of typography, Media, and Telecommunications Sector, were won by the all new brand visual in November.

The Infinix GT 10 PRO and NOTE 30 VIP shared first place in the 2023 International CMF Design Awards at the same time.

These accomplishments demonstrate Infinix's diverse brilliance in product and brand design and bring it considerable attention.

https://newswav.com/article/infinix-display-wins-the-red-dot-award-for-brands-and-communication-design-A2312_PfoJbn