The air in Lagos crackles with a familiar pre-Christmas energy. Carols mingle with the city’s cacophony, streets shimmer with festive lights, and hawkers peddle everything from glittering ornaments to fireworks. But beneath the vibrant veneer lies a complex dance between holiday cheer and economic realities, impacting businesses across the city.

On one hand, December unleashes a spending spree rarely seen throughout the year. Retailers rejoice as shoppers, driven by tradition and a desire to celebrate, stock up on food, decorations, and gifts. Markets overflow with Christmas trees...

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