To invest means to put money into financial scheme, shares, property or a commercial venture with the expectation of achieving a profit. Investment therefore is an asset or item acquired with the goal of generating income or appreciation.

Punting on the hand, means to speculate or bet on possible outcome of an event. Punting can be also be regarded as a gamble when it is done ignorantly or haphazardly without strategic plan or pattern of purpose of investment.

Every business venture is a risk, therefore, to successfully do business / investment, they are key elements that must be put into high consideration. These elements include:
1.) Set investment expectation
2.) Understand your investment
3.) Diversify
4.) Take a long term view
5.) Keep on top of your investment.

Any investment done in ignorance, is already half-way a failed venture. Every step in an investment must be decisive and in line with the long term goal.
To get the best out of PUNTING investment, every game selected and money stake must be professionally done. Watching football does not guarantee a success in punting business, there are other skills needed for a successful punt. To achieve desired return of stake, every game ticket must be treated as an investment to wealth.

ELsmile

With the amount of money wasted on daily basis to betting companies, sport lovers and punters should already realize that just as accounting, law, medicine, engineering, real estate, etc., PUNTING must be professionally done.

The odds market is a very tricky market where statistic, emotions, psychology and professionalism is tested.
Bookie's take prime advantage of the above elements, covered in the information's provided per market to ensure the stake fall their way.
A good punter must possess the eyes of an eagle, the ear of a bat, the smelling ability of the elephant, and the mind of the lion. But most importantly a GOOD PUNTER must be KNOWLEDGEABLE.