The Facebook Ads Learning Course provides comprehensive guidance on budgeting and bidding strategies tailored for diverse advertising goals and budgets. Through detailed modules and practical exercises, participants learn how to set realistic budgets aligned with campaign objectives, whether it's brand awareness, lead generation, or conversions. The course covers various bidding options available on Facebook Ads Manager, including cost per click (CPC), cost per thousand impressions (CPM), and cost per action (CPA), explaining when and how to utilize each effectively. Additionally, advanced bidding strategies such as bid caps, bid strategies, and bid adjustments are explored to optimize ad performance while maximizing return on investment (ROI). With in-depth insights and real-world examples, students gain the knowledge and confidence to navigate the complexities of budgeting and bidding in Facebook advertising campaigns.