In the digital age, the prominence of your online presence can be the difference between obscurity and success. Search Engine Optimization, or SEO, is the catalyst that can propel your website to the top of search engine results, making it a critical component of digital marketing.

Whether you're researching a product, searching for a local restaurant, or planning a vacation, search engines are likely your first stop, and for many business owners, they represent a gateway to valuable web traffic.

What Is SEO and How Does It Work?

SEO is the art and science of enhancing your online presence to increase visibility on search engine results pages (SERPs).

By optimizing your site's structure, content, and links, SEO helps your pages become more relevant to specific queries, therefore, more attractive to search engines like Google.

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