When Nitin Nohria, former dean of Harvard Business School, said, "Communication is the real work of leadership," he was highlighting a crucial element in national development. Nigeria, a complex tapestry, faces various challenges, but one persistent one is connecting with its people. This problem is compounded by the hydra-headed corruption that remains a wedge between the leaders and the people, straining perception, but one which strategic communication can help resolve.

Strategic communication is a plan that factors in audiences and channels to achieve critical objectives. In national affairs, it bridges the gap between leaders and citizens, fostering national identity and shared vision. However, in Nigeria, this gap widens with each successive administration.



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