4 Groups of Buyers to Sell to When It Comes to Real Estate Marketing and How to Sell to Them

Knowing your audience and identifying their needs is one and the first step towards achieving a great result in sales.
If you don’t know the buying psychology of the audience, you are marketing to you will struggle to sell to them.
Real estate is mostly grouped into four sets of people who have different reasons for buying or wanting a property.
So let’s get started

1.Investors group
2.Long term acquisition group
3.People living in diaspora group
4.Wealth preservation group
Let me explain each

1.The investor group
These are people who are interested in flipping, they are in interested in the launched stage

2.Long-term acquisition group
They buy property and hold them till they figure out what to do with the property. They buy and wait because they know that development is going to come there sooner or later.


3.People living in diaspora
Nigerians in the diaspora want to have assets down here in Nigeria to their name. most of them want to start building.

4.Wealth preservation group
Wealthy people acquire assets to preserve their wealth and in most cases pass it on to their children. They buy land and houses because properties are vehicles for wealth creation and preservation


If you can identify these groups and be able to know the tune and language to use for them, you will never struggle in selling properties

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