Job Openings in Nigeria at Kuda Bank

About Kuda Bank

Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more. We raised the largest seed round ever seen in Africa and completed a Series A funding round in February 2021, led by some of the world's smartest venture capital investors.

Product Manager - Growth

About the role

We’re searching for an experienced Product Manager to join the Growth team at Kuda. As a member of the Product Growth function, you will be responsible for owning the development and execution of our Web Experience and SEO strategy. 
As a Product Manager in Growth, you’ll partner with our Growth, Product, Engineering, Analytics, Marketing, Content and Design teams to create a roadmap of powerful SEO content, memorable web experiences and data-driven experiments. 
You'll work with a high-performing, entrepreneurial, and product-focused group of engineers and marketers, in a highly collaborative and fun environment.
In this exciting role, you'll have the opportunity to make a massive impact on the company, the product and most importantly, on the lives and livelihoods of our amazing users!

Responsibilities:

Take ownership of kuda.com, ensuring we remain at the forefront of content, SEO trends, website performance and user experience
Together with our Leads for Growth, Engineering, Marketing and Content, you will create a clear vision for how we execute and continuously evolve Kuda.com.
Develop and execute a product strategy for our website, focused on how we can increase our organic visitors and conversion from web to transacting users.
Own the full product discovery and delivery process, from identifying the problem to ideating/research to delivering and then iterating
Working with our web engineering team, monitor, understand and improve our web infrastructure
Work closely with all departments in Kuda to ensure that all important and relevant content is accessible, up to date and performing effectively.
Collaborate with growth analysts on forecasting, target setting and reporting all aspects of organic performance.
Coordinate resources, and create project timelines, to ensure on-time delivery with the highest quality
Deliver features and products that will create amazing user experiences and validate these with customers

Requirements

5+ years of experience in product management, with a strong focus on experiences, conversion from web to app and implementing/managing a CMS
You possess a deep understanding of the operational, technological, and strategic aspects essential for executing successful web products.
Proven experience executing SEO strategies effectively.
You have designed, built and implemented content, web journeys and high ranking content
Test & Learn Mindset; you are focused on failing and learning fast using experiments and data to lead the way
Making an Impact: you have a proven track record delivering impactful changes, in particular web to app conversion
Bias for Execution; you focus on defining the right MVP, making difficult trade-offs, and shipping effective features
Exceptional Curiosity; you’re unafraid to ask questions, tinker, and learn to help drive product success
You will have a strong understanding of the web and app ecosystems.
Advantageous
Worked within the Fintech space.
Worked with GA4
Knowledge of African markets and SEO trends
An obsession with user experience.
A desire to build something great.

UX Writer

About the role

We're looking for an excellent UX writer with experience working on fintech apps and websites. If you pay attention to detail and you're keen on doing user research, simplifying user interaction flows, and helping users understand products, you'll be a great fit at Kuda.

Responsibilities

Write and edit clear UX copy
Provide functional and editorial quality assurance on copy
Understand and use our style guide and brand tone
Use customer data to define copy direction and improvements
Edit copy for user guides
Lead copy coherence efforts across apps and websites
Work with the Product Design, Engineering, Marketing, Graphic Design and Motion Design teams.

Requirements

Three years of experience writing user-facing UX copy for apps and websites, preferably at a fintech.
A portfolio of writing and content samples
A passion for apps and simple user journeys
Experience working with customer research
A collaborative approach to work
Some experience working with interaction and visual design would be a bonus.

Growth Marketer - Loyalty and Special Projects

About the role

Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition, retargeting and retention campaigns, monitoring campaign performance and analysing data to identify trends. This role will focus on loyalty programs and other special projects.

Responsibilities

Own the growth marketing strategy relating to loyalty, referrals and viral loops with the objective of improving activation and retention of existing customers as well as acquiring new high value customers.
Lead growth marketing efforts on ad hoc special projects, depending on business need. These are likely to include credit campaigns and operational updates as well as a variety of future projects that may be added to the roadmap.
Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate.
Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
Monitor campaign performance and optimise campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
Develop and execute A/B tests to optimize campaign performance and improve the user experience.
Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights.
Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
Be adaptive to business needs and take on ad hoc projects as required.
Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts.
Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
A minimum of 3 years experience in marketing or a related field.
Previous experience working on marketing strategies for loyalty programs
Strong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
Strong understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
Strong analytical skills and an interest in data analysis.
Excellent communication skills and the ability to work collaboratively with cross-functional teams.
Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
Familiarity with marketing automation tools such Iterable (or similar)
Passion for marketing and a desire to learn and grow in a fast-paced environment.
Nice-to-have: experience working for a fintech or gaming app

Content Writer

About the role

We're looking for a creative Content Writer with experience writing for a news, tech, or finance brand.
You'd be a great fit for this role if you pay attention to detail, have excellent written and verbal communication skills, and you're passionate about writing that has a Nigerian context and can appeal to millennials and zoomers.
Responsibilities
Plan content development and manage Kuda's editorial calendar
Create compelling, grammatically correct and thoroughly researched articles, landing page content, blog posts, and social media content
Optimise content to meet SEO best practices
Manage the Kuda Help Centre
Proofread and edit content from teams across Kuda
Research and stay up-to-date with Nigerian and global fintech trends and news
Learn our brand tone and use it flawlessly in content development.

Requirements

At least three (3) years' experience writing for a known tech, news or finance brand
Strong writing and editing skills
Excellent attention to detail
An understanding of digital content strategy
A proveable knowledge of SEO best practices including keyword research and integration
A passion for fintech and writing for a Nigerian audience
Excellent people and verbal communication skills
Experience with content management systems would be a bonus

Method of Application

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