The federal government has formally launched the Audience Measurement System for the broadcasting sector, designed to generate accurate and reliable data on television viewers in Nigeria.

Minister of Information and National Orientation Mohammed Idris, who performed the launch on Thursday in Abuja, emphasised the importance of this system in ensuring broadcasting efforts are both impactful and reflective of the diverse preferences and needs of the audience.

“It is a tool that empowers us to understand and respond to the dynamic nature of our media consumers, providing valuable insights into their viewing habits, content preferences, and engagement patterns. It is gratifying to note that this project, which started in 2020, has finally come to fruition,” Idris said.
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