Our Vitamins are Dad-made, Son-Inspired.

Meet Renzo and his dad, Dr. Rocca 

Renzo has been a fighter from day one. Born six weeks premature alongside his twin brother, things weren’t looking good for little Renzo. He was motionless, unresponsive, and on a downward trajectory. Knowing they were at a crucial moment, his mother Lourdes whispered softly to her new son, “I know you’re tired and struggling. Just know that Papi and Mami are always going to be with you. 

But you have to let us know what we should do.
If you are ready to fight, let me know.
If you are ready to go, let me know, too.” 

From now on we have to fight

At that moment Lourdes remembers that Renzo opened his eyes and moved slightly. It was a sign that her son was ready to fight for his life and not give up. “And so I made the agreement. From now on, we have to fight.” 
 
Renzo and his family spent many long days and nights in the hospital throughout the years. In early 2017, Renzo was getting ready for one of his toughest procedures yet. A few weeks before the surgery, the family met with the pre-op surgical nurse who informed them that he needed to be at his physical and mental strongest before going under the knife. 
 
Specifically, he needed to eat well, get plenty of rest, and take high-quality vitamins in order to get every edge he could. Like many kids, he had trouble swallowing pills and often gagged from their bad taste or got an upset stomach. 



The twins: Franco & Renzo

A clean bill of health 

It was at this checkup that his dad, Dr. Rocca, had an idea. Dr. Rocca had a PhD in Pharmaceutical Science from the University of Texas at Austin, 14 years of experience as a research scientist in pharmaceutical R& and his own research and production lab. 
 
He had successfully developed a premium adult line that melted in the mouth and was packed with nutrition and good taste. Why couldn’t he use this very same technology for his own son? 
 
So Renzo took an initial version of these vitamins consistently in the weeks before surgery and, after a tough recovery, came out with a clean bill of health.
 
After seeing Renzo’s inspiring recovery, the Rocca family wanted to give kids everywhere access to the same sugar-free, melty magic that Renzo got. 
 
And voila! Renzo’s Vitamins was born.