About eight years ago, Jumoke Orisagunna- a bread hawker in Yaba, Lagos hit the limelight and met with destiny just for accidentally walking into a photo shoot session of a British rapper directed by the amazing Ty Bello and that event turned Jumoke’s life around 360 degrees for fortune. Her story hit major media hubs and even international media.

What role did social media play in her story?

We all know the answer. It projected her to breakthroughs and interestingly, such big hits didn’t end with Jumoke.
Recall the story of the young university undergraduate graphics designer who took to social media to showcase his redesign of the logo for Innoson Vehicle Manufacturing (IVM), Nigeria’s first indigenous car manufacturer. His design went viral and caught the attention of the company’s CEO.
Corporate brands have sunk for life by its impacts, just as individual brands too, yet the good side of its existence should not be undermined.

As a car retailer, take social media as a car dealership, with potential customers strolling through your virtual showroom. You would certainly be asking questions such as ''How can I catch their attention and make them stop to check my cars and even buy''? Well, The answer lies in the palm of your hands – social media.


Let’s dive deep into how you can harness its power and give your brand the chance to go global with unimaginable sales, as a result of that.

1. Creating Your Unique Car Lot on Social Media
2. Engaging with Your Community
⁠  3. The Emotional Connection
Finally, Leveraging Influencers

Did you know that Nigeria's automotive retail industry is projected to grow significantly by 2025? A survey revealed that over 70% of consumers prefer to discover new products through social media including cars. Like it or not, social media is where your customers are at.

I hope you were blessed by those tips? If you need help, please don’t hesitate to reach out to us via email or social media @feyyfromcarbin.africa
WhatsApp-: +234 907 187 4906
www.carbin.africa
automerchants@carbin.africa