Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online lead aggregation.

Initially launched in 2016, the independent website failed to gain traction with operators while still being a viable educational resource for consumers seeking answers about senior living. With consumer trends changing and consumer behaviors online in flux since its impetus in 2016, a relaunch effort started behind the scenes in 2022.

So ASHA revamped the platform with new features like a community locator tool that allows prospects to search for communities by their location and more video resident testimonials.

Older adults considering a move into a senior living community want two things: Community pricing information and verified reviews. But delivering on those two demands remains tough for the industry, even as operators shift marketing dollars to build a more robust online presence.

At the end of the day, the website reflects a need to “do things differently and better for the consumer,” according to ASHA President Dave Schless.https://rehab2research.com/where-you-live-matters-2-0-inside-the-renewal-of-ashas-senior-living-referral-site/

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