When you are writing press releases for a business, it is your responsibility to optimize the content as much as possible so it gains better visibility. Having an eye-catching headline for the content makes it simpler to reach a wider and larger audience. The goal of effectively announcing an important news story is only achieved when it is read by as many people as possible and having a suitable headline makes it easier to do so. At the same time, an attractive headline helps the story build brand awareness and catch better leads.

But before getting the tips to make the headline even better, it is important to understand what a press release headline is. While a press release is a written document that announces a newsworthy story to the media and general public, the headline is the title of the document. A press release is extremely important as a communication and marketing tool so the importance of a headline for the content is equally important. The aim of a PR (Press Release) headline is to give readers a brief of the story and intrigue them to read further. To write a press release headline you need to be creative and understand what interests your target audience. Here are the tips to form better headlines.

Tips for writing better PR headlines:

When you are crafting a press release headline, your aim should be to craft something that entices the readers to continue reading the main body of the story. So these are some tips that you can use to make sure of that -

1. Concise and Catchy -

The first tip would be to make the headline catchy and concise. According to surveys, 8 out of 20 people will not go past the headline if it is not something that catches their attention right away. One of the most difficult parts of writing a press release headline is that you have to convey a lot of information in very few words. So you have only a few seconds to capture the attention of your readers which calls for a short, concise, and eye-catching headline. Bring out your creativity!

2. Answer a Question -

One of the best ways of developing a compelling press release headline is to deliver an answer. You can do this by understanding which questions your readers might have regarding your announcement and putting the answer in the headline.

3. Emphasize the Key Points -

Another great tip for crafting a compelling headline is focusing on the major points from the news story. Take the most important parts of your announcement and craft a headline emphasizing that. This will also help you highlight the relevant parts of the story.

4. Avoid Sensationalization -

Click-bait titles are extremely popular on media sites as they capture the attention of the reader very quickly. But once they realize the story is not parallel with the headline or title, they will bounce back as quickly as before. This is why while crafting a headline make sure to avoid sensationalization.

5. Consider the Target Audience -

While you are writing a title or headline, make sure to consider the target audience for whom you are writing the content. If the audience is educated or professional, consider showing off your vocabulary to give a more complex appeal. When you customize the headline as per the audience, it gives you a better chance to catch their attention.

6. Use Alliteration if Necessary -

Alliteration refers to the style of writing where you choose several words that begin with the same sound. Depending on which audience you are writing the PR content for, use alliteration if necessary as they tend to capture the attention of the audience quite quickly.

To conclude, avoid taking your company’s name in the content as it makes it sound more like an advertisement, and not a genuine story.