Website metrics measure your page engagements and represent them in more straightforward data, so to know how visitors engage your page, you must rely on your website metrics. This is especially important when maximizing digital marketing to drive traffic to your website. You have to monitor it to see the results of your campaigns and marketing strategy.

However, there are so many different website metrics you can use, and you can use some or all of them as long as you can monitor your page accurately.

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Here are 15 website metrics you can use for your website:

Page views
2. Average time on page

3. Bounce rate

4. Social referrals

5. New visitors sessions

6. Traffic sources

7. Average session duration

8. Pages per session

9. Returning visitors’ sessions

10. Conversion rate

11. Device type

12. Top pages

13. Exit rate

14. Revenue attribution

15. Event tracking

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