By Manny Ita

The price of greatness is responsibility - Winston Churchhill

Defining business success goes beyond profitability, growth rate, and brand recognition. In today’s world, customers, employees, and other stakeholders judge a company by how its activity impacts the community, economy, environment, and society at large. In other words, by whether it cares about the greater good and not only greater profit. Corporate social responsibility (CSR) practices are an excellent way to demonstrate organizations' stance on the matter.

Engaging in CSR means that, in the ordinary course of business, a company is operating in ways that enhance society and the environment instead of contributing negatively to them and focusing only on the bottom line.

Leading manufacturer of 100% natural body care products in Africa, Avila Naturalle, a beacon of natural purity in Africa's body care landscape, has etched its name not just in product excellence but also in the hearts of the communities it serves. Beyond crafting exquisite, chemical-free body care solutions, Avila regularly embarks on a holistic journey to uplift and empower.

The company's CSR initiatives are a testament to its core values of faith, diligence, integrity, innovation, and customer-centricity. It’s a balanced symphony of business and benevolence, where every note resonates with the rhythm of a healthier, happier Nigeria.

Recently, the company distributed 50,000 free products to schools, sowing the seeds of holistic well-being among the nation's future leaders. Imagine classrooms filled with the sweet scent of natural care, where young minds are nurtured not just academically but also physically and emotionally. It's a tangible expression of Avila's commitment to preventive healthcare and the belief that every child deserves to feel confident and cared for.
Avila Naturalle’s commitment to the future generation isn’t just a generous act; it’s a strategic step towards fostering a healthier and more confident student body.

By providing natural skincare, haircare, and oral care products, Avila is addressing a critical gap in school health programs. These products can help prevent skin infections, promote good hygiene, and boost self-esteem. For students from disadvantaged backgrounds, access to quality personal care products can be a luxury, often leading to embarrassment and low self-confidence. Avila's initiative is a game-changer, leveling the playing field and ensuring that every child feels valued and cared for.

Beyond the immediate benefits, this initiative also serves as a powerful educational tool. Students can learn about the importance of natural ingredients, the dangers of harmful chemicals, and the connection between personal care and overall health. By incorporating these products into their daily routines, students are developing lifelong habits of self-care.

Extending its compassionate touch, Avila's recent CSR initiative also provided free products to hospitals, where healing takes center stage, with the soothing embrace of natural care intended to complement medical treatment, offering patients a moment of respite amidst their journey to recovery. It's a silent affirmation that Avila cares for the entire well-being of individuals, not just their skin deep.

Avila's empowerment of women was a premium part of it's recent CSR initiative. By gifting free products to women, the company is nurturing budding entrepreneurs. It's a lifeline to those seeking financial independence, offering them the opportunity to transform their passion for beauty into a thriving business.

Avila Naturalle's support for women entrepreneurs is a testament to their belief in the power of economic empowerment. By providing free products to women looking to start their own businesses, the company is not just offering a product; they’re providing a stepping stone to financial independence.

For many women, starting a business can be a daunting task. Access to capital, inventory, and market knowledge are significant hurdles. Avila's initiative removes one of these barriers by providing them with high-quality, in-demand products. This allows women to focus on building their brand, reaching customers, and growing their business.

Moreover, by supporting women entrepreneurs, Avila is contributing to a more equitable society. Women-owned businesses create jobs, stimulate the economy, and strengthen communities. Avila's initiative is not just about profit; it's about creating a positive social impact.

It’s clear that Avila Naturalle is more than just a beauty brand. They are a company deeply committed to the well-being of the Nigerian and African people, especially its youth and women. Through their CSR initiatives, they are not only building a strong brand but also a legacy of compassion and empowerment.

A football tournament also featured prominently. The Avila Women's Cup, a sporting part of it's recent CSR was an eight-team tournament, more than just a sporting event; it was a celebration of women's strength, unity, and spirit; a platform for women to shine, to connect, and to inspire. Avila's sponsorship is a powerful statement that women are not just consumers but contributors to society, deserving of support and recognition.

Avila Naturalle's CSR initiatives are a holistic approach to well-being. It's about nourishing bodies, minds, and spirits. It's about creating a ripple effect of positivity that extends far beyond the realm of skincare. It's about building a healthier, happier, and more empowered Nigeria, one act of kindness at a time.

The company's initiatives have far-reaching impact on the communities they operate in. By providing natural, chemical-free products, Avila is contributing to better overall health among students. This can lead to reduced absenteeism, improved concentration, and higher academic performance.

Enhanced Self-Esteem: Feeling clean, fresh, and confident can significantly boost a child's self-esteem. This can translate into improved social interactions, increased participation in class activities, and a more positive outlook on life.

Community Awareness: Schools often serve as hubs for community engagement. By providing products to schools, Avila is indirectly reaching out to parents and the broader community, raising awareness about the importance of natural skincare and the dangers of harmful chemicals.

Economic Growth: By supporting women entrepreneurs, Avila is contributing to the overall economic growth of the community. These businesses create jobs, generate tax revenue, and stimulate local economies.

Community Development: Women-owned businesses often prioritize community involvement. They are more likely to invest in local initiatives, support other women, and create a positive social impact.

Role Models: Successful women entrepreneurs become role models for younger generations, inspiring them to pursue their dreams and achieve their goals.

Beyond these direct impacts, Avila’s CSR initiatives contribute to a stronger, healthier, and more resilient community. By investing in the well-being of its citizens, the company is fostering a sense of social responsibility and encouraging others to follow suit.

Avila Naturalle is not just a company; it's a movement. A movement that believes in the power of nature to heal, the strength of women to lead, and the importance of community. It's a movement that is redefining the meaning of corporate social responsibility, one product, one initiative, one empowered life at a time.