Starting an export business might sound like a big task, but with the right steps, you can turn it into a profitable venture. If you’re thinking about exporting Nigerian products to the world, here’s a beginner’s guide to get you on the right track.

1. Get Training on Social Media Marketing
To succeed in the export business, you need to be visible and findable. Social media is a powerful tool for reaching a global audience. Invest time in learning how to market your products effectively on platforms like Instagram, Facebook, and YouTube. This training will help you attract international clients and grow your business.

2. Study the International Market and Identify the Gaps
Understanding the international market is crucial. For example, with the increasing number of Nigerians living abroad (thanks to the Japa syndrome), there’s a high demand for Nigerian food condiments like crayfish, dry fish, stock fish, dried snails, ponmo, and more. The market also craves Nigerian skincare, haircare products, traditional dresses like aso-oke, damask, and George wrappers etc. Identify a niche that resonates with you and tap into it.

3. Find a Reliable Supplier or Start Small-Scale Production
If you’re not producing your products yourself, find a reliable supplier. Start by selling locally and telling everyone around you about your business. Word of mouth is powerful, and local success can pave the way for international opportunities.

4. Register Your Business and Open the Right Accounts
Registering your business with the Corporate Affairs Commission (CAC) and opening a corporate account are essential. Don’t forget to open a domiciliary account (foreign currency account) as well. Using a personal account for international transactions might make you look unprofessional, and you don't want to scare away potential clients.

5. Research International Transfer Apps
Familiarize yourself with popular international money transfer apps like Western Union, Sendwave, Tap Tap, Ria, and others. A good understanding of these platforms will help you choose the best options for receiving payments from abroad.

6. Set Up a Reliable Delivery System
Partner with reputable logistics companies like DHL, GIG Logistics, or UPS. They have proven track records and can ensure your products reach international customers safely and on time. Make sure to have a solid agreement with your chosen delivery partner.

7. Create Content with International Appeal
Your content should speak to an international audience. Study leading brands in your chosen field and aim to do better. Whether on YouTube, Instagram, or Facebook, consistent and appealing content will set you apart.

8. Leverage Influencer Marketing
Identify influencers who have the right audience for your products. For example, Kate Henshaw might not be the best choice for a furniture business marketing campaign, but she’s perfect for promoting an indigenous sportswear brand because most of her followers are fitness lovers. The right influencer can significantly boost your brand’s visibility.

9. Run Targeted Ads
Use targeted ads to reach potential customers in the countries you want to export to. Focus on areas where there is a demand for your products, and tailor your ads to appeal to those specific markets.

10. Involve God in Your Business
Don’t forget to commit your business to God. Proverbs 16:3 says, "Commit to the Lord whatever you do, and your plans will succeed."
Praying for your business and seeking divine guidance can make all the difference.

Happy Exportation!

Comment below if you have other useful tips or questions. Let's grow together!