What is app marketing?

As the name suggests, app marketing is nothing but mobile phones application marketing. Spending your precious time on creating sensational applications for mobile phones is all good. But how do you make them known to the world? This is where App marketing comes into play.

Why is app marketing important?

Take for instance, the iPhone application store. Now this is one of the best places to be on Earth, simply because of the wonderful Apple applications it has got to offer. It is quite natural for you to believe that your newly designed application flourishes as soon as you host them on the Apple’s store.

But think again. There are more than 40,000 applications in the Apple’s store. And this number is all set to double up in a short span of time. What is the probability of your newly designed application being recognized or even being noticed? Believe it or not, the days when you host your newly designed applications and just sit back and relax hoping that they would gain fame and fortune for you, are all gone. You need to market your product properly before hoping for any kind of success.

Pre-Launch App Marketing

This method is widely used in other industries too in order to capture customer’s attention early. The pre-launch marketing activity for mobile apps helps in keeping hold of one’s targeted audience well in advance. These early activities also spark interest into buyers on the product that you have worked so hard.

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