The amount spent in Nigeria and how Nigerians consumed over 118 billion Naira and still complain there’s T-pain.

• The economics of Detty December is sometimes bigger than some nations in Africa. This thread provides insights—Ensure to share, and plan properly for 2025 Detty December 👇👇.

Would you be a consumer or a producer? For some, it was so important that they saved their entire annual salary and lifesavings just to come for Detty December."

• Between Nov 19th, 2024 and Jan 5th, 2025, Lagos Airport (MMA) cleared 550,000 inbound passengers, and 90% were Diasporas visiting for leisure and tourism. Top countries included the US, UK, Canada, South Africa, and Italy. Within Nigeria, a Moving Nation where over 18 million people were commuting every day both by road and by air with an average 250 flights daily. Between Lagos, Abuja, Kano and the entire east —It was as if the entire population of Ghana was on the move.

• With Lagos receiving a minimum of 11 million new people adding to its 24 million existing population which escalated its traffic to one of the highest traffic in Africa. The entire city turned into a _packed sardine_.


• 1.2 million tourists visited Lagos alone, with 60% of them being locals—mostly from the South East and FCT. Insecurity in the South East drove numbers up, while PBAT's presence in Lagos attracted visitors from the FCT.

• The Detty December traffic was longer than the average Lagos party! 🚗 Getting from Akin Adesola to Ikoyi could take over 3 hours! Not to mention, the Inits (IJGBs - I Just Got Back) from abroad saw their presence increase by 70% by the end of the month! It wasn’t just the London crowd; even those who hadn't been to London were speaking _"foneh"_. Meanwhile the rising inflation, and dollar fluctuation from 600 to 1700 gave the IJGB an edge to financially bully their way through

*Revenue Breakdown: *

• Hotel revenue from December bookings is estimated at N54 billion ($36 million)—enough to cover the entire cost of constructing a real estate project in Port Harcourt, generated from just 15,000 confirmed bookings!
F&B revenue from guests was N13.5 billion ($8 million).
People drained their accounts for Detty December—new spots like EuphoriabySujimoto and Sora restaurants were fully booked. Especially the high level of exclusive arrogance of the Sujimoto one where you even need code upon codes to secure a reservation.

After a very difficult year, rumor has it that Sujimoto sold one of its penthouses in Banana Island to Anthony Joshua for over $10 million, about 17 million Naira.

The Top 15 Hotels by our category generated N10.5 billion in bookings. Eko Hotel ranked the highest by value, while Albergo Hotel made a big splash as a rising star.

• Short-let apartments pulled in an estimated N21 billion ($13 million) from 5,937 bookings. Some Luxury apartments like Sujimoto Residences despite their average rate of N600k per night announced receiving overwhelming calls even after getting fully booked since September 2024.

The Top 3 adult (strip) clubs generated a total of N2.5 billion in their 8 major nights each in December. Nightlife in Lagos brought in N4.32 billion ($2.7M) from clubs in Ikeja & Surulere, while the adult clubs raked in N2.5 billion from their December parties.

New spots like SilenciobySujimoto kept Ikoyi thriving, despite its exclusive, arrogance, members-only nature, attracting Lagos big boys and sophisticated ladies, DJs and Entertainers flew in from different parts of the world making entry nearly impossible.


• Event Centres: 100 event centers earned a combined N1.2 billion ($804k) from 1,175 bookings in December. Eko Hotel & Suites led in revenue, with The Monarch Centre following closely behind.

In fact, the entire population of Nigeria seemed to have relocated to Lagos for December social activities, causing a 15% increase in the city’s population!

🚗 Car Rentals: N1.5 billion ($937.5k) from 750 high-end car rentals, with daily rates hitting N2 million!

Other recreational activities generated an estimated N20 billion ($13 million), with the top 6 categories being Artiste Bookings, Food & Drinks, DJs and sound equipment, Dancers, waitresses, and even bouncers—who typically earn 200k monthly but were taking home over 500k. Boat Rentals and Fine Dining also contributed significantly

Tooh

But Nigeria can't hijack development, what a big pity.

habbee62:
The amount spent in Nigeria and how Nigerians consumed over 118 billion Naira and still complain there’s T-pain.

• The economics of Detty December is sometimes bigger than some nations in Africa. This thread provides insights—Ensure to share, and plan properly for 2025 Detty December 👇👇.

Would you be a consumer or a producer? For some, it was so important that they saved their entire annual salary and lifesavings just to come for Detty December."

• Between Nov 19th, 2024 and Jan 5th, 2025, Lagos Airport (MMA) cleared 550,000 inbound passengers, and 90% were Diasporas visiting for leisure and tourism. Top countries included the US, UK, Canada, South Africa, and Italy. Within Nigeria, a Moving Nation where over 18 million people were commuting every day both by road and by air with an average 250 flights daily. Between Lagos, Abuja, Kano and the entire east —It was as if the entire population of Ghana was on the move.

• With Lagos receiving a minimum of 11 million new people adding to its 24 million existing population which escalated its traffic to one of the highest traffic in Africa. The entire city turned into a _packed sardine_.


• 1.2 million tourists visited Lagos alone, with 60% of them being locals—mostly from the South East and FCT. Insecurity in the South East drove numbers up, while PBAT's presence in Lagos attracted visitors from the FCT.

• The Detty December traffic was longer than the average Lagos party! 🚗 Getting from Akin Adesola to Ikoyi could take over 3 hours! Not to mention, the Inits (IJGBs - I Just Got Back) from abroad saw their presence increase by 70% by the end of the month! It wasn’t just the London crowd; even those who hadn't been to London were speaking _"foneh"_. Meanwhile the rising inflation, and dollar fluctuation from 600 to 1700 gave the IJGB an edge to financially bully their way through

*Revenue Breakdown: *

• Hotel revenue from December bookings is estimated at N54 billion ($36 million)—enough to cover the entire cost of constructing a real estate project in Port Harcourt, generated from just 15,000 confirmed bookings!
F&B revenue from guests was N13.5 billion ($8 million).
People drained their accounts for Detty December—new spots like EuphoriabySujimoto and Sora restaurants were fully booked. Especially the high level of exclusive arrogance of the Sujimoto one where you even need code upon codes to secure a reservation.

After a very difficult year, rumor has it that Sujimoto sold one of its penthouses in Banana Island to Anthony Joshua for over $10 million, about 17 million Naira.

The Top 15 Hotels by our category generated N10.5 billion in bookings. Eko Hotel ranked the highest by value, while Albergo Hotel made a big splash as a rising star.

• Short-let apartments pulled in an estimated N21 billion ($13 million) from 5,937 bookings. Some Luxury apartments like Sujimoto Residences despite their average rate of N600k per night announced receiving overwhelming calls even after getting fully booked since September 2024.

The Top 3 adult (strip) clubs generated a total of N2.5 billion in their 8 major nights each in December. Nightlife in Lagos brought in N4.32 billion ($2.7M) from clubs in Ikeja & Surulere, while the adult clubs raked in N2.5 billion from their December parties.

New spots like SilenciobySujimoto kept Ikoyi thriving, despite its exclusive, arrogance, members-only nature, attracting Lagos big boys and sophisticated ladies, DJs and Entertainers flew in from different parts of the world making entry nearly impossible.


• Event Centres: 100 event centers earned a combined N1.2 billion ($804k) from 1,175 bookings in December. Eko Hotel & Suites led in revenue, with The Monarch Centre following closely behind.

In fact, the entire population of Nigeria seemed to have relocated to Lagos for December social activities, causing a 15% increase in the city’s population!

🚗 Car Rentals: N1.5 billion ($937.5k) from 750 high-end car rentals, with daily rates hitting N2 million!

Other recreational activities generated an estimated N20 billion ($13 million), with the top 6 categories being Artiste Bookings, Food & Drinks, DJs and sound equipment, Dancers, waitresses, and even bouncers—who typically earn 200k monthly but were taking home over 500k. Boat Rentals and Fine Dining also contributed significantly

Op correct the bolded

Jollof doesn't originate ftom Ghana, it's from Senegal.