Follow these 10 quick steps to optimize brand awareness and outperform competition:

1.Become an expert and leader at what you do – innovate and optimize your skills.

2. Know your competitors – who they are,what they do,whom they serve.

3.Identify your most profitable customers – where they live(demographics) and what drives their purchase decisions(psychographics).

4.Develop a measurable marketing plan(preferably 1year) – aimed at satisfying the perceived needs of your customers.

read more http://www.chukwuneduossai.com/2012-innovative-marketing-strategy/10-quick-steps-to-optimize-brand-awareness-and-outperform-competition/