For the purely purpose of search engine optimization, the freshness of contents now contributes to the ranking of websites within the SERPs. So if your site is the type with static pages it will be harder to rank higher in organic search results against competitors whose pages are updated every twenty-four hours. Here is the reason why news sites, online discussion forums and active classified sites always rank high above private business sites. In addition, as you can see, frequent addition or updating of a site practically adds to its overall , ?
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