We are talking about Facebook Ads, but the real name of Facebook’s advertising platform is Facebook Business.

So, Google Ads or Facebook Ads?

Should you choose one or the other?

The 2?

Where should you start and why?

Whether it is to drive traffic to your company’s website, find new opportunities, receive more incoming calls or win over new customers, Google Ads or Facebook Ads are two most reliable platforms. Obviously, it depends on your product and service rendered. But this is not the only criterion of choice!


1. Audience – Search intent or friends and fans?
Google processes about 6.9 billion queries every day (80,000 per second). Search engine ads therefore reach billions of people every day.

Facebook has nothing to be ashamed of with its 2.2 billion members connected each month.

On the other hand, the intentions of these 2 platforms are not at all the same:

A user on Google is always looking for something in particular,
While a user on Facebook seeks to find out what his acquaintances are doing and/or saying.
Google is therefore very contextual and very precise, while Facebook is less so, but has the advantage of knowing a great deal about its users.

To take an analogy, Google is a “shotgun” and Facebook is a “fishing net”.

Read More: https://notchreports.com/facebook-ads-vs-google-ads-which-is-best-for-your-business-in-2022/

Creating content has become essential to be visible on the Internet and attract new customers. The content allows you to be well referenced on Google, feed your social networks, and attract the attention of your target by addressing their issues. How do I create effective content? Here are all our tips and tricks!
To win new customers with the Internet and social networks, it is important to define and implement a 4-step strategy: 1) attract visitors to your website, 2) turn them into prospects, 3) convert them into customers, and 4) retain them.

how to prospect on social networks
To attract more visitors to your website and then move from one step to another, you need to create quality content. How to do it? Here are 18 tips and tricks to put into practice right now!

18 tips and tricks to create quality web content
� 1 – Precisely define your objectives

The first thing to do to create content that attracts customers is to define very precisely your objectives in terms of customers but also prospects and visitors. Concretely, it is a question of determining the number of prospects necessary to reach the volume of new targeted customers.

Read More: https://notchreports.com/18-tips-and-tricks-for-creating-content-that-attracts-customers/

Creating a website nowadays is not very complex because there are tools that allow you to achieve this with just a few clicks. On the other hand, having a high-performance and optimized site starts with rigor by adopting good practices.

There are no secrets, if you do not have experience in this field, errors can occur but it is by documenting yourself, by learning more that you will be able to have a quality and efficient site so that your users can access your web pages as quickly as possible.

It should not be forgotten that SEO on search engines, tend to favor who is displayed the best and as quickly as possible. Take into account that not everyone has fiber and mobile users are very numerous as well.

Find a good web host

Read More: https://notchreports.com/10-tips-to-improve-the-performance-of-your-website/

YouTube is the second most visited site after Google and the second most used social network in the world.

It is the most used video platform in the world with more than 2.2 billion users who watch videos (Source: hubspot).

In the US, YouTube has over 890 million visits per month, for 63.9 million viewers:

The gender distribution is 46.1% female and 53.9% male,
With billion of hours of viewing per month.
With such a volume, standing out from the competition is a link to be relevant for both an informed Youtuber and a musical artist.

In addition, with more than 8 million videos uploaded every day, standing out on YouTube is becoming more and more difficult.

Your video may go unnoticed without an effective Digital Marketing strategy.

What is a Google Ads / YouTube Ads campaign?

Read More: https://notchreports.com/how-to-promote-your-youtube-video-in-2022/