Yes that is very well said, Google which is most used search engine promotes websites mainly on following factors :
1. Relavency of content : To understand this let's take an example, suppose a user searches for "best chocolates in India " then the Google will only show the results matching to the chocolate s only.
2. Authority of the website : This is also very important factor for ranking well in the search engines, if more high quality authority website points to your website, then Google will conclude that you have meaning full content and your website will be promoted in search engines.

3. Content : High quality unique content will always remain the choice of Google, best way is to find the websites which are ranking top in google for your targeted keywords and write 10X more powerful content then that.

The above are main factors although there are number of factors like website load time , website structure , content presentation, user intent and many more.

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