Take a sample size of 10 persons, ask them how they think a business can market online to get more customers, and you will see that more than an average number of them will give you the exact strategies people are using to sell their bags, shoes and cloths on Instagram.

They may go as far as telling you to list your business on Jiji and OLX and to create a facebook page where you create contents everyday, telling people to come and buy.

Why these may be quite effect in marketing consumer goods online, the reverse is the case for service-based businesses such as lawyers, accountants, architects, pest control companies, hospitals and other health practices.

Service is intangible. Service is perishable. Service products are inseparable from the service providers.

In fact, when you promote your firm online, you are marketing yourself, instead of some products that can be picked from the shelf or delivered through a courier service.

Not many service providers know this.

You too may not know that you have to go to market armed with the strategy that works for the service industry.

If this is not true, why are you not receiving a ton of calls day in day out?

You have created a website. You are on facebook. Your company is on LinkedIn. You have even tried some directories that sell you leads for few naira notes.

You know more than I do that that is not sustainable. Some of the leads will even end up not converting. They are not qualified.

I know all these. And I know what works for you. I have a full service marketing agency, https://www.elinae.com here in Lagos, fully dedicated to serving just service businesses like you. We work with only lawyers, medical and healthcare, financial and insurance firms, travel and hospitality companies, consulting and other companies in the service industry all across Nigeria.

Our goal when we work with you as a service business company or individual is to expand your potential market and help you land the BEST CLIENTS, STAND OUT from your competition and become the OBVIOUS CHOICE IN YOUR MARKET.

In addition to our service business marketing blog, https://www.elinae.com/blog that you can visit for contents on how to grow and scale your service firm, you can also check back here as I will be sharing some great strategies at my spare times.

If you have any questions on how to get the best clients for your service business or how to make online marketing work for you, shoot me a mail or a phone call:

08126569950
hello@elinae.com

Effective marketing, for the service businesses is about two things: being found and having a trustworthy reputation.

For professional and medical services such as legal firms and hospitals, prospective clients will research online in order to narrow their choices to just few providers. For others - from pest control to home security, restaurants and hotels, the deciding factor may be location.

Elinae is the only marketing agency in Lagos Nigeria specifically dedicated to the service industry.

We recognize the uniqueness of the service industry and our work for service-related businesses focus on Search Engine Optimisation (SEO), Website Design, Social MEdia Management, Digital Advertising, Content & Email Marketing, as well as Graphic Design such as Logo and Printed Materials. Our work with them sometimes also include traditional Media Buying such as TV, Newspaper, and Magazine.

Our goal when we work with you as a service business company or individual is to expand your potential market and help you land the BEST CLIENTS, STAND OUT from your competition and become the OBVIOUS CHOICE IN YOUR MARKET.

Discover how we can help make your business the obvious choice in your market:

Visit: https://elinae.com
Call: 08126569950
Email: hello@elinae.com

Effective marketing, for the service businesses is about two things: being found and having a trustworthy reputation.

For professional and medical services such as legal firms and hospitals, prospective clients will research online in order to narrow their choices to just few providers. For others - from pest control to home security, restaurants and hotels, the deciding factor may be location.

Elinae is the only marketing agency in Lagos Nigeria specifically dedicated to the service industry.

We recognize the uniqueness of the service industry and our work for service-related businesses focus on Search Engine Optimisation (SEO), Website Design, Social MEdia Management, Digital Advertising, Content & Email Marketing, as well as Graphic Design such as Logo and Printed Materials. Our work with them sometimes also include traditional Media Buying such as TV, Newspaper, and Magazine.

Our goal when we work with you as a service business company or individual is to expand your potential market and help you land the BEST CLIENTS, STAND OUT from your competition and become the OBVIOUS CHOICE IN YOUR MARKET.

Discover how we can help make your business the obvious choice in your market:

Visit: https://elinae.com
Call: 08126569950
Email: hello@elinae.com

Are you in the telling business or in the being business?

What's your brand promise? Is it a core part of your business culture? Or is it a facial make-up to be wiped out at bedtime?

Do you even have a well written one, that has a differentiator? Because many don't.

During some brand strategy and design projects I have done for clients which can be found at elinae.com/work, their request at the first contact was always, “I need a logo”.

For them, a logo plastered on marketing materials and attached to ad billboards will get them the people they want.

They are still under the hang over of the pre-internet world.

In the pre-internet world, great brands were built by telling. Organisations told the story of their brands, primarily through advertising and PR.
They talked, and people listened.

No more!

Today, the internet has given enormous power to the consumers. Very strong power!

It's no longer enough to tell stories through ads and PR.
Organizations today must live their brands, through everything they say and do.

That means being for the consumer instead of seaming for them.

If you are spending your time seeming rather than being, you are taking a dishonourable risk.

How are you living your brand today?

Do you feel choked? I'm here � to share your story.

https://elinae.com/graphic-design/

The success of the big iconic brands that lead their respective industries has further reinforced the long-aged fact that building a lasting brand involves more than designing or redesigning a company logo. The success of some other select few who are yet to get to the Forbes list also shows that everyone of us – small and medium scale businesses can actualise that enclave of a built to last brands.

Below, I share (an ellaborate) checklist ingredients of building a brand.

Exclusively, your brand is not a logo, not a colour or your products/services. Your brand is more than that. It’s a culmination of the entire feeling or perception people. It becomes paramount to build your brand bearing in mind, the what the people want. What are their values and what experiences do they want to go home with? Build your brand around their expectation, instead of just your logo or colour.

Remember it’s customers first. If the claims you make about your business and its offer don’t tally with customer experience, they will go elsewhere. I once shared how a post here on retaining your existing customers by ensuring they don’t have a second experience comparable to that of your brand. Your brand needs to deliver on what it promises, and even more, that’s the only way to make them blind to your competition.

Visit elinae.com/build-your-brand/ for the full post.

And thou shalt not forget your days of humble beginnings.

OkaNaUbe:
Thumbs up, OP. I remember using CorelDraw to create graphic jobs such as logos. That's back in the days of humble beginnings.