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Born in 1724, the House of Rémy Martin proudly announces celebrations to mark 300 years of exceptional Cognac-making.

For three centuries the House has combined fine craftsmanship and innovation, passing it forward to build sustainable exception for the future. These tricentenary activities are therefore a celebration of the past, the present and the future - premised on the theme ‘We Dream Forward.’ Global celebrations marking the 300-year milestone are taking place across the four corners of the globe, with celebrations descending on Lagos, Nigeria last week, with key highlights including:

The 300-year Coupe Launch Gala
As centerpiece of the anniversary celebrations, the brand unveiled the limited-edition Rémy Martin 300th Anniversary Coupe, a collector's item that embodies three centuries of expertise, at a launch Gala held on Wednesday, 25th September 2024.

A tribute to the heritage of the House and an invitation to dream forward, this special release has been created by Cellar Master Baptiste Loiseau from the Rémy Martin “Réserve Perpétuelle”, a precious collection of exceptional eaux-de-vie, exclusively from the Grande Champagne terroir, saved and passed forward by generations of Cellar Masters. Located in the centre of the Cognac region, Grande Champagne is known for the exceptional aromatic quality and aging potential of its eaux-de-vie.

The Coupe Gala was an intimate, invite-only event hosted at a private members venue, with guests comprising Lagos’ finest cognac connoisseurs, collectors, and enthusiasts; and top influencers and celebrities from the world of art, music, entertainment, and business. A fusion of fine dining, brand education, and exceptional cognac, guests were treated to a meticulously curated experience featuring the finest Rémy Martin blends.

Guests were taken on a culinary journey hosted by Nigeria’s top chefs, pairing exquisite dishes with the best of Rémy Martin cognacs. The atmosphere was elevated by live music celebrating the art of craftsmanship and the vibrant Nigerian culture.

The highlight of the evening: an exclusive tasting of the 300th Anniversary Coupe. As shared with guests on the night, the Coupe tasting experience is one to savour. With a few centilitres poured into a Cellar Master glass, guests were asked to take a moment to close their eyes and breath in the aromas before sipping to reveal layers of flavour, of time and history, with a luminous bouquet of notes that grew ever more radiant.

A tribute to the heritage of the House, a celebration of three centuries of craftsmanship, and an invitation to dream forward, the Coupe Gala delivered a night of opulence, festivity, and unforgettable moments.


Centaur Tour:
A key feature of the global celebrations is the Centaur Tour which brings the festivities to the world’s top nightclubs. The Centaur Tour hits Lagos this September 2024, as part of the 300-year anniversary celebrations, highlighting Rémy Martin’s influence on luxury and lifestyle in Nigeria and beyond.

Rémy Martin is additionally proud to announce the launch of Rémy Martin XO Night, a high-energy Cognac crafted to elevate night-time experiences and to cater to a younger, affluent audience. XO Night is the ultimate blend of tradition and modernity that defines Rémy Martin’s approach to luxury.

XO Night, a premium extension of the beloved Rémy Martin XO, is designed for the world’s most prestigious nightlife venues, and will be launched at a turbo charged club experience this October.

Looking Forward: The Future of Rémy Martin
The 300th anniversary not only celebrates Rémy Martin’s storied past but also marks the beginning of a new chapter. The House remains committed to innovation, pushing the boundaries of cognac-making for future generations.

In addition to the Lagos events, Rémy Martin’s tricentenary is marked by a series of global celebrations, including the reopening of the historical house in Cognac, France, and the Rémy Martin Dream Forward Expedition—a spectacular VR journey through the vineyards of Grande Champagne and into the future of cognac-making. International bars also competed in the Rémy Martin Bartender Talent Academy to celebrate 300 years of cocktail culture.

With only 6,724 individually numbered bottles released worldwide, this exceptional 300th Anniversary Coupe will be available to order through exclusive retail channels from October onwards.


PLEASE DRINK RESPONSIBLY









ABOUT RÉMY MARTIN
Since 1724, the House of Rémy Martin has one dream: to produce exceptional cognacs. A profound love of the land, a continuity of a visionary family ownership and a passionate commitment to excellence sustain Rémy Martin for three centuries. As a result of its masterful blends, generations of heritage and know-how in Cognac and multi award-winning achievements, it consistently appeals to the world’s most discerning connoisseurs. Rémy Martin specializes in Cognacs Fine Champagne, including Rémy Martin® XO, Rémy Martin Tercet®, Rémy Martin 1738 Accord Royal® Rémy Martin Club® and Rémy Martin® V.S.O.P. For additional information, visit www dot RemyMartin dot com.

Big Brother Naija, Nigeria's premier reality TV show, has captivated audiences with its evolving themes, formats, and contestant dynamics. However, despite its success, the show has experienced a decline in ratings and viewer engagement. To revamp the show and reclaim its position as a leading reality TV show, it's essential to understand the evolution of Big Brother Naija, the importance of personality balance, and the role of psychology in creating engaging content.

Understanding the Evolution of Big Brother Naija
Big Brother Naija has undergone significant transformations since its inception. From playful themes to empowerment and nostalgia, the show has adapted to shifting societal trends, cultural nuances, and viewer preferences. The show's early seasons laid the foundation for its success, introducing simple formats and playful themes. Middle seasons explored social experiments and personal growth, introducing complex dynamics and character development. Later seasons emphasized empowerment and nostalgia, featuring returning housemates and intricate twists.

The Importance of Personality Balance
Personality balance is crucial in creating engaging content for reality TV shows like Big Brother Naija. Producers must consider contestants' personalities and traits to craft a captivating narrative that resonates with audiences. Personality traits play a significant role in shaping behaviour in the house and balancing extroverted and introverted contestants can create dynamic interactions and conflicts.
The Personality Paradox: A Critical Factor
This season's cast – ‘’No Loose Guard’’ is predominantly introverted and melancholic, stifling the show's potential for engaging content. Introverts tend to be more reserved, while melancholic and phlegmatic personalities are more pragmatic and less reactive to challenges. The absence of sanguine and choleric personalities is noticeably impacting the show's dynamics, leading to a lack of excitement and tension.

Strategic Recommendations for Revamp
To revive Big Brother Naija, producers must:
Conduct thorough research on contestants' personalities and traits to create a balanced cast.

Introduce new challenges and tasks that cater to diverse personality types.

Foster meaningful relationships and conflicts through strategic casting.

Leverage social media and fan engagement to enhance viewer connection.

Consider a season break to revamp the show and create anticipation.

Two Key Strategies

1. Understand human behaviour and psychology to create an engaging show.
2. Balance extroverted and introverted contestants to create dynamic interactions and conflicts.

By implementing these strategic recommendations, Big Brother Naija can revamp its format, increase viewer engagement, and reclaim its position as a leading reality TV show in Nigeria. This guide serves as a call to action for producers to prioritize psychology and personality insights in creating a more engaging and entertaining experience for viewers.

By - Halima Oyintiladun Adekunle,
Personal Identity Coach and Communication Consultant
Phone - 08149989996
Email – adunmedialimited@gmail dot com

Lagos, Nigeria – 13th September 2024 – Branch International Finance Company Limited, a leading fintech organization committed to financial inclusion and community development, has made a significant contribution to the SOS Children’s Village located in Isolo, Lagos Nigeria as part of its ongoing corporate social responsibility (CSR) activities. This donation underscores Branch’s dedication to positively impacting communities while continuing to set high standards in the financial services industry.

Branch’s contribution is aimed at supporting the SOS Children’s Village in providing essential services such as education, healthcare, and shelter to children in need. This initiative aligns with Branch’s broader commitment to improving the lives of individuals and fostering sustainable development in the communities it serves.

Speaking on the importance of this CSR initiative, Seun Agbede-Olafusi, Chief People Officer at Branch International, remarked, "At Branch, we believe that our role goes beyond providing financial solutions; it’s about contributing to the well-being of the communities we operate in." Through our support of the SOS Children’s Villages, we are able to contribute our quota in providing for the needs of the children under their care in order to build a brighter future for them. This initiative is just one of the many ways we are committed to giving back and fostering positive social change in our society.."

Branch’s latest community-building effort is a testament to its philosophy that financial services should be a force for good. Through its innovative financial solutions, Branch has not only empowered individuals and businesses across Africa but also demonstrated how fintech companies can lead by example in corporate responsibility.

This CSR initiative follows a series of accolades for Branch, including its recent awards for "Most Innovative Loan & Finance Brand of the Year" at the Africa Fintech Brands Innovation Awards, and "Best World Class Quality Financial Services Company of the Year" at the African Quality Achievement Awards. These recognitions highlight Branch’s unwavering commitment to excellence in both industry leadership and community impact.

As part of its long-term strategy, Branch continues to focus on projects that have a meaningful and lasting impact. By supporting organizations like the SOS Children’s Village, Branch aims to create opportunities that foster growth, education, and empowerment for underserved populations.
For more information about Branch International Finance Company Limited and its community initiatives, please visit branch dot com dot ng or follow @branch_ng on Instagram.




About Branch International Finance Company Limited:
Branch International Finance Company Limited is a leading fintech company dedicated to providing accessible and reliable financial services to individuals and businesses across Africa. Through its cutting-edge mobile app, Branch offers instant loans, investment opportunities, and other financial solutions that empower users to achieve their financial goals. To download the Branch app, visit: Google Play Store.

Recently in Osogbo, Osun State, Guinness Nigeria, through its iconic brand Orijin, marked the 4th edition of its sponsorship of the Osun Osogbo Festival with a vibrant celebration and an impactful N4,000,000 grant presentation to empower indigenes. This year's event, which took place at the Ataoja Palace on the 30th of July 2024, themed "Inspired by Our Roots," underscored Orijin's commitment to spotlighting individuals inspired by their cultural heritage.

The highlight of the event was the presentation of the N4,000,000 grant to 20 beneficiaries, each engaged in crafts and businesses such as Tie & Dye Adire-making, Ofi weaving, farming, hairdressing, and more. These grants, part of a larger initiative that has seen Orijin donate N16 million since 2021, are designed to preserve and promote these invaluable skills while fostering employment and entrepreneurship among Osogbo indigenes. To date, Orijin has empowered over 140 people through this initiative.

His Royal Majesty, the Ataoja of Osogbo, Oba Jimoh Olanipekun, commended Orijin for its unwavering commitment to preserving cultural heritage and empowering the community for the fourth consecutive year. "Orijin has always been a friend of the House," he remarked, "And their innovative celebration of the Osun Osogbo festival with us is truly commendable. I encourage other brands to follow their example, particularly in supporting local businesses and uplifting the people of Osogbo with their annual grant." He concluded by praying for the continued success of Orijin and the entire Guinness Nigeria PLC.

One of the beneficiaries, a Lateef Oluwatoyin, expressed her heartfelt gratitude: "This grant has changed my life in ways I never imagined. In these tough economic times, Orijin's support has indeed been helpful. It has not only provided me with the financial means to sustain my business but has also refueled my belief in the future. I can now continue to create beautiful Adire fabrics, preserving our heritage and supporting my family."

Another beneficiary, Bello Abdujeleel, a trader, shared his heartfelt gratitude: "Thanks to Orijin's support, I can now expand my trade and provide a better future for my children. Truth be told, things have been really tough for many of us, but this grant has given us a chance to breathe and push ahead. It's more than just money; it's hope and an opportunity to build a better life while keeping our traditions alive."

The courtesy visit and grant presentation concluded with a memorable photo session with the King and the beneficiaries, capturing the spirit of cultural pride and community support. As the Osun Osogbo Festival continues to celebrate Nigeria's rich cultural heritage, Orijin remains committed to empowering indigenes and encouraging them to draw inspiration from their vibrant roots.

Follow Orijin on social media @OrijinNigeria on Facebook and @Orijin_Nigeria on Instagram for more information about orijinal festivals and events.

Lagos, Nigeria – 7th August 2024– Branch International Finance Company Limited, a leading fintech brand dedicated to transforming the financial landscape in Africa, is thrilled to announce its recognition as the "Most Innovative Loan & Finance Brand of the Year 2024" at the 5th edition of the Africa Fintech Brands Innovation Awards, organized by the Africa Technology Congress (AFTC). The award ceremony took place on July 31st, 2024, at The Civic Centre in Victoria Island, Lagos, Nigeria.
This accolade is a testament to Branch's unwavering commitment to delivering cutting-edge financial solutions and exceptional services that meet the evolving needs of its customers. Branch has consistently demonstrated innovation in its approach to loan and finance services, earning the trust and loyalty of millions across the continent.
The Africa Fintech Brands Innovation Awards is a prestigious event that celebrates excellence and innovation within the fintech industry. This year, the award for "Most Innovative Loan & Finance Brand of the Year" was highly competitive, with numerous top-tier brands vying for the title. Branch's victory underscores its position as a trailblazer in the fintech space, continually setting new benchmarks for innovation and customer satisfaction.
Speaking on this remarkable achievement, Dayo Odulate-Ademola, Managing Director Nigeria, at Branch International, said, "We are immensely honored to receive this award from the Africa Technology Congress. It is a reflection of our dedication to providing innovative financial solutions that empower individuals and businesses across Africa. At Branch, we are committed to driving financial inclusion and transforming lives through accessible and reliable financial services. This recognition inspires us to continue pushing the boundaries of what is possible in the fintech industry."
Branch's innovative approach includes leveraging advanced technology to offer instant loans, investment opportunities, and other financial services via its user-friendly mobile app. The company's commitment to transparency, customer-centricity, and technological excellence has set it apart as a leader in the industry.
As Branch celebrates this milestone, it remains focused on its mission to make financial services more inclusive and accessible to all. The company is poised to introduce even more groundbreaking solutions that will further enhance its customers' financial experiences and contribute to the growth and development of the African fintech ecosystem.
For more information about Branch International Finance Company Limited and its innovative financial solutions, please follow @branch_ng on Instagram or visit https://branch dot com dot ng/

-ENDS-



About Branch International Finance Company Limited:
Branch International Finance Company Limited is a leading fintech company committed to providing accessible and reliable financial services to individuals and businesses across Africa. Through its cutting-edge mobile app, Branch offers instant loans, investment opportunities, and other financial solutions that empower users to achieve their financial goals. To download the Branch app on playstore.

Osogbo, August 12th, 2024 –The Orijin village at the Freedom Park in Osogbo was a hub of excitement as Saheed Osupa took to the stage at the Orijinal Festival, a highlight of the Annual Osun Osogbo Festival. It proved to be a spectacular event that left a lasting impression on all who attended The grand entry of Saheed Osupa marked the climax of the evening as the brand ambassador of Orijin dazzled the audience with an almost two-hour set that featured some of his greatest hits. His deeply rooted sound resonated with the audience, who sang along to every lyric, creating an electrifying atmosphere.

The experience, attended by nearly 2,000 guests, was more than just a musical event. It was a celebration of cultural heritage and the enduring power of roots. The night also featured a raffle draw, where lucky winners walked away with prizes such as food items, household appliances, and more.

Follow Orijin @OrijinNigeria on Facebook and @Orijin_Nigeria on Instagram for more information about orijinal festivals.

See pictures here.

Premium iconic Beer, Guinness™ is proud to announce its return as Gold Sponsor for the 9th season of Big Brother Naija! This electrifying collaboration promises an unforgettable season filled with vibrant personalities, and captivating tasks that will keep viewers on the edge of their seats.


Guinness™ has had a long partnership with DSTV, over many years, and across multiple properties. As Gold Sponsor of Season 9, Guinness™ a brand synonymous with bold innovation and a vibrant spirit will continue their support of creativity and colorful expressions, celebrating the housemates and audiences as they shine brightest.


For everyone who will tune in, Season 9 of Big Brother Nigeria promises to be an exciting showcase of talent, creativity, endless strategy, unexpected alliances, and healthy drama. Viewers can also expect exclusive content, exciting activations, and unforgettable experiences from Guinness™. Mark your calendars and clear your schedules for the most exciting 71 days, starting, Sunday the 28th of July.


The Category Head of Beer, Mayor Esiaba added “We’re happy to continue our partnership with DSTV this season, as Gold partners for Big Brother Naija Season 9. The Big Brother Nigeria platform mirrors the vibrancy, creativity and expression, that Nigeria’s favorite Stout, Guinness™ is renowned for, serving Nigerians for over 74 years. Viewers can look forward to another extraordinary, exciting season, filled with surprises and engaging activations across our five (5) electrifying Saturday Night parties, two show-stopping tasks co-created with Big Brother, and exclusive watch parties at prime locations outside the house, with lots of Guinness™ fueling fun experiences.”


Unlock a world of BBNaija fun with Guinness™ ! Don't miss a single moment this season. Follow Guinness™ journey alongside Biggie's housemates on social media. Use the hashtags #BBNaijaS9xGuinness and #BlackShinesBrightest or follow @GuinnessNGR to stay on top of the latest developments, engage in the conversation, and be a part of the electrifying Guinness experience!

From Record Jersey to Roaring Crowds: How Guinness Became a Nigerian Football Legend


Nigeria, a vibrant nation woven from over 300 ethnicities, finds a powerful unifier in football. For over a decade, Guinness has fuelled this passion, carefully curating unforgettable football experiences.

The premium beer brand, Guinness, has unified people though it’s power of goodness and communion and has been a catalyst behind some of the best football moments to life in shared optimism. Guinness saw not just a game, but a beating heart, a chance to unite this diverse nation under the banner of the beautiful game. In 2013 the brand, in a record-breaking feat unveiled the world's largest Nigerian jersey – a powerful symbol of unwavering support for the Super Eagles. This wasn't just a jersey; it was a battle cry.


Guinness knew support went beyond a giant piece of cloth. They launched the "Fly With the Eagles" campaign, whisking 200 lucky fans on an all-expenses-paid trip to cheer on the Nigeria team in South Africa. The roar of the crowd, the shared hope, the electrifying energy – it was a journey etched in memory, culminating in a glorious victory – the AFCON 2013 trophy hoisted high!


The love for football, particularly the Premier League, burns bright in Nigeria. Guinness recognized this and became the official broadcast partner with Multichoice/SuperSport. Every electrifying goal, every nail-biting save, was beamed directly into homes across the nation, but the story doesn’t end there.

“Every Minute Made of More” consumer promotions and celebratory ad campaigns kept the excitement bubbling throughout the 2015 football season.
Guinness wasn't just about the big leagues, but also believed in nurturing local talent. In 2017, an icon walked onto Nigerian soil – Thierry Henry. His presence ignited a fire in young players' hearts, a testament to Guinness' commitment to growing the beautiful game from the roots up. The following year (in 2018), Guinness partnered with Rio Ferdinand, another legend celebrating the unwavering spirit of Nigerian fans with a country wide tour – a spirit truly "Made of More."

Fast forward to 2019. Guinness wasn't satisfied with just watching the game; they wanted fans to experience it. Enter Guinness Night Football – a multi-sensory extravaganza of nighttime five-a-side matches across Uganda, Kenya, Cameroon, and of course, Nigeria. This wasn't just any tournament; it was a celebration of passion, featuring teams battling it out under the floodlights, culminating in a final night in Lagos with celebrities like Rio Ferdinand and others not just cheering but joining in the five aside games with fans. The night wasn't complete without the electrifying performances of top African artists, blending music and football for a memorable experience that resonated deep within the soul.


Post pandemic, Guinness remained steadfast. They renewed their partnership with SuperSport, ensuring Nigerians wouldn't miss a single Premier League moment. What more you would ask? In 2022, in the spirit of fandom, Guinness surprised 20 superfans with a trip to witness the magic of the EPL live in London.


Because fans deserve more, Guinness Matchday, launched in September 2023 to deliver epic live football viewing experience to fans across major cities in Nigeria in events with Giant screens, 360 surround sound and supercharged celebrations of culture through Music and Fashion.


The resounding success of the event transcended simply watching the game. It was about immersing yourself in the atmosphere, the shared passion, and the electricity of live football. Over 500,000 fans were directly reached, with a staggering 1.4 million live radio community tuning in weekly to the Guinness Matchday Review Radio shows. The digital footprint exploded, reaching an incredible 61 million and generating 11.5 million engagements.

Guinness' commitment extends beyond one-off events. Partnerships with giants like MTN and Showmax ensure fans enjoy data discounts and free access to live matches, extending the reach of the beautiful game further than ever before. This dedication to creating unforgettable experiences is what truly sets Guinness apart. Understanding that football is more than just a game; it's a shared passion that binds Nigerians together.
This is just one chapter in the incredible story of Guinness and Nigerian football fandom. Looking to the brighter future, weaving the magic, stitching football even deeper into the very fabric of Nigerians, Guinness announced its first-ever four-year global football partnership with the Premier League to kick-off 2024/25 season.

Guinness will use its distinctive marketing, creative advertising, and history of activating world-class sports sponsorships to create fun and engaging fan experiences. The partnership will look to continue to support and uplift the football community, on and off the pitch, and inspire new connections between its own consumers and passionate Premier League fans in Nigeria and around the world.

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