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How To Place Targeted Ads - Nairaland Ads

Nairaland ForumAd Rates › How To Place Ads

How To Place Targeted Banner Ads

If you have a business, website, product, service, event, or announcement that should be seen by a specific kind of audience, you can advertise on Nairaland by placing your banner on the most relevant section(s) of the forum.

Quick links: Start Campaign See Ad Rates

Step 1: Create Your Ad

Go to /campaign and upload your banner ad with the page you want people to visit when they click it.

Your landing page should be a valid public https:// URL. It must include a real domain name and must not point to localhost or a private network address.

Your banner should be:

  • 318x106 pixels, or 636x212 for high-resolution
  • JPG or PNG only
  • 100KB or less
  • borderless, clear, readable, and properly branded

Please make sure the image shows the name, logo, domain, or identity of the business being advertised.

We do not accept ads that are deceptive, illegal, or ethically questionable. This includes HYIPs, unverifiable health claims, and misleading schemes.

Ads for adult entertainment services may be restricted to placement on the Sexuality section only. However, banner images must still not contain nudity or sexually explicit content.

Step 2: Wait For Approval

Every ad must be approved before it can run. Most ads are reviewed automatically within minutes.

If your ad is approved, you can place it on one or more sections.

If your ad needs changes, it may remain pending while you are notified in the /campaign page about what to fix. In some cases, an admin may review it manually.

Step 3: Fund Your Advertising Credits

Nairaland Ads uses prepaid advertising credits.

Once you have an approved ad, go to /campaign and click Make Payment to see the payment instructions.

To fund your advertising credits:

  • transfer at least ₦5,000 to the advertised bank account
  • submit a payment claim with the payer name, amount paid, phone number, and payment evidence
  • wait for the payment claim to be confirmed and applied to your account

For current advertising rates, see /adrates.

Step 4: Place The Ad On The Right Section

After funding your account, go to /campaign and choose the section(s) where you want the ad to appear.

Nairaland ads are targeted by section. That means your ad can be shown to people already interested in the topic your business is related to.

Examples:

  • a real estate ad can go on property-related sections
  • a programming service can go on programming-related sections
  • a job-related offer can go on career-related sections

When your account has credits and your ad has an active placement, the campaign runs automatically.

If your credits run out, your placements are paused. When you load more credit, your placements resume automatically. If you manually paused your campaign, you will need to click Resume Campaign as well.

Step 5: Monitor Performance

Your campaign page and reports show you how your ads are doing.

You can review:

  • amount spent
  • clicks
  • impressions
  • active placements
  • pending placements
Important Notes
  • Each section has 6 advertiser slots
  • If a section is full, your placement will remain pending until a slot opens
  • One approved ad can be placed on multiple sections
  • Advertising cost depends on the section's traffic and demand. See /adrates

Go To Campaign