If you are just starting out learning how to make money online, you may need to focus on traffic generation methods that have been proven to work. One of the most effective methods of traffic generation is article marketing.

What exactly is article marketing and how is traffic driven using this technique?

Article marketing is the process of writing and distributing useful articles that is related to the website you are trying to promote. When you write and interesting article and publish it on an article directory, you get both short, mid and long term traffic.

The short term traffic comes from the directory’s existing reader base. For example, if the article directory has a newsletter, your article headline is likely to be published in the newsletter. That way, you get an immediate surge of traffic. The more popular the niche, the more short term traffic you will get.

Mid and long term traffic will come from the search engines. Once your articles have been published, it’s only a matter of time that the search bots will come and lap up the yummy content. Since your articles remain online indefinitely, you stand a chance to have visitors find your articles and click on the links in your author resource box to visit your website.

In addition, many article directories also syndicate their content through RSS feeds to other blogs and websites. That means your articles get published in related websites. Remember, these articles have your links in them. The more they get noticed, the more traffic you are going to get.


Driving traffic with article marketing.

Driving traffic with articles is an effective method to get targeted traffic. But you do need to know what you are doing. Start by preparing your articles for submission.

Working on the headline.

The headline of your article must be creative and be able to capture the attention of your target prospects. What are some problems they are facing? Do you have the solution that they want? For example, if someone is facing a hair loss problem, they will probably respond to a headline that offers a hair loss prevention home remedy. If your headline is not interesting enough, the rest of the article becomes useless.

Write a good article summary.

Most article directories accept the first two or three sentences of your article as an article summary. There are a couple of approaches that you can adopt. You can write a teaser that entices the reader to read the rest of the article. Or you can sum up your point to make sure that the reader gets the message that you are trying to convey. Both ways have been proven to work very well.

Provide some meat in your content.

Note that your articles cannot be blatant self promotion. They must contain useful content for the readers. Otherwise, they tend to look more like press releases and may be rejected outright by the article directories. A well written article makes you look good, and you do want to look good in front of potential customers. Whether they want to do business with you depends very much on that first impression. Position yourself as a true expert and give some genuine tips and advice. Then at the end of the article, invite them to learn more at your website.

Inviting readers to visit your website.

At the end of each article, you are allowed to promote yourself and your website. This is where you can promote your products and services directly. Keep it to about 300 words or so. A good author resource box uses proper anchor texts of between 3 to 5 words. You can also provide additional information about your website.

Having traffic is really nice. But in order to make money online. You must have something to offer on your website. For the sake of simplicity, let’s take it that your offer can mean anything from clickable ads to leads registration to product sales (i.e. anything that makes money).

You can get started with www.scribook.com. The website offers you an opportunity to publish your articles free of charge and also sell your ebooks and digital downloads.

Article directories are websites that house free articles. These articles are usually put there by the copyright owner. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

Articles directories are great places to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example, if you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.

Let's take a real life example. Imagine that you are providing a service working from home. You write an article on the topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Furthermore, since you have posted it on a free article directory, others who use your article for their website must attach your byline to it, this will bring you even more exposure for every website that re-posts your article.

Here in Nigeria, there is a particular article directory that you can utilize. wwww.scribook.com has a global reach and can help you to reach more readers, customers, and also gets you maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.

Not only that, wwww.scribook.com is a global marketplace to sell your ebooks and other digital downloads. Registration is free, and any body can join from any part of the world. Informational products are still the best means of making money online. To start publishing or selling your ebooks and digital downloads, visit www.scribook.com and sign up as a vendor to start publishing and selling on scribook.com.

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