In fact, relationships are ultimately the way you’re going to generate high-quality backlinks to your website.

When people don’t know who you are, they won’t link to your website.

So, while public relations won’t immediately increase your rankings, it will set you up for future success.

You’re prepping the wood for the fire rather than lighting it. But you can’t light a fire if you don’t first prepare the kindling.

So leveraging public relations is perhaps the most necessary step in your backlinking journey.

One great way to start building relationships and establishing yourself as an expert in your industry is by being active on social media.