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Maintaining your own particular business is no simple errand, and your schedule is ensured to never end. This said, you shouldn’t utilize this as a reason to take easy routes with regards to having online visibility. Starting with your site, it’s fundamental to position yourself online with a strong, professional destination that gives clients the impression you mean business and the motivation to need to connect more with your business. With this in mind, consider these reasons why having a strong site is vital.

First Impressions Count

Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook, Twitter and Instagram as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

Reach More Prospects Online.

A website is an important marketing tool for any business. A good website design makes it a very effective marketing tool. It is most needed when your business is starting up new. With a website, you can potentially reach a larger number of prospects. There is a great possibility of reaching many potential customers online than offline. In Nigeria and Africa, this is increasing very fast with improved internet access. Mobile phones and social media are key factors.

Facts and Figures

In June 30, 2015, Nigeria had about 92 million Internet users, according to Internet World Statistics. By the end of this year, it is estimated that 7 in 10 Nigerians will have access to the internet.

With a population of 181 million, this is serious numbers. It is estimated that Nigeria has 97.2 million active mobile phones. These figures emphasize the importance of securing your businesses space on the world wide web. It is not just enough to have web presence. Your business will require an effective web presence that delivers the desired goals.

A Responsive Website Design

A decent site gives you an appealing web presence. It passes on professionalism, reliability and authority. It will positively affect your brand value. Without a decent web site, your businesses or organizations space on the web might be harming and not useful. A responsive web site is very vital. This is vital for right cross device display. Your site will be seen on cellular mobile phones, ipads, tablets, desktops and even huge screen TVs.

No Website Means Losing Business

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.

Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is “appear” versus actually having someone updating your website everyday. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key. Source:http://hyfig.com/why-websites-are-important-for-small-businesses-in-nigeria/

So you have your shiny new eCommerce store filled with enticing, unique products, you have your checkout process down to a science and the visitors are flocking in. But yet, no one’s buying. Whilst this could be for a number of different, complex reasons, one of the biggest hurdles in eCommerce is getting your customers to trust that you’ll keep their data safe throughout the buying process, from browsing your store to tracking their order status after purchasing.

We’ve assembled a list of the best strategies to get customers to have faith in your store. The most important factor is understanding the biggest risks to your customers and helping fix them. After all, people trust people, not websites.

Be secure

First in our trust list is perhaps the most important – making sure that your eCommerce store is secure. The worst thing that can happen during a customer’s journey is having their browser report that your site isn’t secure, so it’s essential to beef up your site’s defences however you can.

Most importantly in security, it’s essential to ensure that your store is rocking an SSL certificate and that all your customers are being directed towards a https:// version of your site. Running your site through HTTP (the less secure version of HTTPS) is a huge security risk for anyone visiting your site, as it’s not uncommon for an opportunist hacker to intercept the connection between you and your customer, leaving their personal information out in the open.

Thankfully, it’s also now becoming easier to add SSL regardless of your platform, as groups such as the wonderful people behind Let’s Encrypt have made a stride towards having free, automated certificates available to everyone.

As well as garnering trust from potential customers, you’ll also get a big thumbs up from Google, as they have now started to favour sites that have a HTTPS version.

Be easily contactable

We’ve all been there, you’re 99.9% of the way towards clicking ‘Checkout’, but something doesn’t quite sit right at the back of your mind.

The delivery might not be as efficient as promised, or you might be subjected to a sneaky hidden fee. Making sure shoppers can easily reach out to you or your team through a selection of different methods is essential to gaining brand trust and loyalty.

We recommend including at least one method of instant contact, such as a phone number or live chat, so customers can get an answer whilst still browsing your store, rather than them having to return to purchase at a later stage.

Include these contact details in the header and/or footer of every page on your store and also make sure you have a dedicated Contact Us page for additional contact information such as a postal address and a contact form. Having a physical location listed also lets customers see that there are real workers behind the brand, not robots packing up their order.

Be reputable

Letting new customers see what your previous buyers thought is an incredibly important step in building trust. This can be done in a variety of ways and in fact, product recommendations and published reviews are amongst the top ways to convince customers to buy from you.

When you’re just starting to grow your brand, it can be difficult to gather customer reviews. Using a method such as an after-purchase email can help to remind customers to recommend your products if they were happy, or can give you an insight into what they weren’t happy with, giving you great scope to make improvements.

Blogger and social outreach could be another great method for you to use to get positive feedback from a reputable source, as content producers often have a massive influence over their followers and it could lead to a huge boost in orders and customer trust.

Be transparent

Customers don’t like being lied to. If you’re seeing a large drop-off in orders at the checkout stage, it could be because a charge that has gone unmentioned so far is being applied, that customers weren’t expecting, leading to instant dissatisfaction.

To avoid this, make sure your store has a dedicated Delivery and Returns policy page that lets customers instantly see how much they’re going to be charged and what they can do if they’re not happy upon delivery. It might also be beneficial to include this information on every product page, ensuring it’s easily accessible.

Similarly, make sure you allow customers to easily view the status of their order up until it arrives on their doorstep. If your chosen shipping provider includes a tracking option, it’s a good idea to choose this as standard, giving buyers access through an order number on either the provider’s site, or your own using a plugin or app. This cuts down on support emails with customers querying the status of their order and also puts their mind at rest knowing they can quickly track it at any time.

Be personal

Letting customers see that you’re a real company who are passionate about their products is imperative to building trust with them. Use your About Us page to tell the story of your brand, include photos of members of your team and perhaps even your offices to help generate a connection with shoppers.

Another layer of personality can be added to your store through the email address you direct any support queries towards. Using a hello@ or hi@ email name can help make shoppers feel like they’re getting a much more personal experience, as opposed to the generic and boring info@ or enquiries@ email addresses. To go even further, having your team reply to customers directly is a great way of giving a personal experience. Seeing ‘John from John Diginee’ is a much better name to see in your inbox than ‘Joe Diginee Ltd Inc. LLC Corporation’.
Source:http://hyfig.com/how-to-get-customers-to-trust-your-ecommerce-site-in-nigeria/

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