Telecommunications Group MTN has revealed a new logo ahead of an official brand refresh.

The logo, which has been submitted to the Companies and Intellectual Property Commission of South Africa for approval, will see the traditional yellow, blue and white logo replaced with a sleek black design.

In an accompanying press release, MTN said it will make an official announcement at the end of February.

“MTN Group’s Ambition 2025, aimed at ‘Leading digital platforms for Africa’s progress’ has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.”

MTN chief sustainability and corporate affairs officer Nompilo Morafo said the new look aligns with their evolution from a telecommunications company to a technology company.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February,” said Morafo.

Waste of money.

doesnot concern a local man

Is that why their network has been terrible of late!!?

From old colourful design to sleek black logo.

The only thing which is reasonable is their theme, changing from everywhere you go to Yhello ,since they didn't cover everywhere in Nigeria.

Nah.

The more I look at it, the more I like it. Especially side by side with the Y'ello tagline.

the old one is more beautiful and colorful than this.

Old one looks better Imo..

Useless network. Small business killer and slow data killer.

The old one looks better

In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c'est la même chose “ – the more things change, the more they stay the same… Jean-Baptiste's words still ring true 150 years on..............

Will that reduce their data charges?

Will the brand refresh affect their employees who share my data with me whenever I sub?

Empty Hen and scam... Hope the rebranding is not another scheme to rip off subscribers

Only on Empty Hen network you subscribe for monthly data plan every 3 days because someone seem to be using your data while you sleep


.

Old win new bottle

Nice one, they are evolving...

MTN.. the best connection.. finish work that year.

Yellow might be another ..

Everywhere you go no enter market ...

Well

Good one

But make dem reduce the price of their data

By now, 1.5GB for one month no suppose pass #600.

Lol

MTN everywhere u go......still the best among the rest

Rebranding & Repackaging same piece of shit.
Even Babalawos & Native Doctors have all rebranded and repackaged into...
Abeg, Make me too go R&R.

Data suckers

Will that make Data cheaper? Nonsense!

It has been long needed.

To maintain the top spot in such a competitive industry, constant policy and branding changes are need.

Would it add data on my line ? Stingy people and wicked country

Due to my drunk state on Monday,i wanted to recharge 800 and I ended up recharging my line with 9800. I called gt,those ones dry say e don too late,say make I call mtn the idiots dey tell me say dem no fit send back the money go my bank,say make I do data share. I just vex ,do sub of 8k. At least I no longer buy data 2months plus