FeliciaOja:
They have tried honestly

Back then Mr Biggs was the Disneyland of Nigeria. I still have kodak pictures of me and my cousins eating big fat chicken during our long term holidays...

One of the biggest pioneers of fast food in Nigeria since early 2000's. You have tried
It's not easy at all.

Mr Biggs gave us childhood memories that can never be forgotten.. Going to Mr Biggs right after school was the greatest feeling ever

Thanks you Mr Biggs for all these years ❤️

Like fvvvuucckk bro!! I never spent any of my daily allowance till after school just to get fried rice and chicken with ice cream... The feeling of going to Mr biggs after school can't even be matched by orgasm.. I swear down
I think fried rice and chicken was N350 then or so.. another eateries that made my childhood in Kaduna then were nanet, food planet and ostrich bakery.

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

You just captured the major reason why the business failed. There are other reasons, but what you wrote is the major factor why the business collapsed.

Oh great Mr Biggs the very place I hosted my girlfriend who later became my wife and mother of our 3 children the very first day we met
The oyibos (whites) who ran Mr Biggs of then UAC for many decades left it on a very healthy state in the hands of (Yoruba) Management.... But due to lazy business management attitudes the new major share Holder's of whom are majority Yoruba's started selling franchise to whoever that comes with money, even almost every fuel station had one in their outlets those days.... As a result of this different practices were introduced which where against the initial standard set by the whites oyibos
Example... You must not sell a left over product to a customer... Infact the story is too long let me go to work joooo. (Summary is YORUBA MANAGEMENT KILLED MR BIGGS.)

faceland:


I think it was the opposite. I don't remember anyone thinking Mr. Biggs was trash.

It was competitors that push them out (as they set unrealistic standards and were too sure if themselves).

My father applied, they told him he needed 4 million of in those days money (that would be 40 million of today's naira based on dollars exchange). Then they made some crazy demands like; it must be on a major road (they want it on the road, your property or rented building). People with that type of money are not usually patient enough to nurse a new business-location (they want profit today, those capable of running the show, can't afford the prerequisites).

They felt no one could beat them and overnight many Asians came with their own recipes. Nothing special. Just fry suger and rob it on the body of your finished junk-food, the end.

Anyway, 99% of my comic books back then ware sponsored by them and Guinness Mult.

what he said was apt. I worked with them. problem started with the franchise

Mr biggs set the path for eateries? I dont think so. What of sizzlers?

RealityKings:
Taxation drove them out of the country. But at least they set the path for small scale eateries

Franchise not well coordinated, managed and supervised was what made Mr Biggs go down.

They were not consistent with their menu. This was an outlet that was very famous for their meat-pie but when they started giving their franchise to their relative and girlfriend they turned it to mama-put. You could go to several Mr. Bigg outlet and all the meat pie taste different. This was the problem.

Some even sold amala, while other sold whatever they could lay their hands on. So when TFC and Chicken Republic came in, they took over and made every menu uniform in all out let and the taste of any food was consistent.

GeneralOjukwu:


Like Biggs like Blackberry

did you mention blackberry?you sure don't know the story behind blackberry,it was never competition.if you were thinking selling out BB messenger made them go out,you are wrong.....

2Radii:
No matter how hard u work out and tried to stay afloat, when it is time to be driven out u can't escape it..no matter how big ur preparations to always stay at the top, u can't be there forever..

Ask Messi and Ronaldo.

False. Coca-Cola has been top for decades. It's all about maintaining standard and not embarking on unchecked franchises.

Their decline began when Tantalizers began operation. They came with an experience Mr Biggs wasn't ready to give. Mostly then you can only buy takeaways. But Tantalizers came with full plate meal with their big chickens. By the time they later tried to level up it was already too late. Other competitors finally came on board and that marked their final decline.
But they still have some few thriving branches.

mancanoe:
Oh great Mr Biggs the very place I hosted my girlfriend who later became my wife and mother of our 3 children the very first day we met
The oyibos (whites) who ran Mr Biggs of then UAC for many decades left it on a very healthy state in the hands of (Yoruba) Management.... But due to lazy business management attitudes the new major share Holder's of whom are majority Yoruba's started selling franchise to whoever that comes with money, even almost every fuel station had one in their outlets those days.... As a result of this different practices were introduced which where against the initial standard set by the whites oyibos
Example... You must not sell a left over product to a customer... Infact the story is too long let me go to work joooo. (Summary is YORUBA MANAGEMENT KILLED MR BIGGS.)

You made some points but with a bigoted mind.
Even most of the current big successful food franchise in Nigeria are still being run by Yorubas.
Stop being petty.

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

In 2012, I once went to a Mr. Biggs franchise around Akowonjo, it had roaches moving freely and the attendants cleared less, no to talk of the terrible meat pie that day.

ollypass:


It wasn't the opposite, regulated activities by franchises over time tarnished the brand image and experience and led to it's slow death..that your dad couldn't afford an outlet then didn't mean there weren't people that had at least 3 different branches in different northern states and ran them on bank loans which they successfully paid back in record time from Kaduna owners to Jos to PH , even had an Alhaji that had over 10 branches, so yes it was stringent criteria to apply, but it paid off for the diligent.
One or two franchisee that kept to the quality edicts are still running Thier operations.
While they copied a successful Mac Donald's concept Nigeria happened to them in leasing existing outlets to cronies and dis honesty in sales report and remittance.

Bank loan for fast food in Northern Nigeria... And even 3 joints. 😅

That is financial suicide (or forfeiting your collateral).

Mr Biggs MM2 airport still made good meat pies and scotch eggs as at 2020 I went there. Tho I felt they were over staffed ,cos I noticed too many workers loitering around.

hafeeanubasy:

This was IWO ROAD ,IBADAN OWN

It was soo Iconic the that,its the reference point to describe many place to strangers in iwo Road Ibadan then

its still functional nw

spencekat:
I remember that one then at Azikiwe road, PH.

you Sabi azikiwe road na there I de stay wey olosho Dem plenty

Welcomme:
False. Coca-Cola has been top for decades. It's all about maintaining standard and not embarking on unchecked franchises.

there is nothing with beginning without a end...end is inevitable, only longevity is debatable

Winnin009:


Coca-Cola is still there almost 100 years later.

What’s your opinion on them and other similar companies?

Everything has a beginning and the end, it's not negotiable...

Tho longevity might differ like that of Coca-Cola and the rest..but surely an end must come

Same way Gibsco bread fell

2Radii:


Everything has a beginning and the end, it's not negotiable...

Tho longevity might differ like that of Coca-Cola and the rest..but surely an end must come

Of course, everything will end. Even the world.
But we both know we aren’t talking about the end of days.

However, you have to admit that it takes vision and the right people to determine the longevity of a company and further more, Mr Biggs still exist, they haven’t ended yet like you posited.

ollypass:


in my business class many years back when we were studying product life cycle....I asked the lecturer a question he couldn't answer ...what part of this cycle would you place coca cola?...and Gala is fastly becoming one of such brands thanks to the visionary MD Mr Oluyemi

Gala has strong competition dragging market share.

Who is competing with their supreme ice cream? The ones in sachets and plastics?

They’ve grown into a powerful brand.

Hart11:
you Sabi azikiwe road na there I de stay wey olosho Dem plenty

Your own na Azikiwe street wey dey Diobu.Olosho plenty for there. 😂.
Azikiwe road dey lead to Spar.

Over franchising .same as redeem church .poor standards

Godsonkemz:


But coca cola has remained champion of soft drink from time immemorial.

So 1899 is time immemorial
Anyway Coca-Cola is not a Nigerian company so hurray for them

deyplay:
lack of innovation makes things not to last forever. Ronaldo is still lasting, Amazon, Apple, Tesla, Microsoft, Facebook, Google etc

Ronaldo is old and almost dead
Microsoft fails to innovate in smartphone space and fails to significantly improve or innovate their windows os and are slowly dying
Facebook has privacy concerns and are losing billions every quarter
Google is known as tech graveyard
Apple is king (and the only reason people still use android is because they can’t afford iPhone)

Winnin009:


Of course, everything will end. Even the world.
But we both know we aren’t talking about the end of days.

However, you have to admit that it takes vision and the right people to determine the longevity of a company and further more, Mr Biggs still exist, they haven’t ended yet like you posited.

sure

What I am saying is this, just footballer players careers
Some reigns for just two years and the declined like michu
Some played for 25 years at the top like Maldini
Some reigns for just a decade like hazard..

Some are still fighting for immortality like Messi and Ronaldo but despite bn the greatests ever to grace the game, they are not that top again but still playing...that is the case of mister big

funshint:

You made some points but with a bigoted mind.
Even most of the current big successful food franchise in Nigeria are still being run by Yorubas.
Stop being petty.

Like what brands?

They underrated Chicken republic

NoToPile:
Franchising killed the brand, they should have just maintained the way it was.

The one that used to be at bode thomas/ adeniran Ogunsanya intersection was our goto place then.



I was still humming their 10th anniversary song today sef.

Mr biggs is 10 come share with us lots of fun and excitement.........

Mr Biggs is 10 come and share with us

faceland:


I think it was the opposite. I don't remember anyone thinking Mr. Biggs was trash.

It was competitors that push them out (as they set unrealistic standards and were too sure if themselves).

My father applied, they told him he needed 4 million of in those days money (that would be 40 million of today's naira based on dollars exchange). Then they made some crazy demands like; it must be on a major road (they want it on the road, your property or rented building). People with that type of money are not usually patient enough to nurse a new business-location (they want profit today, those capable of running the show, can't afford the prerequisites).

They felt no one could beat them and overnight many Asians came with their own recipes. Nothing special. Just fry suger and rob it on the body of your finished junk-food, the end.

Anyway, 99% of my comic books back then ware sponsored by them and Guinness Mult.

That you don’t know of anyone does not mean that there was no one.

I had bad experiences with some Mr bigg’s outlets and concluded that they were bad. I didn’t know they were running it as a franchise.

Also their grilled chicken wasn’t the best tasting. When the likes of sweet sensation came on board, they served food the naija way and that was better for people.

And tantalizers too

tommy589:


The last time I visited one was 2007 in Accra,I can't remember the location.This outlet was dead only waiting for the undertaker.No electricity so AC was out of it, two very scrawny chicken laps and few dried meat pies on display. The young people we saw there were sitting in groups reading books and not buying anything. We made our way back to the exit after getting a good view

I am also talking about early 2000s,When Mr.Biggs was Mr.Biggs bro.
Yes,it was in Accra,Osu area.