Tecno Mobile, one of Africa based franchise retail network offering low-cost smartphone in the continent sold over 9 million smartphones in 2016 alone, says a GSMA report.


The report titled ‘Accelerating affordable smartphone ownership in emerging markets’that was published few days ago disclosed that the handset brand, which first entered the African market in 2006 and since then has sold more than 45 million mobile phones across the continent, also accounts for about 50 per cent of the total smartphone market share in Africa, especially Nigeria where over 15 million people are said to be using one form of a smartphone.

It also noted that Tecno Mobile has achieved an even greater share in certain markets like Tanzania, where it has achieved 63.4% market share and sells 100,000 phones each month.

The Tecno brand has worked hard to reposition its brand perception over the last couple of years to move away from being seen as only a manufacturer of value for money smartphones with the introduction of the higher-end Phantom series. The brand is now seen to be a trusted alternative providing durable lower priced devices that continue to innovate.

In the last few years, Tecno has introduced four models in their markets. Among the high end smartphones introduced by the company are: The Phantom series, which is a higher-end device offering 4 GIG Ram, 32 GIG internal storage and a 13MP camera; The Camon series targeting social media users and offers 16MP front camera with dual flash and a 16MP AF back camera with ring flash and photo editing capabilities.

Others are The Boom series targeting music and entertainment customers and owns deep bass and full range sound for a superior audio experience; and The W and Y series which are value for money handsets targeted at low-income consumers.

Tecno Mobile’s distinct strategies:

Tecno Mobile sells through diverse channels, including sales through MNOs, other retailers and Tecno’s own franchise retail network. Retail stores serve multiple strategic purposes for Tecno: they serve as a point of sale; build brand awareness; function as service centres, further strengthening Tecno’s brand and customer loyalty; and are a collection point for customer feedback.

This channel strategy is supported by a network of warehouses and a streamlined supply chain. In countries like Tanzania, this franchise retail network has a significant presence in secondary cities and more rural areas, facilitating access to hard to reach populations in Peoria-urban and rural areas.

Tecno Mobile invests significantly in understanding the needs of the customer and designs handsets to meet demand – for example, understanding that for customers in West Africa battery life is an important factor as opposed to their East African counterparts who place higher value in better cameras.

Tecno works effectively with manufacturers to source products at a low cost. Presently, Tecno continues to build on their success, including moving part of their manufacturing capabilities to plants in Ethiopia and Egypt.

SOURCE: https://brandspurng.com/tecno-mobile-sold-over-9-million-smartphones-in-2016-report-says/

Thats like the total population of some countries.
Naija get market population.

How many are still functional?

Nigeria is a great country for business.. once you product is good,millions of people must buy....

Africans love cheap n substandard things....

Hard work pays off

Mynd44:
How many are still functional?

Very functional, am still using mine. You don't bad mouth a product ok

Mynd44:
How many are still functional?

Mine still functioning as like when I bought it far back in 2014. How many of your so called Samsung and co are still functioning? Stick with your brand, allow others do the same. My R7 is as super as ever. Thank you

they are still backward compared to Samsung and iPhone

selling craps. I Wonder if dy sell up to dat amount in china

I have heard you guys I will buy a camon cx air 5.5 to test your brand

uzoclinton:
Africans love cheap n substandard things....

Cheap you said? So because you use Samsung or iPhone, every other person with another brand of phone is now termed cheap and substandard? For your info, there are costly tecno phones too. It's all about choice bro

I USED MY TECHNO P5 FOR GOOD 4YRS. I LOVE ANYTHING TEKNO.U KNOW WAT I MEAN

Very soon Tecno and Infinix will take over African market

cruzita:
I USED MY TECHNO P5 FOR GOOD 4YRS. I LOVE ANYTHING TEKNO.U KNOW WAT I MEAN

Happy birthday Ma, what's the dresscode for your party?

Nice one.

I'm still enjoying my Droidpad 7c pro after one year of use.
TECNO IS EVERYTHING.

Ekakamba:
9million sold, 10% might still be functional. Outta the 10%, 5% have calibrating issues, 2% screen issues.

. See bad mouth.


What about hTc with serious battery issues?

massinola:

Cheap you said? So because you use Samsung or iPhone, every other person with another brand of phone is now termed cheap and substandard? For your info, there are costly tecno phones too. It's all about choice bro

I just stated a fact... i use a tecno too.

I stopped using and hoping for high end fuckin rip-off phones the day I summoned all love and suppressed all hatred to buy a tecno H7!
Since that day, av been a tecno fan. L - series to be precise.

Though, I would be porting to Gionee or xiomi soon.

But I'm still rocking my L9+

Keep showing class, keep wasting cash!!!

Av got better business to out my money into than buying a fuckin phone for 200k and above!

And most of you, if your phone shld lost, u would almost die, trying to find it!

Piiko:
Happy birthday Ma, what's the dresscode for your party?

GROUNDNUT WHITE AND ROYAL BEANS BLUE

8 million are in carlcare

Do they have their manufacturing plant in Nigeria?

I can never advice my enemy to buy a Tecno phone. I regret ever buying their W4 phone. The phone can hang for Africa... I can never ever buy any Tecno phones again.

Infinix over Tecno sha

AutoReportNG:
I can never advice my enemy to buy a Tecno phone. I regret ever buying their W4 phone. The phone can hang for Africa... I can never ever buy any Tecno phones again.

Brother I used W4 for complete a year before selling it........ Working perfect phone with minimum necessities. The love for W series made me venture into W5
So maybe u didn't buy it new or so

Phone pad 3



Doing well so far





Used my g9 tab for 3 years

Tecno is all about carefulness

Maintain your phone well

Even s7/s6 spoil and crack but I dont see bashing online

Mynd44:
How many are still functional?

Mine is still functioning