Piusp1:
Hello, guys if you write, you will know about ledes (leads). This is basically the introduction in your writeup be it an article, blog post, sales copy, etc.

Now, you have gotten the attention of your readers to click on your copy through your headline, now you have to keep their attention and that is where your lede comes in.

I have an article that does justice to the idea of what a lede is, how to come up with ledes. You will find the link to this article in the first comment on this thread.

Cheers to better ledes when you write.