What is SMM? SMM Tools & Instruments

3+ social media platforms you should be advertising on
When future generations talk about the era between 2000 and 2020, the rise of social media will be an important part of the discussion. Fundamentally, social media has changed how we interact with our friends, acquaintances and the world.

What is social media marketing?
News and shopping have become part of the social media landscape with articles and offers tailored to your interests displayed whenever you check your pages. Marketers have discovered that using social media marketing (SMM) allows even the smallest companies to compete with larger competition on an even playing field.

Targeted marketing with a limited customer base means that your company’s message (and advertising dollars) are aimed at an audience more inclined to buy what you are selling. Focused advertising increases the effectiveness of your campaign.

What is the difference between traditional and social media marketing?
Traditional marketing meant getting your message out to the largest number of people, hoping that some of them would listen and buy your product. Radio, television and print marketing spread a wide net to draw in customers, SMM takes a much narrower approach.



The amount of data generated by social media platforms can be staggering. Included in it is information about spending habits, interests and career. By parsing the data – sorting out what is important for your business – social media marketers can create ad campaigns designed to appeal to a smaller demographic leading to improved results.

Traditional marketing’s return on investment (ROI) has always been difficult to determine simply because the advertising net is cast very wide. It is difficult to determine how many people chose to buy because of specific marketing. Comparatively, the results of focused marketing are easy to determine.

How can your business take advantage of SMM?
Determining a SMM strategy is simple, however what works for one company may not work for another. Your SMM strategy should be based on what your business does, who its targeted audience is and several other factors.

While an overarching strategy is desirable, simple plans can be implemented that target your current social media base while working toward a plan to connect with followers and potential customers on multiple social media sites:



Instagram. Instagram is one of the fastest growing social media sites currently in existence. The oft used phrase that “a picture is worth a thousand words” is close to the heart of Instagram’s current business model and should be part of your company’s plan to capitalize on customers using this social media platform.
Facebook. The undisputed leader in social media, Facebook has made many revolutionary decisions in the creation and implementation of their website. One of the most controversial, at the time, was data mining their customers and selling the information to businesses. This decision has since paid off for them and many of the businesses who use this information.
Twitter. The country’s current fascination with Twitter is less about the people who use it and more about how it offers an instant look at what people are thinking about. Whether it is politics, social issues, crime or business, Twitter offers the quickest way to make your point with a 140-character limit.
Others. Social media websites and apps are constantly popping up. As soon as one grabs enough attention, the effect snowballs and there is a new player in the social media landscape. Some of them, such as Snapchat, find a niche and hold their market share, while others burst on the scene and then disappear quickly.
Since these social media platforms are different, each requires different tactics to be successful. Although your overall strategy will remain consistent, how you achieve your goals on different social media websites needs to be tailored to the platform.

SMM Tools & Instruments

An Explanation of Marketing in Business


Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services.

It's a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree. But essentially marketing involves everything you do to get your potential customers and your product or service together.

When you're putting together a marketing program for your business, concentrate on the basics, the four key components of any marketing plan: Products and Services, Promotion, Distribution, and Pricing.

The name of the game in marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your sales.

Apple Inc. Marketing Success Story

Started from a garage in California's Menlo Park in 1976, Apple Inc. has grown into the largest company in the world by market capitalization. With over 100,000 employees worldwide and $233 billion in revenue in 2015, if Apple was a country, its market capitalization would make it the 20th largest country in the world by GDP.

In addition to developing the Apple I and Apple II lines of personal computers starting in 1976, Apple co-founder Steve Jobs went on to develop a number of unique and innovative technology products, including the Mac computer, the iPod, iPhone, iPad, Apple TV, and the Apple Watch.

While Steve Jobs is considered a technical genius, he was also a brilliant marketer.

Apple co-founder Steve Wozniak once said that marketing was Jobs' greatest skill. His keynote introduction of the iPhone on the Macworld stage in 2007 with his trademark "One More Thing..." joke is still regarded as one of the finest marketing performances ever.

Apple's 1984 Super Bowl ad for the launch of the Macintosh is widely considered to be the best Super Bowl commercial ever. The decision to proceed with the ad was highly controversial within Apple. The board of directors was not in favor of the ad, viewing it as costly and a slap in the face to competitor IBM. However, Jobs loved the ad and offered to pay for the airtime. Within the first 100 days of releasing the ad, Apple recorded $150 million in sales of the Macintosh.

Jobs had a passion for making innovative, beautifully designed products for the mass market.

“I love it when you can bring really great design and simple capability to something that doesn’t cost much,” he once stated. “It was the original vision for Apple. That’s what we tried to do with the first Mac. That’s what we did with the iPod.” (Smithsonian.com)
Beauty and simplicity became core brand values of Apple, but while many Apple products were very good at marketing themselves, Jobs recognized early on that he needed to integrate form, function, and great marketing to become really successful, and by doing so he propelled Apple into one of the world's most recognized consumer brands.

Even when Apple was not first out of the gate with a revolutionary new product, it was often the company that took an existing product, re-engineered it in a unique fashion, developed a brilliant marketing campaign, and make it into an enormous commercial success. The iPhone is such an example, which when released destroyed competitors such as Nokia and Blackberry within a few years.​

Apple's marketing success revolves around building and sustaining brand loyalty. Apple customers tend to be extremely loyal to the brand and many devoted Apple fans will purchase every new release of an Apple product. It is not uncommon for consumers to line up for hours or days for a new iPhone or other Apple product release. According to a 2014 Morgan Stanley Research study, Apple's iPhone has a 90 percent brand retention rate over Samsung, LG, etc.

Apple is a consistent winner of awards for marketing excellence, including:

Apple Inc. “Get a Mac” Named the Most Successful Marketing Campaign of 2007 at the Annual Effie Awards (The "Get a Mac" ad campaign was hugely successful for Apple, and they experienced 42% market share growth in its first year. The series portrayed a young, hip Mac owner versus a bumbling, nerdy-looking, decidedly uncool PC owner.) In 2010, Adweek declared "Get a Mac" to be the best advertising campaign of the decade.
The CMO Survey Award for Marketing Excellence overall winner in 2012 and 2016.
“Brand of the Year” in 2013 in the categories of smartphones, tablets, and computers by marketing research firm Harris Interactive.
Marketing Example: One of the maxims of marketing is that a profitable sales volume is more desirable than the maximum sales volume.

Source: SkillHackUp - Блог о Бизнесе и Маркетинге

BPROExprert:
Zinedine Zidane

professional

BPROExprert:
England has not won yet. But she is worthy

they won once in 1966

interesting news

he deserves it

I bet on England

I would also like

very interesting...

Manuel Neuer is right

zeestone99:
He should not just complain. We chop 5-0 too , he should carry his cross abeg

lol

what was to be expected

Sadio Mané won't get the ball, that's for sure

worthy rivalry

he won’t leave, i'm sure

Zidane is cool but old

True, football for bidlo

Zidane is old

Messi is too self-confident

it will be an interesting match

Yaya Touré, who played for Barcelona and Manchester City in the past, has commented on the recent Messi's award. According to him, it would be fair if the Golden Ball went to one of the players of Liverpool FC, the winner of Champions League 2019.

In particular, Touré talks about Sadio Mané, Liverpool forward and the first Senegalese footballer to score in the Champions League final. This season, Mané was also named the greatest footballer of the match for two successful shots on Chelsea's goal in the UEFA Super Cup final.

As a result of the vote, Mané was the fourth candidate to get the Golden Ball, behind Messi, Ronaldo, and van Dijk. Touré, who plays for the Chinese club Qingdao Huanghai this season, says it's a shame'. In his opinion, Mané should have won the most prestigious individual award in the world of football.

Source: https://bproexpert.com

Do you agree with these words?

The Globe Soccer Awards 2019 takes the stage in Dubai, December 29. All nominees for the prestigious award have already been determined. The finalists in the Best Player of the Year nomination have also been announced: Lionel Messi, Cristiano Ronaldo, Virgil van Dijk, and Mohamed Salah.

For three years in a row, the trophy was awarded to Ronaldo who used to play for Real Madrid. This season, the striker moved to Italy's Juventus. It is yet to be seen whether the transfer will prevent him from getting the prize again.

Meanwhile, Cristiano’s competitors are strong:

$$$ - Lionel Messi, who received the 6th Golden Boot and 6th Golden Ball this year.

$$$ - Virgil van Dijk, who became the captain of the Netherlands national team and was named the best player of the current Premier League season and the best player of UEFA Europe.

$$$ - Mohammed Salah, who scored the winning goal in the Champions League finals and was included to the list of the best players according to FIFA.

Both Salah and Van Dijk play for Liverpool FC that fights for the title of the best football team 2019 along with AFC Ajax and Olympique Lyonnais women's club. Liverpool head coach Jürgen Klopp, who fell into the Coach of the Year nomination, did not go unnoticed.

Source: https://bproexpert.com - Soccer Predictions Based on AI

Who do you think is worthy Globe Soccer Award?

Football agent Miha Mlakar, who works for Atlético Madrid's goalkeeper Jan Oblak, shared his opinion about the player. According to Mlakar, Oblak's talent and skills are comparable to such football legends as Messi and Ronaldo.

The agent’s words are not mere assertions; Jan is a four-time winner of the Zamora Trophy, the most prestigious individual goalkeeper award in La Liga. The Slovenian footballer has been playing for Atlético since 2014. First, the club's fans had doubts about his professionalism, but Jan proved to be good very soon.

The Zamora Trophy, established by the Spanish publisher Marca, is awarded to goalkeepers with the lowest goals-to-games ratio in a season. Thus, by the number of trophies, Oblak is one of the top five La League keepers since the award appeared in 1958.

According to Mlakar, individual awards clearly show Jan's abilities and are certainly important to him. However, the footballer would be much more happy to obtain team awards for winning tournaments.

Source: https://bproexpert.com/ - Soccer Predictions Based on AI


What you think about this?

The Guardian, a British newspaper, has published its annual list of the 100 best male footballers. Lionel Messi is number one, Virgil van Dijk is placed second, and Sadio Mané is third. Ten players from Liverpool FC, the winner of the Champions League 2018-19, got into the hundred.

For the first time since the ranking was launched, Cristiano Ronaldo couldn't make it to the top two and went down to the fourth place. A year ago, the list was topped by Luka Modrić, who is only 45th now. As for Messi, last time he won in 2017, and was third in 2018.

The Guardian established its ranking in 2012. Since then, Messi was acclaimed as the greatest footballer five times, more than anyone else. This year's top 100 list was compiled from votes of 239 judges from 63 countries

News Prepared: https://bproexpert.com - Soccer Predictions Based on AI

The most anticipated event of December, El Clasico, is over, and Los Blancos feels disappointed about the game outcome and the referee’s verdict. The match finished in a 0–0 draw, but Real players insist on penalty kicks that was never assigned.

During the game, Barcelona defender Clément Lenglet touched Raphael Varane’s leg in the first half. Madrid's players claim this was a clear penalty, but the referee decided otherwise.

Without checking the pitchside monitor, the referee Alejandro Hernandez considered the touch insufficient to punish Barça. Real Madrid captain Sergio Ramos is unhappy with this decision and believes the match should have ended another way.

Source: https://bproexpert.com/