What’s in a Brand? And Are You Doing Right by Yours?

*Mario Singh*

If you were to be presented with a pair of shoes without any insignia, and somebody told you it was Adidas, would you buy it? Or what if someone gifted you chocolates without a brand? Would you eat them or enjoy them as much?

Well, I wouldn’t. Let’s face it – we buy the brand as much as the item. We strut around in our branded clothes to flaunt them. We take photos of our purchases and post them on Instagram, making sure that the logo is shown. These show us the importance of image and branding in today’s age. Your “brand” is what your prospects think of when they hear your name.

There are brands who have succeeded in becoming the de facto leader in their field, so much so that we use their brand name to refer to general objects! Have you ever encountered people who said, “Hey can you xerox this?” when they actually meant “photocopy” or, “Wanna grab a coke?” when they were really referring to any kind of soda? It just shows that a powerful brand can successfully pervade our daily lives, even without us noticing it.

So, what’s in a brand?

Connecting Through Your Brand


Big brands have campaign taglines which convey personal, powerful, and inspirational messages directly to their consumers. Some examples are Nike’s “Find your greatness” and Beats’ “Hear what you want.” What do these taglines have in common? It’s the usage of the word “You” or “Your”. You see, at the end of the day, how successful a brand becomes is a direct result of its ability to connect with their customers and convey their value proposition.

When I was in university, I was part of an organisation which was slowly dying. There were no new applicants, students seldom visited our events, and even the current members didn’t participate as much in our internal activities. Thus, as president, I thought that the organisation only needed one thing – major rebranding. I revamped our logo, centralised our publication materials, streamlined our application process, and made our activities more appealing to the public. Within the next semester, applicants were streaming in, and our organisation was receiving positive feedback. That’s when I realised that how other people perceive your business or organisation is extremely important. It would be an understatement to say that focusing on the development of our brand as an organisation resulted in our success.

If your brand is relatable and communicates powerfully with your target consumers, then it can quickly soar and be a staple in the homes and lives of people. What I always tell my team is that we should always put ourselves in the shoes of our consumers. Does the brand fit into their daily lifestyle? Does it speak to them? Is it part of their experiences and growth as a person?

In the recent Brand Finance Global 500 report, published in January 2020, Amazon made history by becoming the first brand to exceed the USD200 billion value mark, and retained the title of the world’s most valuable brand for the third consecutive year. In the words of CEO of Brand Finance, David Haigh: “Amazon continues to impress across imperishable consumer truths: value, convenience, and choice.”

Final Words
When assessing your business and your brand, it’s important to ask this question: is the way you’re communicating about your brand and the way your clients are receiving it exactly the same? If not, it might be time to recalibrate so that you effectively communicate what your brand is all about. After all, how they see your brand influences their attitude towards it, and can consequently make or break your business.

Branding is a Big Business

Roma10:
la click la God help u?

You wise.... scam everywhere

Run away my friend

CopaMike:
Please oo is application still going for NPOWER batch C?

I think it's still ongoing.

AutosBay:
Some of you are complaining that you did not get the confirmation email after submitting your registration. If you are yet to get the confirmation email, simply exercise some patience it will come. Make sure you check your spam mail.

For over 2 weeks I registered, no confirmation email. This is very scary my brother.

mrniceguy98:
Hello fams
Happy Sunday
I've been a member of this great forum since 2016 or thereabout though I deactivated my first account here.
I'm not a newbie here. I'm saying it cos some people may think I came to chase clout. I'm here to share my story and experience for others to learn

Back to why I created this topic.
Okay, I've been a chronic masturbator and porn lover. I started after my secondary school and being a Virgin then, it was the easiest way to get pleasure. Lemme say this MASTURBATION AND PORNOGRAPHY are destroyers. They will ruin u and turn you to mere shafts... I masturbated for 6solid years This is what masturbation will do to u

1. It'll make it difficult for you to ever fall in love with a woman. Your relationship and sexual life will become nothing to write home about
2. You'll become withdrawn from others. It'll destroy ur social life totally
3. It'll take you far away from God. Very very far
4. You'll start having memory loss.
5. It brings bad luck. Believe this, it's very true. Things won't be going the way u planned, though not true for everyone but majority of masturbators experience this.
6. You see your d*ck. It'll no longer remain the way God gave u. Trust me, you'll start having erectile dysfunction and premature ejaculation if u don't stop on time
There are more but I'll stop here.

With time I noticed that I was becoming withdrawn, depressed and always weak, I was having memory loss, I couldn't keep an information for long, I was shy and didn't really fancy women and relationships. I was a shadow of myself. I didn't have friends, I liked being alone.

Honest truth is I tried stopping severally because the negative signs were obvious but I just couldn't stop. The farthest I could go was 1week, I'd start again. It was very frustrating. .. I tried praying, it wasn't working.

Soon, it weren't those anymore, it worsened. I started observing that my dick was becoming dysfunctional. It could no longer attain maximum erection and normally I've a very long d*ck cos I'm very tall but with time I observed that it was drawing back. I was having a very weak and poor erection. It worsened then again, I wasn't having morning erections anymore. I'd wake up with a flaccid d*ck and I'd have to stimulate it before it'd weakly come up and then fall again in seconds. It was disheartening to say the least. I was becoming weak. I was defeated.

On a fateful (should I even use fateful cos it worked for my favour) morning, after getting up I was with my phone and I saw something very erotic online, the urge came again, I tried to stop it but I couldn't. I masturbated. That masturbation that day nearly ended me. Immediately I was done, it was as if I lost my mind, my head was heavy, it was like men were using hammer on it. I slept for hours and got up but instead of stopping, it worsened. I was dying, my back was aching so painfully, my legs were hurting so badly, I couldn't walk well. My stomach was paining me inside. God!, the experience was tragic. This continued for two good weeks. I couldn't eat well, I was literally dying. I prayed to God to forgive me and give me my health that I wouldn't go back to it. Eventually with time I regained myself. Glory to God, my morning erections are back and my d*ck is becoming normal. I can now have my strong erection though still not completely long but with time.

My experience was horrible and I don't wish it for anyone, even an enemy. I'm happy today that I'm free, its been a long while now and I've not watched porn or masturbated. Thinking about my experience makes me detest it so much now. I've sworn I'll never go back and I believe God will help me.

I learnt the hard way. Please don't learn the hard way, you may not live to tell the tales. MASTURBATION IS A KILLER. RUN FROM IT

It's a real big time problem just like any other addiction. By yourself you can't do it. We all need help, divine help or physical help or both. I stopped for years just to continue again.

It's a very dangerous practice. Thanks you.