Play For Power: itel Partners With Airtel and FrontRow Sports To Foster Peace and Unity Among Nigerians

Lagos, Nigeria- 3rd May 2023: itel, Africa’s foremost mobile technology brand and maker of smartphones, accessories, and electrical appliances has partnered with Airtel, FrontRow Sports and Entertainment Limited, and UNHCR (the UN Refugee Agency) to foster peace and unity among Nigerians using sports. Recognizing sports, especially football, as a great unifier of people across the world, itel aligned with a host of partners to bring sports to their doorsteps while also pushing its latest P-series smartphone, the itel P40.

Held at the Campos Memorial Mini Stadium, Lagos Island, Lagos, on May 2nd, 2023, the itel Play For Power sports event was a beehive of activities. There were power challenges, press-up challenges, races between the teachers of the secondary schools present at the event, and mini-engagement games for the students as well to test their power and durability.

Everyone who participated were rewarded with gifts including the newly released itel P40 smartphone, routers and portable wi-fis from Airtel, branded shirts, face caps, itel accessories, school bags, and lots more.

There was also a football competition between four football teams. The football teams included the combined itel-Airtel team, Right FC, NMA Football Club, and the UNHCR Refugee Team. These teams played in knockout sessions, with Right FC and the NMA Football Club heading to the finals. Right FC emerged as the winner with a cash prize of 200,000 naira as reward with gold medals and a cup for members of the team. The NMA Football Club and the other teams were also given gifts to thank them for their fair play. The joy and happiness experienced by the participants and audience were priceless.

Speaking at the event, Oke Umurhohwo, itel’s Marketing Manager for West Africa said, ‘We are using the itel Play For Power activity as an event to promote peace and unity among Nigerians. While it is also a celebratory event for the newly launched itel P40, a powerful smartphone that lasts 3 days with one charge, we want everyone to know that we are an organisation which believes in giving back to society as much as we can, when we can. This is a dual event- it is a partnership with FrontRow Sports and the UNHCR Office to play for peace and it is also a partnership with Airtel to play for power. Everyone present at the event have shown us truly that a peaceful coexistence is possible through the power of sports.’

Adedamola Garuba, Head of Strategy at FrontRow Sports also said, ‘As part of the organizers for the Play for Power event with itel and Airtel, we wanted to find a way to use football to advocate for peace and power. People need to see that in peace there is also power. This made it a perfect partnership with itel who coincidentally have launched the itel P40, a very strong and reliable smartphone at the same time.’

Top dignitaries from partnering brands including Veeki Chen, Country Manager for itel; Oluwafemi Oshinlaja, Acting Chief Commercial Officer for Airtel; Oladapo Ajayi, Chief Officer at Plug Sports; Abisoye Adebayo, CEO of BOMART Integrated Services and COO Gasland Nigeria Limited; Lanre Vigo, Chief Executive at Plug Sports, and many more were present at the event to support and cheer on the initiative which many lauded as the sports event of the year.


For more information on itel and Airtel’s products and services, please visit https://www.itel-mobile.com/ng/ and https://www.airtel.com.ng.

1 Charge For 3 Days: itel Releases itel P40 With 7GB RAM and 6000mAh Battery for Nigerians

tel, Africa’s 15th Most Admired Brand 2022 and one of Africa’s notable mobile phone brands, has announced the itel P40 as the newest mega battery addition to its flagship power smartphones series.

itel understands that smartphones are becoming increasingly indispensable to consumers, and this has led to the birth of the itel P40. The itel P40 which is tagged ‘1 Charge For 3 Days’ is a 6000mAh big battery smartphone designed to meet users’ needs. With the P40, consumers get longer hours of fun with a large storage and a sleek design for the young and trendy.

Compared to the itel P38, the itel P40 is a bigger, better, and more powerful device with cooler features at a super-affordable price.

Enjoy A 6000mAh Battery With 18W Fast Charge On itel P40

The itel P40 has a 6000mAh battery (the first of its kind from itel) with 18W fast charging technology. Packed with a lithium-ion polymer battery with a non-removable internal battery to support 32 hours of continuous phone calls, 57 days standby, 204 hours of continuous music playback, 28 hours of continuous video playback, 21 hours of chatting, and 16 hours of continuous game play. itel P40 has a Battery Lab that optimizes the battery life, apps’ power usage, and clears junk files from the phone.

Users also get 18W fast charge with the itel P40. With a 10-minute charge, users can get 2 hours of WhatsApp calls. The itel P40 charges 3 times faster than regular smartphones and lets users save 4 hours on a full charge. Everything on the smartphone has been upgraded for optimum enjoyment.

Enjoy a 64GB Expandable Large Memory On itel P40
For users who have a big need for a large storage and like to store everything nice, the itel P40 is the perfect choice. It is packed with 64GB of storage and 7GB RAM (4GB+3GB extra RAM using Memory Fusion). itel P40’s 64GB ROM can store 26,000 photos, 18,000 short videos, 600 TV series, and 200 movies. It can also allow between 48 and 72 apps to run simultaneously. Everything on the itel P40 is smooth, lag-free, and easy to use.

The storage cleanup master app allows users to clear unneeded apps, software caches, and clean up junk files to create more space for what they want and need.

Enjoy an Advanced Appearance and Trendy Design On itel P40

Users can also enjoy a large 6.6-inch HD+ Waterdrop display with narrower bezels and a 90% screen-to-body ratio. With the 2.5D tempered glass on the screen, the itel P40’s design is more three-dimensional and gives users a border-less and intriguing visual experience. Pictures and videos are clearer and richer on the itel P40 due to its 1612*720 HD resolution and 72% color saturation.


There’s an extra-large double lens with faux racing wheel elements and a track touch stripe design to create a sporty feeling of power and speed on the back of the itel P40. The smartphone is 8.7mm slim, has a comfortable grip, is non-slip, and sweat resistant.

Get The itel P40 In Three Eye-catching Colours
Force Black. Luxurious Gold. Fantasy Blue. These are the beautiful colours of itel P40. There is a 13MP AI camera on the rear with 5 levels of AI beauty to make users more beautiful and handsome.

The itel P40 is equipped with a strong 4G network, an octa-core processor, and itel OS 8.6 that brings a richer experience to users when they work, use social media, and play their favorite games. The itel P40 is available for 59,900 naira in itel authorized phone retail stores near you.



Enjoy 5GB (1.5+3.5GB FREE) On Your Airtel 4G Sim Card When You Purchase itel P40
itel has partnered with Airtel to bring an enticing offer for consumers. With 1,000 naira airtime recharge on their Airtel 4G sim card, users will get 5GB (1.5GB+3.5GB free) data from Airtel when they buy itel P40. Users are to SMS ‘GET’ to 141 to enjoy the offer.

For detailed information on itel’s activities, please visit @itelNigeria on Facebook, Instagram, and Twitter.

World Water Day: itel Provides Safe Water to Koran Goje Community, Kano Through Its Love Always On CSR Initiative

In honour of World Water Day, an annual United Nations (UN) observance day, and as part of the efforts to strengthen brand and community relationship, itel has today, donated an electric pump borehole to residents of Koran Goje community in Nasarawa Local Government Area, Kano. This is the brand’s way of responding to the needs of Koran Goje community, where over 5,000 community dwellers have faced multiple challenges in accessing safe water, including health risks and cost associated with using untreated water. It is also in line with the UN’s Sustainable Development Goal 6 to provide clean water and sanitation for all. Safe drinking water is vital to human health and allows communities to be more productive economically.

The electric pump borehole, initiative by itel provides Koran Goje residents a new lease of life, where they can now get safe water that can last a long time, and service members of the community without extra costs. The smartphone, TV and other appliances brand further trained members of the community on how to fix the borehole in the event of any future complications. Residents could not conceal their excitement at the project.

A spokesperson for the community addressed the itel delegates, where he appreciated the brand for the initiation of the community project. Engineer Abubakar Usman said, “This is an important day for us. Today, the itel family has reminded us of what it means to make our children and our community smile. We are thankful because this brand has kept its word to us and has showed us that we too are part of the society.”

Speaking to the press at the official unveiling of the project, itel’s Marketing Manager for West Africa, Oke Umurhohwo confirmed itel’s desire to continue to be a major positive impact player in the local community.
“We are not just asking for our customers to buy our products every time, we are showing them we mean it when we say everyone can enjoy better life. itel is a true brand that is connected to the society around us. We know for a fact, that we are only as good as our society. So, why can we not embrace development to show this? We are already looking forward to our next project to better the lives of our communities across Nigeria.”, Umurhohwo said.
itel Nigeria continues to be a leader in infusing corporate social responsibility into its brand style, while opting to be the ideal brand for the everyday person and expanding its reach. itel is certain that everyone can enjoy better life with their affordable, reliable, and quality products. For more information on itel’s activities, you can visit them on social media @itelnigeria.

Join the itel Eggspression campaign and get something eggciting for you and your loved ones.

itel Nigeria is back again with lots of goodies for everyone, this time around they will be giving out itel A60 and other mouth-watering gifts in the season of Easter.

To join this campaign you have to get some eggs or eggshells, paint them, and create itel A60 with them, share your creative work on your page with the hashtag #itelEggspressions and don't forget to tag itel @itelnigeria on Facebook, Instagram and Twitter to get your entry eligible.

You can also win other prizes when you follow @itelnigeria on all social media platforms and participate in their future contests.

Sleek. Colorful. Powerful. Long-lasting. Fast. Stable. Affordable. What comes to mind when you see these words? Only one thing: the itel A60!

itel A60 is targeted at everyone regardless of age or social class. Be in the know at all times with long-lasting battery life and other top-shelf features including On-The-Go USB transmission technology. Enough talk! Let’s unwrap the package and see what you get with the itel A60.
Device Specifications
 4G LTE
 6.6"HD+ Drop FullScreen 1612*720
 5000mAh Battery + Upgraded AI Power Master
 32+2GB+AI Gallery
 8MP+QVGA Rear Camera + 5MP FF Camera+AI Selfie
 Android S Go
 CPU: SC9832E
 Face Unlock + Fingerprint Sensor
What’s In the Box?
The itel A60 comes in the trademark itel box that is both pleasant to look upon and satisfying to the touch.
When you slide open the box, you are greeted by the itel A60 with a nylon cover displaying its key specifications. Sitting pretty in its box, the itel A60 comes in three colours: Sapphire Black, Dawn Blue and Daylight Green. Colorful, yet efficient!
itel A60 comes with a 1612*720 resolution, a 90+% screen to body ratio and a 2.5D Curved Edge design that gives a great visual experience for browsing, entertainment and other applications.
With its 6.6 HD+d, the itel A60’s large screen has a wider field of vision and more comfortable visual experience than its peers of the same price. For the first time, you get a sleek and thin (4.33mm) narrow frame process with 6.6’’HD that brings you wide and full stunning technology vision.
Inside the box are the accessories packed with the itel A60 including a USB cable, charger head, and a protective phone case.
At the back, the itel A60 spots an 8MP dual rear camera with AI Beauty technology which can quickly identity skin color and scene lighting and focus more accurately. This allows you to easily capture every happy and unforgettable moment with clearer picture quality.
You can also use the Time-lapse photography to form moving and unique videos; the Smile shot and Face beauty to enjoy with your family and the Panorama feature to record more vast land and beautiful nature even when moving at constant speed.
itel A60 also comes with a 5MP FF Camera+AI Selfie just as the large screen allows you record more beautiful and wider landscapes.
For storage, the itel A60 has 2GB of RAM, 32GB of storage expandable to 128GB, and an AI Gallery. With this, itel A60 can store up to 11,000 photos, 5700 music files, 300 apps, and can run up to 8-12 simultaneously. The gaming experience on the phone is also much smoother.
The itel A60 comes with a lithium polymer inbuilt 5000mAh battery that has been upgraded with AI smart power saving. This works; you get 750 hours long standby and 112 hours music time, enough for daily use. You also get 8-20 hours of calling, 8 hours of web surfing, 7.5 hours of video play and 7 hours of game play!
Too much juice, too much sauce! Are you there?!
For extra security, itel A60 has face unlock and a multi-functional fingerprint sensor. This gives you confidence that your device is yours and yours alone!
itel A60 First Impression
Much has been said about awesome devices costing a fortune but the iTel A60 corrects that impression! For such a powerful device, itel has pegged the price at N45,000! Can you believe that?! This is the most cost-effective high speed 4G and smooth configuration of all mobile phones in the same price range.
The itel A60 definitely lives up to billing with its 4G technology, massive battery for longer uptime, beautiful display, great camera and security features. The latest 4G network is advanced than others and brings you the smooth experience when you surf the internet or download your loved videos.
I strongly recommend that you get the itel A60 and enter the faster, sleeker and more stable side of phone usage!

Make Mother's Day extra-special for your mum with food bags and itel A60 from itel Nigeria.

itel Nigeria is back again with lots of goodies for everyone, this time around they will be giving out food bags, itel A60 and other mouth-watering gifts this season.

To get one, just share a picture of you and your mum, use a feature of the itel A60 to describe how much you love her and tag @itelNigeria and use the hashtag #itelCelebratesMum.

You can also win other prizes when you follow @itelnigeria on all social media platforms and participate in their contests.

Exclusive: itel’s Latest A60 is The Most Affordable 4G Smartphone for Everyone



If you haven’t gotten, or begun making plans to get, itel’s latest smartphone, the itel A60 4G, then you are sleeping on an excellent package! In fact, I dare say the legendary D’banj had you in mind when he said, “you are on a long thing!”

For just 45,900 (forty-five thousand, nine hundred) naira, you can own the itel A60 smartphone! Shocked? Well, allow me to remind you that besides being a trailblazer in the world of smartphones, accessories, and electronics, itel is renowned for delivering quality at affordable prices and this is no exception!

In 2022, itel grew to be the 15th Africa’s most-admired brand! Not only has the firm established itself as a trustworthy brand, but it also ranked Global Number One for 2022Q2 for SMARTPHONE BRAND UNDER $100 and FEATURE PHONE BRAND.

It achieved this feat by delivering a lineup of top-shelf products while working with its over 300 partners across the globe including foremost service provider, Airtel.

itel A60: Affordability and Quality All in One.


For many entry-level devices, there is always a compromise to be made: quality or affordability. While this is fast becoming the norm, itel has broken that barrier by releasing the itel A60- a smartphone that erases the lines between quality and affordability.

Not only does it improve on existing models, but the itel A60 also wields conspicuous competitive edges over its peers of the same price range.

During its official launch, itel’s Marketing Manager for West Africa, Oke Umurhohwo described the itel A60 as “a product with a touch of class and a highly efficient device designed to make user experience even better at no huge cost.”


This is true and I can testify to the integrity of that claim. So, the question I put to you is: why pick either quality or affordability when you can have both with the itel A60?

itel’s Latest A60 is The Most Affordable 4G Smartphone for Everyone



If you haven’t gotten, or begun making plans to get, itel’s latest smartphone, the itel A60 4G, then you are sleeping on an excellent package! In fact, I dare say the legendary D’banj had you in mind when he said, “you are on a long thing!”

For just 45,900 (forty-five thousand, nine hundred) naira, you can own the itel A60 smartphones! Shocked? Well, allow me to remind you that besides being a trailblazer in the world of smartphone, accessories and electronics, itel is renowned for delivering quality at affordable prices and this is no exception!

In 2022, itel grew to be the 15th Africa’s most-admired brand! Not only has the firm established itself as a trustworthy brand, but it also ranked Global Number One for 2022Q2 for SMARTPHONE BRAND UNDER $100 and FEATURE PHONE BRAND.

It achieved this feat by delivering a lineup of top shelf products while working with its over 300 partners across the globe including foremost service providers, Airtel.

itel A60: Affordability and Quality All in One.


For many entry level devices, there is always a compromise to be made: quality or affordability. While this is fast becoming the norm, itel has broken that barrier by releasing the itel A60- a smartphone that erases the lines between quality and affordability.

Not only does it improve on existing models, the itel A60 wields conspicuous competitive edges over its peers of the same price range.

During its official launch, itel’s Marketing Manager for West Africa, Oke Umurhohwo described the itel A60 as “a product with a touch of class and a highly efficient device designed to make user experience even better at no huge cost.”


This is true and I can testify to the veracity of that claim. So, the question I put to you is: why pick either quality or affordability when you can have both with the itel A60?

itel A60: 4G for Everyone

While it is true that 4G is everywhere, it is still not readily accessible to everyone because most devices with the technology come with a heavy price tag.

As a result of this, many smartphone users have chosen to put up with tacky internet connection rather than break the bank to get a better device. I know you crave a smoother, stronger and more stable internet experience and that’s why I am telling you unequivocally that the itel A60 is your best bet; your go-to 4G smartphone.



Again, don’t fret! The itel A60 is a pocket-friendly entry level device that will not bore a hole in your pocket, wallet or bank account! You may be wondering how you can afford such an awesome device with its promising features but itel's got you covered for just N45,000.

itel A60: A Class of its Own

For years, itel has always been a trailblazer in the smartphone industry so it is little wonder that the A60 stands heads and shoulders above other devices in the same range.

Its 5000mAh battery, 6.6" large screen size (WaterDrop FullScreen) and 32GB ROM large capacity, expandable up to 128GB and 2GB of RAM qualify the itel A60 as peerless and unrivalled.


Add that to the 8MP+QVGA Rear facing camera with flashlight accompanied by a 5MP front facing camera with the Fingerprint and Facial Recognition features and you know you've gotten the deal of the year.

Ready to enjoy ease and peace while using a mobile device? Get the itel A60 now! No other device comes close!

Small money, great value: itel teams up with Airtel for deal of the year.


By now, you must have heard about the all-exciting launch of the itel A60 by foremost smartphone makers, itel, and I am sure you also know by now that the device was unveiled in partnership with one of the world’s largest mobile network providers, Airtel.
Also recall that at the official launch of the itel A60, it was disclosed that device taps into the 4G technology to deliver smooth internet experience and it is a given that for this to work, there must be a steady connection and of course, abundant data!

To this end, itel has made provisions for you to not just obtain the itel A60 at a mouthwatering N45,900 but also for you to have access to big data bundles at little cost, all thanks to the partnership with Airtel.
The itel-Airtel partnership is not just about signing documents and memoranda of understanding, but a deliberate partnership geared at building on the success of serving you and in keeping with the smartphone giants’ culture of meeting all the phone needs of its customers.

This is why it can be established for a fact that the coming together of these two giants to deliver the itel A60 4G enabled smartphone is the best combination to come out of the smartphone-mobile network industry.
The smartphone is not just affordable, it comes out tops compared to other products of the same price and performance range. With its SC9832E and 32+2GB platform and memory, alongside other features, it is indubitable that itel did not come to play!
itel A60: 4G for Everyone and Amazing Data Bundles
Last year, Airtel ran a double data campaign where subscribers got data doubled to 3GB but this time, there’s an even better deal on the itel A60. For six months, you do not have to worry about spending heavily on data bundles because itel and Airtel have got you covered.
What if you were told that on the itel A60, 1,000 naira would get you 5GB worth of data?

For the first six months after you purchase the itel A60, you get 5GB data every time you buy 1,000 naira airtime. The process of getting this is easy and time efficient. All you need do is send the IMEI number of your itel A60 Airtel and boom! You get a code to opt into the offer for six months!
What’s your IMEI? It is the 15-digit number on the back of the itel A60’s box, just above the bar code. If you are not an Airtel subscriber, here’s your chance to join the winning team: itel A60 + Airtel= 4G for everyone, Big Data Plans and an all-round amazing mobile phone experience.


Existing itel consumers already know that it makes good on all its promises and that’s why in the years past, it has recorded tremendous successes that have made it the toast of all and sundry. In 2022 alone, itel ranked 15th amongst Most Admired Brands in Africa (brand AFRICA). It also emerged the Most Popular Brand of 2021 (Mobility Excellence Award) alongside other awards like Champion of Rural Markets, Best Global Market-Performance Mobile Brand as well as Outstanding Services (CSR Award).

These, and many more, set itel apart from other brands in the smart phone industry and with the partnership with Airtel, you can rest assured that value for money is guaranteed and a new user experience like never before will be delivered.
Walk into any retail (or online) store and get your itel A60 today.

4G for Everyone: itel and Airtel Launch itel A60, 2023's Most Affordable 4G Smartphone.


Leading global phone maker, itel, on Wednesday launched the latest in its line-up of smartphones, the itel A60 smartphone targeted at leveraging on existing 4G technology to provide smoother, faster and more stable internet connectivity at an affordable price for consumers.
This is just as the global home appliances’ maker reassured one and all that it is constantly improving on its products and services to stay in touch with and satisfy the ever-dynamic demands and yearnings of its customers across the globe.


During the official launch and press briefing which held at the Lagos Marriot Hotel, Ikeja, Lagos State, itel’s Marketing Manager for West Africa 1, Oke Umurhohwo noted that in line with the 4G for Everyone tagline, the itel A60 will bring a different dimension to how the brand’s target users surf the internet and engender an overall amazing experience for customers.

Oke Umurhohwo, itel’s Marketing Manager at the itel – Airtel Press Briefing
He added that even though itel has established itself as a first-rate maker of smartphones, accessories and electronics, it will not rest on its oars in the bid to deliver quality products and services which cater to the needs of millions of existing and potential consumers.
The press briefing also doubled as the formal announcement of itel’s new strategic partnership with telecommunications giant, Airtel. Oke Umurhohwo disclosed that itel’s partnership with Airtel is to continue to bring ease to consumers. Speaking further, he described the itel A60 as the first of its kind, combining affordability and efficiency without dropping the ball in terms of performance.
Commenting on the announcement, Director Corporate Communications, Airtel Nigeria, Adefemi Adeniran said that Airtel is delighted to establish a prolific partnership that will go a long way in creating a strong value chain for the customers of both brands.


In his remarks, Airtel’s Marketing Director, Ismail Adeshina reiterated Airtel’s commitment to delivering affordable innovation aimed to create meaningful experiences for Nigerians.
“Airtel is committed to delivering affordable innovations that will create a better and more meaningful experience for Nigerians, and we believe that this partnership will not only help us achieve that, but also significantly contribute to building a solid experience for both customers of Itel and Airtel Nigeria.” he said.
Touted as 2023’s most affordable 4G smartphone across all OEM businesses, the entry-leve itel A60 will retail for N45,000 and comes with a range of distinctive features to give the user a different experience while getting value for money.


The itel A60 will feature a 5000mAh battery for longer uptime, 6.6"HD+ Waterdrop FullScreen for an immersive display experience, 32+2GB memory, 8MP+QVGA Rear Camera + 5MP FF Camera+AI Selfie as well as Facial Recognition and Fingerprint protection.
For more information on itel and Airtel’s products and services, please visit https://www.itel-mobile.com/ng/ and https://www.airtel.com.ng.

Shoot Your Shot at itel and get exciting gifts in this season of love.

Let @itelNigeria be your Valentine and get mouth-watering gifts from them.


Make this Valentine’s Day a special one for yourself when you participate in the #ShootYourShotAtitel

All you have to do is shoot your shot at itel by asking them to be your valentine in the comment section using #ShootYourShotAtitel on @itelnigeria page on Facebook, Twitter and instagram and you could get a shopping voucher to celebrate this season of love.

You can also win other prizes when you follow @itelnigeria on all social media platforms and participate in their contests.

Follow @itelNigeria on Twitter, @itelnigeria on Facebook, instagram and @itelNigeria on Twitter to know more.

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