Do you want to attract more people toward your eCommerce store?
Do you want to retain new and existing customers?



Here are some useful tips for you.

Your eCommerce website is designed to persuade people to buy things. Now, it may happen that your website does not produce the sales as per your expectation. Or, you do not get the desired response from the target audience. If this is your experience, you need to work on improving the conversion rate.

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. – Jeff Eisenberg

Thankfully, small or unnoticeable changes can work wonders for your eCommerce website by engaging the potential customers with the site. Lack of sales is certainly a big issue for your website as you have spent a lot of money, energy, and time on developing it. Therefore, it is necessary to avoid any mistakes that take away the potential customers from your website.

It’s good to remember that when people come to shop online, they are in search of a store that is best fit for their requirements. So, your website needs to look ‘right’ in a way that the prospective customers find your website capable of satisfying their needs. Here we are going to share mistakes or problems that keep the customers away from your online store. We will also give their solutions to make your eCommerce store profitable through boosting sales.

Another good thing is that whether you are a new player or a seasoned online retailer, these tips will certainly help you boost the sales.

With this, let’s start our exhausting list of over ten reasons why people don’t purchase anything from your eCommerce website:

1. Complicated Navigation and Complex Checkout

Have you ever put yourself in the customer’s shoes? Suppose you’re a customer who visits an eCommerce website. What would you expect there?

Simple and easy-to-understand navigation along with a short but secure checkout is all you need to have a pleasant shopping experience. Even if your website gets good traffic, it is of no use if the conversion rate is low. Complex and longer checkout process are responsible for your customers’ change of mind.

A study has revealed that 47 percent of buyers do not complete the buying process if the checkout process is lengthy. It impacts negatively on your customer’s buying decision in the future also.

Forced and lengthy registration, excessive information, lengthy order forms, and lack of automatic entry of repetitive information can make your website appalling for the customer and they may turn toward other user-friendly websites.

2. Lack of Market Research and Absence of Competitive Pricing

In the competitive field of eCommerce, pricing holds a key to success. An Statista study has suggested that as many as 36 percents of online shoppers leave the website in favor of another only because they find the same product at a lower price there. Today, it is way easy to find and compare the same product thanks to the Internet. The customers tend to prefer competitive or say, aggressive pricing because it can save their bucks.

Therefore, you should do proper market research and stay updated with your competitors’ moves to attract the customers. It is also advisable to bring promotional offers regularly on your website to attract more visitors.

3. Additional or Hidden Charges

Lack of transparency in pricing and payment process can trigger customers to leave your website from the checkout page. It can dampen the reputation of your website in such a way that people tend to stay away from your website for many years. It results in a steep decline in both traffic and sales.

All the eCommerce websites need to mention every expense and charge clearly for every product. Delivery expenses, shipping, and logistics costs, and VAT or other statutory taxes should be mentioned clearly along with the cost of the product. It is better to remember that hidden cost can dampen your reputation.

4. Security Concerns

Websites and mobile apps are highly vulnerable to cyber attacks. When it comes to an eCommerce website, extra care should be taken to protect the customer’s personal and critical information like credit/debit card details. It is necessary to build and retain the customer’s trust in your website with enhanced data security and built-in safety features.

You should assure potential and existing customers that your website is safe against any attempts of identity theft and data breach. Also, it is necessary to define and adhere to the privacy policy for boosting the customer’s confidence. A clear clarification that the personal information of the customers will not be used for other purposes can be useful for gaining people’s trust.

5. No Physical Address and Contact Details

It is obvious that the eCommerce website contains the virtual form and all the products are also present virtually there. But then, the lack of trustworthy information like physical address, contact number, and email address can create confusion and customers may prefer to stay away from such websites.

Do you know that most of the eCommerce websites have the second most visited page is “About Us” after the homepage? Then comes the number of “Contact Us” page in the number of visits. See how Amazon has covered every aspect of business in About Amazon page.

In brief, your business website must be in the form that can generate both interest and trust among your customers.

6. No or Minimal Social Media Presence

These days, people extensively use social media for getting reviews and search for the products or services they want. For any eCommerce website or an online store, it is of vital importance to have an active social media presence.

It can help you improve the credibility and reputation of your business. What’s more, you can get instant feedback and resolve the queries. No or minimum social media activities may send a wrong message in a huge audience.

As per the latest research, 84 percent of shoppers refer to at least one social media channel for getting recommendations before online shopping.

7. Lack of SSL Certificate and Other Security Features

We have mentioned above that security concerns weigh high when it comes to people’s preference for your eCommerce website. The study has suggested that an SSL certificate can bring a 27 percent increase in sales for an online shop. Also, you need to ensure that your SSL certificate is up to date and remains active for all pages of your website.

It is fairly possible that if the security certificate and encryption technology are not active on your business site, people will tend to switch to another website.

Here is a word of caution: Offering proper security measure does not mean that your website has unnecessary and excessive roadblocks including redundant payment security checks, repetitive credential input, and the like. Remember, such excessive measure can also cause people to leave your website.

8. Insufficient and Unappealing Product Details

Apart from security and other aspects, the customer’s engagement is also necessary to retain people on your website. The product details play a vital role in increasing the customer’s engagement. As per an official study, the insufficient product details can disappoint online shoppers. Engaging and proper product details can assist online customers to take the purchase decision.

Also, lack of product information and poor content of your website can result in poor discoverability. Search Engine Ranking Pages (SERPs) show good websites from the content and design perspective on the top that can improve their visibility significantly.

Product details should be given in an informative yet interesting and easy-to-read format. Along with this, it is necessary to showcase your products in an appealing way. You can select a responsive theme for your WordPress-based eCommerce website for effective and engaging display of your portfolio.

9. Lack of Convincing Sales Copy and Any Encouragement for Revisit

Apart from engaging and informative product details, it is important to have a persuasive sales copy on your online shop. Sales copies have a great impact on the shopper’s behavior. Such sales copies have captivating titles, engaging descriptions, and compelling CTAs (Call-to-Action).

Another interesting part is here: when you visit a brick-and-mortar store, salespersons or the manager greet you with a smile or cordial words, right? How can you welcome your online customers to your online shop? Well, in absence of real communication, you can utilize an incentive or reward system. It works very well in encouraging the visitors to come to your website again.

Whether you have a startup or an established eCommerce website, it is always good to reward the first time customer with a coupon or voucher, so that they can come again to utilize it. In a way, you can build a loyal customer base and avoid losing any prospective buyers in the midway.

10. Irrelevant Products and Lack of Categorization

Just put yourself in the customer’s shoes. How would you feel if an eCommerce website is full of irrelevant and unnecessary products or there is minimal or no categorization of products? If your customers get the same experience while visiting your website, there is no surprise that they will leave your website almost instantly for not coming again.

Diverse offerings and a myriad of products are good, but then you need to make sure that the visitors can readily find what they want on your business website. You need to categorize every product with simple and easy-to-understand navigation.

Also, you need to study the market trends and the customer’s requirements to make the precise list of products for your eCommerce shop. If the visitors find the product-market misfit on your website, they immediately leave it to find the better option. With this, you should also keep the needs of the target audience in mind especially when you address a niche market.

Apart from these major factors, poor UX, UI, and non-responsiveness can also take its toll on your eCommerce store. You should keep the focus on the design and performance of your website because online shopping websites, which crash frequently and fail to handle huge traffic, can soon lose the visitor’s interest.

Here are a few other necessary tips to stop people from leaving your website:

1. The search function at the top
Browsing or searching option is essential for any eCommerce websites. Online shoppers love to explore products and search randomly as well. Therefore, search function should be given at the top.

2. Reduced PLT (Page Load Time)
Your website should not take more than 3 seconds to load for retaining visitors on it. As people want the information in a lightning-fast manner thanks to the high-speed Internet, your website should be quick enough to load.

3. More checkout and delivery options
More checkout and delivery options can enhance convenience and the customers can find them very useful. It further enhances the overall shopping experience.

4. Logistics information and support center
It is necessary to provide the features of tracking orders and online support. The first-time visitors and frequent visitors at your website will really like these features.

Along with this, it is always advisable to keep your website updated from features, bug fixes, and security aspects.

Concluding Lines:

That’s it for now. You invest a sizeable amount of money, time, and efforts in developing a customized eCommerce store. Therefore, it is always advisable to consult the reliable and reputed web development company to get more insights on this topic.

At Strategik Technologies [https://strategik.com.ng], we integrate the technological advancements for developing the next-gen eCommerce websites. You can readily expand your online business with our customized eCommerce web solutions.

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Call Direct at +234-905-700-6807
with your requirements and our team of experienced professionals will do the rest!

The thriving web world has over 1.8B websites and less than 200 million active websites to date. Every day hundreds of thousands of new websites are added to intensify the competition.

If you want to make your business website noticeable among all the active websites, you need to implement innovative ideas and follow the development trends. It is inevitable for the web developers to keep future trends in mind while developing an enterprise-grade website.

After a lot of brainstorming, we have gathered the most precise predictions about the web development trends for 2019 and beyond.

Here we mention top 13 futuristic trends as a gist of collective thoughts of our experienced web developers:

1. AMP is a new norm

The responsive web design approach is in vogue since 2015 when Google has started giving more importance to mobile-friendly websites.

As per the February 2017 report from Adobe, Accelerated Mobile Pages (AMP) are accounted for 7 percent of all web traffic for USA’s top publishers.

Yes, this Google–sponsored open-source project has gained ground with the support of Bing, Pinterest, and Twitter.

AMP is designed to enhance the overall performance of web content and ads while improving website speed and user experience. It works seamlessly and people have started liking it. In a way, it is fair to mention that AMP is here to stay.

2. The arrival of Progressive Web Apps (PWA)

When it comes to bringing the best of mobile sites and native apps by leveraging the technological advancements, Progressive Web Apps (PWA) appear as a great concept.

It is based on the Internet evolution and adoption of HTML 5. You can provide the same functionality and flawless user experience to native apps with the help of PWAs.

The eCommerce giant Flipkart has introduced PWA and witnessed a 70 percent increase in conversions. Here is a Flipkart’s case study that shows the impact of PWA in the online business.

3. Chatbots rock

How about giving your online support a chatbot advantage? As per the research report of NewVoiceMedia, the US companies lose around $62 million every year due to poor customer services.

Chatbots can address customer support requirements quite effectively and you can count on bots for 24/7 assistance. There is no need to hire a full-time online customer service representative.

4. Push notifications prevail

Just like mobile apps, websites with push notifications can help you to reach a vast audience and leverage the benefits of online marketing. Push notifications are one of the most powerful solutions for engaging visitors and customers. However, you need to stay away from overusing them. You can inform your customers about special discounts, the company’s customer-centric activities, and the like with the help of push notifications.

5. Static websites do not go anywhere

Yes, dynamic websites are quickly outpacing their static counterparts. But, it does not mean that static websites are dead. Actually, as we witness exponential growth in the number of websites in the web world, only simple and straightforward websites with a quick load time will succeed. Static websites can serve these objectives and provide a cost-effective option to business owners. However, the web design should be engaging and interesting for the customers.

6. RAIL concept on the rise

Response Animation Idle Load (RAIL) designing concept is here since 2015, but, now we can expect that it will thrive in 2019 and beyond. The concept is associated with a faster load time (under 1 second) and the excellent performance of the website.

It focuses on pleasant user experience. A Smashing Magazine article has revealed that RAIL breaks down UX into tap, drag, scroll, etc. actions and provides performance goals along with a structure necessary for better performance. In brief, the RAIL concept is useful for web designers who follow the user-centric approach.

7. Motion UI is ready to reign

Yes, today’s web users want everything simple yet intuitive. Enter Motion UI. It can differentiate the design even with a minimalistic website with an elegant and useful interface. All it requires thorough research and proper implementation to work wonders for increasing the conversion rate on your website.

Motion UI includes animated charts, hovers, background animations, and beautiful headers. You can stand your website out from the crowd with the help of motion UI.

8. Browser extensions will be more popular

Google Chrome extensions are much in demand these days and a massive article titled 20 Best Google Chrome Extensions To Make Your Life Easier proves it! But then, people have started considering browser extensions as a threat to their privacy. This is because such extensions can read a lot of online activities of the user with the help of various permissions. If you want to come up with the most useful extension, you need to take care of privacy protection.

9. VR and AR

VR and AR are futuristic technologies that are capable of changing the ways of interaction with websites. Companies like Google, Samsung, and Microsoft are investing a huge amount in these technologies. You can offer an immersive experience of the virtual world to the users with the help of VR.

On the other hand, AR shows the glimpse of a virtual world in the real world while enhancing the user experience. Now both these technologies are not limited to mobile apps. It is expected that their collective market size would worth USD $215 billion by 2021

10. Single Page Applications (SPAs) will thrive

Facebook, Gmail, and Github are highly popular examples of Single-Page Applications (SPAs). A SPA eliminates the requirement of reloading the web page when in use by loading all the content through JavaScript. SPAs work inside the browser and show natural behavior. Users like it because SPAs do not need additional waiting time, and directly render the web pages in the user’s browser.

Now, let’s go through the latest web development trends related to futuristic or emerging technologies:

11. Internet of Things (IoT) Will Be in Focus

As per a Statista survey, there will be almost 31 billion connected devices in 2020. This enormous growth in the number of IoT devices will also impact the web development process as enterprises tend to control these devices through a desktop or laptop.

What’s more, to provide better services to customers or the general public, integration of devices with the website is of utmost importance. Though today only a few websites have an IoT integration, it is fair to mention that the concept will remain in focus in the near future as the number of connected devices will increase gradually.

12. Blockchain Technology Will Find Its Place

Though Bitcoins have gained enough popularity throughout the year 2019, the story of blockchain technology has just begun! This technology is expected to bring radical changes in the thriving web industry.

The blockchain technology offers a safe and secure online transaction while eliminating the necessity of intermediaries. This innovative technology uses standard data storage for helping the users to store data in different locations worldwide.

Blockchain facilitates the banks and financial organizations to keep the customer’s data safe with the help of algorithms. Therefore, the BFSI sector will integrate this technology into their system in the coming years.

13. AI and Machine Learning Will Gain Ground

Do you know that chatbots work on the concept of AI (Artificial Intelligence) and machine learning? In the coming days, we can presume that the role of chatbots and machine learning concept will get wider than ever in the web world.

Globally, big names including Facebook, Google, Microsoft, and Twitter are investing a large amount in both AI and machine learning. In the coming years, web developers may need to include features or functionality powered by AI, which will bring radical changes in the web development domain.

Along with these major trends, we can expect a few concepts like real-time web apps, Google Map integration, image sharing, image-related improvements, minimalist design, and functional programming will gain momentum in the year 2019 and beyond.

The contemporary web development frameworks like Node.JS and Angular.js are highly advanced JavaScript frameworks that enable the web developers to build the next-gen websites and web applications.

In this blog, we have covered almost all the most important trends to watch in 2019. You can get more insight into these trends from our experienced web developers. At Strategik Technologies, our endeavor is to offer enterprise-grade web solutions to our esteemed clients worldwide.

Just Contact Us at https://strategik.com.ng with your idea, and we will convert it into a fully functional website.

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How To Check Your Site Ranking In A Google Search

If you’ve invested your time and money creating a website, then there is a good chance that you have also come up with an SEO strategy for that site. This means you’ve researched keywords for each page and have optimized all the pages for those keywords and for the audience who you hope will visit your site. This is all well and good, but how do you know if all your work is actually working?

Finding out How to Check Your Site Ranking in a Google Search seems like a good place to start, but as simple as that may sound, the reality is that this can be extremely time consuming and difficult. Google Prohibits Programs From Checking Ranks

If you do a search on Google ranking, asking how to check your search position in Google, you’ll find a lot of sites that offer this service. These services are misleading at best. Many of them are flat-out incorrect and some service can even put you in violation of Google’s terms of service (which is never a good idea if you want to remain in their good graces and on their site).

If you read the Google webmaster guidelines you’ll see:

“Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.”

In my experience, trying several of the tools advertised for checking search rank proved that they don’t work anyway. Some have been blocked by Google because the tool sent too many automated queries, while others that appear to work produced incorrect and inconsistent results.

In one case, we wanted to see where the tool said a site we manage ranked when searching for the site’s name. When we did the search in Google ourselves, the site was the top-ranking result; however, when we tried it in the ranking tool, it said that the site did not rank even in the top 100 search results! That’s some crazy discrepancy.
Checking to See If SEO Is Working

If Google doesn’t allow programs to go through the search results for you, how can you find out whether your SEO efforts are working?

Here are some suggestions:

Go through the search engine results manually. This is, obviously, the most tedious way to discover where your page is showing up in a search. It won’t be 100% reliable, as different Google servers can deliver different results (which is why you should do so using an “incognito search”). But it does work, and Google allows this type of access. It’s just time-consuming and not at all exciting.

Use your analytics software. Using Web analytics software should tell you the URL that your customers were on before they made it to your page. This is the referrer and any that come from Google should have the page number they were on when they found your page.

Go through your server log files. As long as your web server logs are in the combined log format or some other format that includes the referrer information, you can see what pages people come from to get to your page. Any results from Google will tell you where your page showed up in their search.

Use Google Webmaster Tools. If you go into the “search queries” section of Google Webmaster tools for your site, you will see all the keywords that people used to find your site. When you click on the keyword you’re interested in, Webmaster tools will include the position in the search results.

Figuring Out Site Rankings for a New Site

All of the suggestions above (except going through the results manually) rely on someone finding your page via search and clicking through from Google, but if your page is showing up at rank 95, chances are most people never get that far.

For new pages, and indeed for most SEO work, you should focus on what is working rather than your arbitrary rank in a search engine.

Think about what your goal is with SEO. Making it to the first page of Google is an admirable goal, but the actual reason you want to get onto the first page of Google is because more page views impact your website revenue. So, focus less on the ranking by itself and more on getting more page views in more ways than just site ranking.

Here are some things you can do to track a new page and see if your SEO efforts are working:

First, make sure your site and new page have been indexed by Google. The easiest way to do this is to type “site:your URL” (e.g site:www.strategik.com.ng) into the Google search. If your site has lots of pages, it may still be hard to find the new one. In that case, use Advanced Search and change the date range to when you last updated the page. If the page still doesn’t show up, then wait a few days and try again.

Once you know your page has been indexed, start watching your analytics on that page. You’ll soon be able to track what keywords people used that turned up your page. This will help you optimize it further.

Remember that it can take several weeks for a page to show up in the search engines and get page views, so don’t give up. Keep checking periodically. If you don’t see results after 90 days, then consider doing more promotion or optimization on your page.

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