"yes, they are right if they say i don't do makeup anymore,i took 2yrs off
to build the company putting systems and processes in place to ensure a
sustainable business. Apart from being a makeup artist i am also an
entrepreneur; and the entrepreneur in me seeks to break new frontiers but
this year i am re introducing my creative sides i.e as a makeup artist".

TARA.

TARA'S P
Mrs. Tara Fela Durotoye is the Managing Director and Creative Director of HOUSE OF TARA International. A veteran in the beauty industry, who pioneered the bridal make up profession in Nigeria. She is a lawyer from Lagos State University who started business whilst an undergraduate. Tara is a trained and certified make up artist of Charles Fox, Convent Garden London.
In a series of first, she launched the 1st Bridal Directory in 1999, set up an international-standard make up studio, and established the country's first make up school. Whilst the nation was yet catching its breath, Tara launched the Tara Orekelewa make up, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag. Yet again, at her tenth anniversary in Lagos, she scored another first with the launch of the fragrance, "Be Inspired", which has begun to gain ground around the country.

Inevitably, along the line of her career, the demands for this visionary to spread the wealth of her knowledge became consistent, and this has seen her as a speaker at various conferences all over the country: women business conferences, youth empowerment seminars and Christian gatherings where she is a favorite on topics that range from marriage and relationships to finding your purpose. She is also a passionate mentor for make-up artists and small business owners.

Mrs.Fela-Durotoye has developed and a, who is prestrained a large number of make up artist (300 via the make up school) who are now active players in Nigerian beauty industry are. She has also succeeded in empowering young ladies -over 400 of them - in the tertiary institutions with the Tara Orekelewa beauty representatives' initiative that makes them financially independent, improves their self esteem while building their marketing and entrepreneurial skills.

Her many national and international awards include:
• Entrepreneur of the Year (The Future Awards)
• Young Person of the Year 2006 (The Future Awards)
• Best Makeup Artist (Fashion and Style magazine)
• Award for Excellence in the Beauty Sector 2006(City People magazine)
• Pioneer Award for Beauty 2006. (Fashion and Style Award)
• Young Entrepreneur of the Year (Lagos Enterprise Award).
• Wedding Planner Honorary award for mentoring other make artists, January 2008

Under her leadership the House of Tara International won the following awards
• Right Vision Movement Award Creativity & Productivity Make over Outlet of the year 2006.
• The Africa SMME Award presented in South Africa and the Entrepreneur of the Year award.2007

For inquires please visit our website http://www.houseoftara.com/
or call 08022922921/2 (Ife, Bimpe), 01-4616654 (Dupe), 01-4611148 (Funke).

MEET TARA
(tara@houseoftara.com)