TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here are some key ways to attract customers to your exhibition stand during TEN.

1. Contact attendees
Ask TEN organizers for a full list of attendees who registered for the event. Make sure you contact attendees and create a buzz a couple of weeks before the exhibition starts. You can send them a personalized email asking to sign up for a one-to-one meeting or an invitation to meet you and your team at the show. Follow-up with a friendly email a couple of days before the show. Mention any giveaways, competitions and stand activities you will be hosting on your stand. This will create excitement and encourage visitors to stop by.

2. Remember your existing clients
Don’t assume that your existing clients will visit your stand. Their time is limited, so make sure they have a good reason to see you. One way of doing this is to offer valuable giveaways. It’s highly likely that their bags will be full of pens and key-rings that will probably land in a bin straight after TEN, so make sure you give them something worth keeping like portable charges or reusable coffee mugs. You can also offer discounts on your products or services. This will reinforce the existing relationship and will make your clients feel more valued. And don’t forget to spread the word by changing your email signature! Use the show logo and your stand number to gain some awareness among your existing contacts.

attract visitors to your exhibition stand - Firefly

3. Promote before TEN
Marketing your exhibition presence can make a big difference to the number of your visitors. Join in the online conversations using official event hashtags and keep an eye out for any posts and comments that you can reply to and engage with. If your stand will feature interactive games, product launches freebies, hot beverages or cold refreshments, make sure you tell everyone! Remember that your social feeds should be regularly updated before, during and AFTER the exhibition. You can also send e-newsletters, write blog posts and advertise on relevant websites and in magazines. A lot of attendees plan their day in advance and arrive with a fixed agenda. The more attendees see your promotional material before TEN, the more likely it is that they will look for your exhibition stand when they arrive at the venue.

4. Reward your staff
Successful booth staffing is really important and it can change your whole exhibiting experience. Your staff need to convey the right impression of your company and they have to be professional, friendly and confident to draw in visitors. Consider rewarding your staff for good performance. This will help your staff stay energetic and driven throughout the day. You can also run a friendly competitions for your staff, whoever registers the most leads gets a prize. This could be a voucher to a restaurant or a paid day off. Make your objectives clear and let your staff know how the company will benefit from the exhibition. Your staff will be much more motivated knowing the importance of TEN.

5. Provide a relaxing space
The buzz and chaos of events can be overwhelming for some visitors. Attendees are constantly bombarded with hundreds of marketing messages and sales pitches. You can attract visitors to your stand by providing a relaxing and welcoming environment. Keep your stand simple and easily accessible. Try to include comfortable seating areas. Attendees are more likely to stop by if your stand provides a space where they can a take a break from the show. Offering hot drinks, like coffee is also a great way to attract more visitors and gives opportunity to engage them in conversation.

TEN is the largest trade exhibition in the Africa.It is
powered by Trade Nigeria in partnership with Federal
Government to promote trade and investment.

TEN is a B2B trade exhibition with major aim on growing aim on growing Nigeria Rural Economy and turning the population into a production nation

There are countless reasons why you should!
Attending TEN not only
can help you and your career, but also your company.

The benefits include opportunities to network, collaborate, gain knowledge, develop skills and prepare for the future.

Trade Expo Nigeria (TEN) is the largest trade exhibition in African, It is powered by Trade Nigeria.
Trade Expo Nigeria bring together
members of different industries to display, demonstrate, and discuss their latest products and services.

Exhibitors participate in the hopes of connecting with potential new customers, reinforcing relationships with dealers and distributors, and networking with influencers and the media.

Attendees come to become familiar with the old and latest products being introduced, to take advantage of special “show prices” from exhibitors, and to become better educated about their specific industry.

Trade Expo Nigeria (TEN) is the largest trade exhibition in African, It is powered by Trade Nigeria.
Trade Expo Nigeria bring together
members of a particular different industry to display, demonstrate, and discuss their latest products and services.

Exhibitors participate in the hopes of connecting with potential new customers, reinforcing relationships with dealers and distributors, and networking with influencers and the media.
Attendees come to become familiar with the old and latest products being introduced, to take advantage of special “show prices” from exhibitors, and to become better educated about their specific industry.

Trade Expo Nigeria (TEN) presents all Nigeria products, encompassing manufacturing products, strategic industry products, creative products and services, furniture, food and beverage products, craft and lifestyle products and local champion products.

TEN is a B2B-focused trade show designed by Trade Nigeria in partnership with Federal Government to to boost product growth and market expansion thereby promoting trade and investment in the country.

TEN is the largest trade expo in Africa.
It is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment in the country.

Trade Expo Nigeria (TEN) have prove to be a brilliant way to promote individual business as well as collective trade.
Moreover, it play a pivotal role in helping businesses; meet with other players of the industry which fosters the process of learning.

TEN is an excellent way to promote a business and the products and services that it offers.
It is also a great way to network with other industry members and grow the customer base exponentially.
In addition, TEN have certain other aspects which are quite promising.
We’ve discussed the most significant of them here

Lasting Impressions:

One of the main objectives of TEN is to showcase, various business, goods, and services to attendees and other interested parties.
For an expo like TEN that is meticulously designed in a way that it is inherently attractive complete with eye-catching booths along with a bunch of other attractions such as giveaways and promotional items, it becomes fairly simple to leave a lasting impression on the potential customer for a long time to come.

Lead Generations:

This is one of the most imperative benefits of TEN, especially as it is organized at a large scale and is slated to have exhibits from over 200 exhibitors internationally and locally with a massive number of visitors.
Given that each visitor has a potential customer within him/her that is ready to be tapped, the potential for lead generation becomes immense. Simply asking for contact information or getting the business cards of the visitors can go a long way in getting fresh leads and converting them. All that a business would need to do, is getting in touch with the leads right after the exhibition.

Furthermore, TEN offer an unparalleled opportunity for face-to-face interactions with a wide array of potential customers, something that most advertising and marketing mediums fail to do. Given the immense potential that TEN offer various business to grow and prosper, its significance stands truly unmatched.

Trade Expo Nigeria (TEN) organized by Trade Nigeria in partnership with Federal Government promotes trade and investment in the country
For entrepreneurs across every industry, trade shows loom as a large, tempting, but sometimes overwhelming idea. On one hand, they are a vast watering hole for partners, end-users and the press.
So what’s the deal with TEN anyway? Is it as great as it seems? Is it worth the money and effort? The short answer is
yes --
If you’re still on the fence about whether TEN is the right opportunity for you, here are some surprising benefits of TEN, no matter your company size.

1. A peek at the competition.
While your focus is on your own product and the interactions and prospects at the show, being in close proximity to other companies marketing to the same crowd is an added bonus.


It gives you the opportunity to scope out what is new and interesting in the marketplace, so you can come up with a plan for counteracting it.

2. Press coverage.
The same competition and new technology that you are able to observe draws another crowd of definite interest -- the press.
A large concentration of reporters writing specifically about your industry is a great opportunity for business owners to capitalize on.
If you are able to land a few interviews, or even mentions in a broader story, TEN becomes one of the cheapest ways to do PR and marketing.
Sending out a well-crafted press release, or even a softer “media alert” ahead of time, can help you make the most out of the media attention at a TEN.

3. Potential partnerships.
While the main function of a TEN is to get your product in front of a concentrated audience, TEN is also a great place to meet other entrepreneurs who are producing complementary products and services to yours.
In many cases, a creative businessperson can take these potential competitors and merge ideas to make both of your companies more successful than they were before.

4. Increased exposure.
Small and mid-sized companies can often latch on to the energy of a large event and make their own presence feel bigger.
The media is already covering TEN. Customers and other companies are tweeting about it, and people are searching for news surrounding it.
This means that your own press coverage, tweets and blog posts will come up in searches at an increased rate.
People may pay attention to your product because it is part of the larger story, where otherwise they wouldn’t have noticed it at all.

5. AWARD: If you’ve got something innovative and effective, going after the awards at TEN not only increases your exposure at the show, it gives you something to talk about for the whole year.

Trade Expo Nigeria (TEN) organized by Trade Nigeria in partnership with Federal Government promotes trade and investment in the country
For entrepreneurs across every industry, trade shows loom as a large, tempting, but sometimes overwhelming idea. On one hand, they are a vast watering hole for partners, end-users and the press.
So what’s the deal with TEN anyway? Is it as great as it seems? Is it worth the money and effort? The short answer is
yes --
If you’re still on the fence about whether TEN is the right opportunity for you, here are some surprising benefits TEN, no matter your company size.

1. A peek at the competition.
While your focus is on your own product and the interactions and prospects at the show, being in close proximity to other companies marketing to the same crowd is an added bonus.


It gives you the opportunity to scope out what is new and interesting in the marketplace, so you can come up with a plan for counteracting it.

2. Press coverage.
The same competition and new technology that you are able to observe draws another crowd of definite interest -- the press.
A large concentration of reporters writing specifically about your industry is a great opportunity for business owners to capitalize on.
If you are able to land a few interviews, or even mentions in a broader story, TEN becomes one of the cheapest ways to do PR and marketing.
Sending out a well-crafted press release, or even a softer “media alert” ahead of time, can help you make the most out of the media attention at a TEN.

3. Potential partnerships.
While the main function of a TEN is to get your product in front of a concentrated audience, TEN is also a great place to meet other entrepreneurs who are producing complementary products and services to yours.
In many cases, a creative businessperson can take these potential competitors and merge ideas to make both of your companies more successful than they were before.

4. Increased exposure.
Small and mid-sized companies can often latch on to the energy of a large event and make their own presence feel bigger.
The media is already covering TEN. Customers and other companies are tweeting about it, and people are searching for news surrounding it.
This means that your own press coverage, tweets and blog posts will come up in searches at an increased rate.
People may pay attention to your product because it is part of the larger story, where otherwise they wouldn’t have noticed it at all.

5. AWARD: If you’ve got something innovative and effective, going after the awards at TEN not only increases your exposure at the show, it gives you something to talk about for the whole year.

Trade Expo is an exhibition organized so that business
owners can showcase and demonstrate their their product and services to their customers and the general public.

Trade Expo Nigeria TEN is powered by Trade Nigeria to promote trade and investment.

This will showcase all Nigerian products and services.

The event will play important roles in marketing as well as business networking.

There will be a central trade show floor with booths where people will exhibit their goods and services, and all through the day there will be seminars for continuing education on matters relevant to various industries, like best practices, trends and regulations.

TEN will showcase all Nigerian products and services.

Trade Expo Nigeria TEN is the largest trade exhibition in Africa and it will boast over 500 exhibitors that will showcase thousands of brands, products and services giving customers and visitors the ultimate trade experience.

TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here are some key ways to attract customers to your exhibition stand during TEN.

1. Contact attendees
Ask TEN organizers for a full list of attendees who registered for the event. Make sure you contact attendees and create a buzz a couple of weeks before the exhibition starts. You can send them a personalized email asking to sign up for a one-to-one meeting or an invitation to meet you and your team at the show. Follow-up with a friendly email a couple of days before the show. Mention any giveaways, competitions and stand activities you will be hosting on your stand. This will create excitement and encourage visitors to stop by.

2. Remember your existing clients
Don’t assume that your existing clients will visit your stand. Their time is limited, so make sure they have a good reason to see you. One way of doing this is to offer valuable giveaways. It’s highly likely that their bags will be full of pens and key-rings that will probably land in a bin straight after TEN, so make sure you give them something worth keeping like portable charges or reusable coffee mugs. You can also offer discounts on your products or services. This will reinforce the existing relationship and will make your clients feel more valued. And don’t forget to spread the word by changing your email signature! Use the show logo and your stand number to gain some awareness among your existing contacts.

attract visitors to your exhibition stand - Firefly

3. Promote before TEN
Marketing your exhibition presence can make a big difference to the number of your visitors. Join in the online conversations using official event hashtags and keep an eye out for any posts and comments that you can reply to and engage with. If your stand will feature interactive games, product launches freebies, hot beverages or cold refreshments, make sure you tell everyone! Remember that your social feeds should be regularly updated before, during and AFTER the exhibition. You can also send e-newsletters, write blog posts and advertise on relevant websites and in magazines. A lot of attendees plan their day in advance and arrive with a fixed agenda. The more attendees see your promotional material before TEN, the more likely it is that they will look for your exhibition stand when they arrive at the venue.

Trade Expo Nigeria (TEN) is a project of Trade Nigeria with major aim on growing Nigeria Rural Economy And Turning The Population into a production Nation.
TEN showcases all Nigerian products and services attracting visitors from all sectors of economy within and outside the nation.

Trade Expo Nigeria (TEN) is a project of Trade Nigeria with major aim on growing Nigeria Rural Economy And Turning The Population into a production Nation.
TEN showcases all Nigerian products and services attracting visitors from all sectors of economy within and outside the nation.

So what’s the deal with TEN anyway? Is it as great as it seems?The short answer is
yes --
If you’re still on the fence about whether TEN is the right opportunity for you, here are some surprising benefits of TEN, no matter your company size.

1. A PEEK AT THE COMPETITION.
While your focus is on your own product and the interactions and prospects at the show, being in close proximity to other companies marketing to the same crowd is an added bonus.


It gives you the opportunity to scope out what is new and interesting in the marketplace, so you can come up with a plan for counteracting it.

2. PRESS COVERAGE.
The same competition and new technology that you are able to observe draws another crowd of definite interest -- the press.
A large concentration of reporters writing specifically about your industry is a great opportunity for business owners to capitalize on.
If you are able to land a few interviews, or even mentions in a broader story, TEN becomes one of the cheapest ways to do PR and marketing.
Sending out a well-crafted press release, or even a softer “media alert” ahead of time, can help you make the most out of the media attention at a TEN.

3. POTENTIAL PARTNERSHIPS.
While the main function of a TEN is to get your product in front of a concentrated audience, TEN is also a great place to meet other entrepreneurs who are producing complementary products and services to yours.
In many cases, a creative businessperson can take these potential competitors and merge ideas to make both of your companies more successful than they were before.

4. INCREASED EXPOSURE.
Small and mid-sized companies can often latch on to the energy of a large event and make their own presence feel bigger.
The media is already covering TEN. Customers and other companies are tweeting about it, and people are searching for news surrounding it.
This means that your own press coverage, tweets and blog posts will come up in searches at an increased rate.
People may pay attention to your product because it is part of the larger story, where otherwise they wouldn’t have noticed it at all.

Trade Expo Nigeria (TEN) is a project of Trade Nigeria with major aim on growing Nigeria Rural Economy And Turning The Population into a production Nation.
TEN showcases all Nigerian products and services attracting visitors from all sectors of economy within and outside the nation.

So what’s the deal with TEN anyway? Is it as great as it seems?The short answer is
yes --
If you’re still on the fence about whether TEN is the right opportunity for you, here are some surprising benefits of TEN, no matter your company size.

1. A PEEK AT THE COMPETITION.
While your focus is on your own product and the interactions and prospects at the show, being in close proximity to other companies marketing to the same crowd is an added bonus.


It gives you the opportunity to scope out what is new and interesting in the marketplace, so you can come up with a plan for counteracting it.

2. PRESS COVERAGE.
The same competition and new technology that you are able to observe draws another crowd of definite interest -- the press.
A large concentration of reporters writing specifically about your industry is a great opportunity for business owners to capitalize on.
If you are able to land a few interviews, or even mentions in a broader story, TEN becomes one of the cheapest ways to do PR and marketing.
Sending out a well-crafted press release, or even a softer “media alert” ahead of time, can help you make the most out of the media attention at a TEN.

3. POTENTIAL PARTNERSHIPS.
While the main function of a TEN is to get your product in front of a concentrated audience, TEN is also a great place to meet other entrepreneurs who are producing complementary products and services to yours.
In many cases, a creative businessperson can take these potential competitors and merge ideas to make both of your companies more successful than they were before.

4. INCREASED EXPOSURE.
Small and mid-sized companies can often latch on to the energy of a large event and make their own presence feel bigger.
The media is already covering TEN. Customers and other companies are tweeting about it, and people are searching for news surrounding it.
This means that your own press coverage, tweets and blog posts will come up in searches at an increased rate.
People may pay attention to your product because it is part of the larger story, where otherwise they wouldn’t have noticed it at all.

Trade Expo Nigeria is a powerful upcoming event powered by Trade Nigeria to promote trade, investment and economic exchange and cooperation.
TEN is will showcase Nigerian products and services from all sectors of the economy attracting visitors from all parts of the country and beyond.
TEN is very much around the corner and here is how best exhibitors should follow up TEN leads.

How Best To Follow Up Your Trade Expo Leads

The majority of leads (up to 68%) are not followed-up by company representatives
after an event. Unfortunately, a lack of organising for what comes next after trade expo often results in the loss of potential leads.

Trade Expo Nigeria (TEN) provides a more personalised form of marketing, allowing you to engage with new prospects, and form personal connections. Yet, without planning the follow-up to your event, you could be neglecting potential prospects, and therefore, wasting your hard-earned efforts.

Many businesses claim to contact new leads after an event, so perhaps the question is do they manage to do so efficiently? A lack of preparation for what comes after the event seems to be a common error and one we want to help iron out. To ensure you know how best to follow-up your TEN leads, we’ve put together some helpful tips…

1. Plan Ahead
Don’t wait till after your event to plan your follow-up procedure. By then it’s already too late!

Most leads gathered will be hot and need to be followed up within 3-4 days of the event, so you need to make your move sooner rather than later, which ideally means having a follow-up plan in place before TEN.

For those of you who are especially organised, you may want to think about setting up an automated email message after capturing new data, thanking them for visiting your stand, and explaining that a dedicated sales representative will be in touch within your set timescale.

2. Make the Right Impression
Making contact as soon as possible is crucial in transforming your prospects into paying customers. The longer it takes you to follow-up your leads, the most likely it’ll be that they get poached by a competitor, particularly when you consider that attendees will have signed up to numerous mailing lists during the event.

A fast response is also about providing your prospects with the right impression, teaching them of your proficiency and positively influencing them. All of which can be achieved by putting an effective follow-up plan in place. In order to do so, you’ll want to consider:

– Your clear objectives
– Your appropriate formats
– The content you plan to send
– The sequence of your post-event mailers

3. Tailor your Approach
Bear in mind that there’s no ‘one size fits all’ approach when it comes to effective contact. While a blanket email will undoubtedly save you time, no two companies are the same so the best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement.

Follow-up emails provide an ideal reminder to the prospect of details you provided at the event, just try not to overdo it by including reused or outdated content. Instead, ensure your email is intended to drive action with relevant white papers, case studies, infographics, demos or videos.

Consider tailoring your approach further by personalising each email with the name of the assigned sales representative for that prospect, and include their direct number and personal email at the end of the email.

4. Don’t Forget a ‘Call to Action’
Make sure your ‘call to action’ in each mailer is specific to its unique content, for example; ‘download our free white paper’, ‘request a demo’, or ‘watch our 3 minute video’. Any response (e.g. a white paper, download or demo request) will help to prioritise which leads merit being called first.

6. Interpret your Data
Once you’ve put your TEN marketing strategy in place, it’s crucial that you continually analyse its success and making adjustments where necessary. By interpreting your data in regards to the effectiveness of it, you can eliminate speculation in the future, and further develop the most beneficial means of reaching your prospects.

Business events are known to be important drivers of the national economy, contributing to
trade and investment outcomes, innovation, jobs creation and visitation.

The value of Trade Expo Nigeria (TEN) goes well beyond the industry sector of the event – for small and big business.
Trade Expo Nigeria is powered by Trade Nigeria in partnership with Federal Government to promote trade, investment, economic exchange and cooperation.

TEN play a pivotal role in Nigerian's economic prosperity, including boosting the visitor economy through domestic and international visitation (such as transport, hotels, retail and restaurants), facilitating small business growth by connecting buyers and sellers, knowledge sharing leading to innovation and business collaboration (both locally and globally) and providing a platform for international trade and investment.

Business events are known to be important drivers of the national economy, contributing to
trade and investment outcomes, innovation, jobs creation and visitation.

The value of Trade Expo Nigeria (TEN) goes well beyond the industry sector of the event – for small and big business.
Trade Expo Nigeria is powered by Trade Nigeria in partnership with Federal Government to promote trade, investment, economic exchange and cooperation.

TEN play a pivotal role in Nigerian's economic prosperity, including boosting the visitor economy through domestic and international visitation (such as transport, hotels, retail and restaurants), facilitating small business growth by connecting buyers and sellers, knowledge sharing leading to innovation and business collaboration (both locally and globally) and providing a platform for international trade and investment.

Business events are known to be important drivers of the national economy, contributing to
trade and investment outcomes, innovation, jobs creation and visitation.

The value of Trade Expo Nigeria (TEN) goes well beyond the industry sector of the event – for small and big business.
Trade Expo Nigeria is powered by Trade Nigeria in partnership with Federal Government to promote trade, investment, economic exchange and cooperation.

TEN play a pivotal role in Nigerian's economic prosperity, including boosting the visitor economy through domestic and international visitation (such as transport, hotels, retail and restaurants), facilitating small business growth by connecting buyers and sellers, knowledge sharing leading to innovation and business collaboration (both locally and globally) and providing a platform for international trade and investment.

TEN is the largest trade expo in Africa.
It is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment in the country.

Trade Expo Nigeria (TEN) have prove to be a brilliant way to promote individual business as well as collective trade.
Moreover, it play a pivotal role in helping businesses; meet with other players of the industry which fosters the process of learning.

TEN is an excellent way to promote a business and the products and services that it offers.
It is also a great way to network with other industry members and grow the customer base exponentially.
In addition, TEN have certain other aspects which are quite promising.
We’ve discussed the most significant of them here

Lasting Impressions:

One of the main objectives of TEN is to showcase, various business, goods, and services to attendees and other interested parties.
For an expo like TEN that is meticulously designed in a way that it is inherently attractive complete with eye-catching booths along with a bunch of other attractions such as giveaways and promotional items, it becomes fairly simple to leave a lasting impression on the potential customer for a long time to come.

Lead Generations:

This is one of the most imperative benefits of TEN, especially as it is organized at a large scale and is slated to have exhibits from over 200 exhibitors internationally and locally with a massive number of visitors.
Given that each visitor has a potential customer within him/her that is ready to be tapped, the potential for lead generation becomes immense. Simply asking for contact information or getting the business cards of the visitors can go a long way in getting fresh leads and converting them. All that a business would need to do, is getting in touch with the leads right after the exhibition.

Furthermore, TEN offer an unparalleled opportunity for face-to-face interactions with a wide array of potential customers, something that most advertising and marketing mediums fail to do. Given the immense potential that TEN offer various business to grow and prosper, its significance stands truly unmatched.

TEN is the largest trade exhibition in the Africa.It is
powered by Trade Nigeria in partnership with Federal
Government to promote trade and investment.

TEN is a B2B trade exhibition with major aim on growing aim on growing Nigeria Rural Economy and turning the population into a production nation

There are countless reasons why you should!
Attending TEN not only
can help you and your career, but also your company.

The benefits include opportunities to network, collaborate, gain knowledge, develop skills and prepare for the future.

Trade Expo Nigeria is the largest trade expo in the world. It is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment in the country.

TEN is just around the corner and here is why companies should participate in the exhibition.
Unlike other marketing activities, TEN offer a wide platform for brands to
showcase their products and services and communicate their key message. ...

Participating in TEN exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service

Trade Expo Nigeria is the largest trade expo in the world. It is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment in the country.

TEN is just around the corner and here is why companies should participate in the exhibition.
Unlike other marketing activities, TEN offer a wide platform for brands to
showcase their products and services and communicate their key message. ...

Participating in TEN exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service.

Trade Expo Nigeria is the largest trade expo in the world. It is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment in the country.

TEN is just around the corner and here is why companies should participate in the exhibition.
Unlike other marketing activities, TEN offer a wide platform for brands to
showcase their products and services and communicate their key message. ...

Participating in TEN exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service.

Trade Expo Nigeria (TEN), the largest trade exhibition in the country is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment.
TEN is around the the corner an here are its objectives and how exhibitors can achieve them.

Thorough brainstorming, research and understanding of your overall marketing strategy is key to clarifying and expressing the true purpose of your display.

Whether you have an existing booth or are working with a display house to build a new one it is crucial for your team to understand why you are exhibiting.

A quick review of TEN objectives will help you and your builder craft that perfect booth to accomplish your marketing goals.

TEN Objective #1: New Service or Product Launch
Consideration:

What visual approaches will you use?
Are you providing product demonstrations or video presentations?
Are the benefits and marked differences from competitors clearly outlined?
Will there be samples or free trials offered?
Will you have any special requirements like refrigeration, running water or a heavy-duty power supply?

TEN Objective #2: Lead/Prospect Generation
Consideration:

What is drawing new attendees into your booth?
Have you updated your graphics with eye catching images?
What is the “hook” to get people to step into the display? Are you using new technology to grab attention?
Did you send out pre-show invites providing attendees an incentive to visit your booth?

TEN Objective #3: Building Brand Awareness
Consideration:

Is your brand consistent throughout your entire marketing platform, from your web site to your promotional items to your display?
Will you send out a post-show mailer that further emphasizes your brand?
How are you creating a memorable brand experience?
What is the overall impression you want visitors to leave with?
Can you stand out from your next-door neighbors?

TEN Objective #4: Entering a New Market
Consideration:

What sets you apart from existing companies in this market?
Does your trade show exhibit clearly and easily explain who you are and what you do?
What pre-show research have you done on your competitors’ marketing initiatives?
Why are you the best?

TEN Objective #5: Retaining Current Customers
Consideration:

How do you thank your current customers when they stop by your booth?
Do you have high-level giveaways that show them they are appreciated?
Have you set up a hospitality event at the show to further encourage their business?

TEN Objective #6: Recruiting New Employees
Consideration:

Who is staffing your booth?
Are they excited and energized about the company?
Do they offer a wealth of information and experience?
Have you put yourself into a potential employees shoes and considered why they would want to join your organization?
Envisioning an attractive and attention-grabbing display is only a piece of the trade show success puzzle.

Trade Expo Nigeria (TEN), the largest trade exhibition in the country is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment.
TEN is around the the corner an here are its objectives and how exhibitors can achieve them.

Thorough brainstorming, research and understanding of your overall marketing strategy is key to clarifying and expressing the true purpose of your display.

Whether you have an existing booth or are working with a display house to build a new one it is crucial for your team to understand why you are exhibiting.

A quick review of TEN objectives will help you and your builder craft that perfect booth to accomplish your marketing goals.

TEN Objective #1: New Service or Product Launch
Consideration:

What visual approaches will you use?
Are you providing product demonstrations or video presentations?
Are the benefits and marked differences from competitors clearly outlined?
Will there be samples or free trials offered?
Will you have any special requirements like refrigeration, running water or a heavy-duty power supply?

TEN Objective #2: Lead/Prospect Generation
Consideration:

What is drawing new attendees into your booth?
Have you updated your graphics with eye catching images?
What is the “hook” to get people to step into the display? Are you using new technology to grab attention?
Did you send out pre-show invites providing attendees an incentive to visit your booth?

TEN Objective #3: Building Brand Awareness
Consideration:

Is your brand consistent throughout your entire marketing platform, from your web site to your promotional items to your display?
Will you send out a post-show mailer that further emphasizes your brand?
How are you creating a memorable brand experience?
What is the overall impression you want visitors to leave with?
Can you stand out from your next-door neighbors?

TEN Objective #4: Entering a New Market
Consideration:

What sets you apart from existing companies in this market?
Does your trade show exhibit clearly and easily explain who you are and what you do?
What pre-show research have you done on your competitors’ marketing initiatives?
Why are you the best?

TEN Objective #5: Retaining Current Customers
Consideration:

How do you thank your current customers when they stop by your booth?
Do you have high-level giveaways that show them they are appreciated?
Have you set up a hospitality event at the show to further encourage their business?

TEN Objective #6: Recruiting New Employees
Consideration:

Who is staffing your booth?
Are they excited and energized about the company?
Do they offer a wealth of information and experience?
Have you put yourself into a potential employees shoes and considered why they would want to join your organization?
Envisioning an attractive and attention-grabbing display is only a piece of the trade show success puzzle.

Trade Expo Nigeria is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment.
TEN is the largest trade expo in Africa.

TEN is just around the corner and here are some top tips for exhibition success.
1. Set Measurable Goals
Before TEN, you need to know exactly why you want to exhibit and what you want to achieve from it. Set a couple of specific and measurable targets to work towards, such as amount of potential contacts, leads or new partners, and make a plan of how you’ll achieve them.

2. Design Your Stand to Showcase Your Objectives
Your stand is the first thing people will see so it needs to stand out and attract people to you. The design of your stand needs to reflect your objectives, whilst also being smart, attractive and on brand. Make sure your message is short and targeted.

3. Attract People to Your Stand to Start the Conversation
One of the most effective ways to get people on your stand is to elicit curiosity. For example, try something a bit quirky, maybe a magician, something that will break the ice with passers by. This allows you to start a conversation and draw a crowd. A gimmick works really well to bring people to you, however it needs to be credible and related to your brand so that it is memorable and not tacky.

4. Advertise and Promote as Much as Possible
Let people know you are attending TEN and if you can invite people, do!
Your competition will! Nothing looks better than a full stand, so use social media, newsletters and your website to get the message out.

5. Always Ask Open Questions
The way to get people talking is to ask open questions that require more than a one word answer. Open questions encourage prospective clients to talk about their company, issues and needs, instead of asking ‘can I help you?’ and getting a resounding ‘no’ with a walk by.

6. Manipulate the Senses!
Exhibiting is the only medium which allows you to interact with potential customers using all the five senses and people are more likely to remember you if you do! If you can, use this to your advantage. People love interacting with things by touching, tasting or smelling (which is why exhibitions work so well!), so if you can, make your products or services come to life in an unforgettable way!

7. Know What to Do
80% of a stand’s success is you and your staff, so you need to look smart and fresh, make eye contact and smile at people as much as possible. Your aim is to speak to as many potential clients as possible, so keep conversations short and concise, whilst listening more than you talk. Make sure your phone is off, focus on visitors and if you listen to their needs, sell the benefits of your product or service rather than its features.
For example – this would be great for you because… Always remember to take down contact details and information about the visitor, and make sure there is always someone on the stand.

8. Know What Not to Do
It may seem like common sense but we are going to say it anyway. Don’t spend all your time talking on the phone, eating in full view, sitting behind a desk or having your back to people… oh and don’t make a mess or have cheap naff giveaways.

9. Record, Record, Record!
You will be seeing a lot of people when you exhibit so you will need to find an easy system of classifying the people you meet. The easiest way would be leads, potential leads and general contacts (who could refer you to leads). Tip: Write on the back of the cards your collect or have a recording sheet, you won’t remember what people were interested in after the event.

10. Follow Up
One of the most important steps of exhibiting is following up on the people you met there! If you don’t, then why did you waste all your time and money on the exhibition in the first place? A lot of the people you meet will be leads (as many people who attend have influence over the ‘buying’ decisions of the company), so make sure you follow up with these and at least six times with everyone else.

11. Review Your Success – how was it?
Was the exhibition worth it? Did you reach your goals? Or did you come out with other benefits such as other opportunities and referrals? The results might surprise you so make sure you sit down and reflect on the experience. You may even learn something new about your target audience that you could feed into your marketing strategy. There’s always room for improvement so would you go to another one? What would you do better next TEN?

On average, 75% of visitors to an exhibition are there to buy or plan to buy in the future – so make sure your impression is a memorable one! With these tips you should be easily on your way to exhibiting success!

How To Create an Irresistible Trade Show Stand At TEN

TEN is the largest trade expo in African, It is initiated by Trade Nigeria in partnership with Federal Government to promote trade and investment.

Having an ironclad sales strategy is half of trade show marketing success. The other half, and the part that’s responsible for attracting people to your trade show exhibit in the first place, is creating an alluring and irresistible trade show stand.

Your trade show stand doesn’t need to convince prospective customers to buy what you’re selling – that’s your sales team’s job. Instead, it needs to be a powerful and irresistible message that gets prospects to step into your stand and ask questions.

In this section, you’ll learn how to design and create an irresistible trade show stand that uses your business’s qualities and your sales team’s knowledge to bring in new business in mass.

Great trade show stands aren’t built overnight
If you leave the process of designing your trade show stand to the last minute, you’ll end up with a forgettable exhibition. Why? Because even a great trade show stand is worth very little when it isn’t designed as part of your overall marketing message.

Start planning your trade show stand as soon as you begin planning your exhibit as a whole. This way, you won’t end up with a rushed stand that looks unprofessional and discourages attendees from interacting with your sales staff.

1. Using colour to your advantage:
There’s a reason McDonald’s decorates its restaurants using red and yellow – they catch the eye and immediately draw your interest. While you might not want your display stand coloured red and yellow, you can use other bold colours to attract attention from attendees without compromising your brand.

Colours like deep red catch the eye and give your stand a sense of energy that other exhibitors might lack. Colours like orange stand out in a crowd of bland design and give your exhibit a look that indicates value. On the other hand, colours like pink or purple can be used to denote calmness and luxury, respectively.

Different colours have very different effects on the mind, and you can use certain colours to have an effect on your audience at a trade show.

Black makes your stand look traditional, authoritative, and exclusive

Purple makes your stand look luxurious, elegant, and expensive

Yellow makes your stand look urgent but is regarded as tacky

Red makes your stand look powerful, energetic, and striking

Blue makes your stand look calm, pure, and comfortable

Green makes your stand look natural, harmonious, and dependable

Pink makes your stand look sweet, comforting, and calming

Colour plays a major role in projecting the type of message that your business wants to send, and choosing a colour that strikes the right balance between helping you get noticed and supporting your brand is an important decision.

2. Put your exhibit in motion:
Digital displays can be a powerful tool for attracting attendees to your trade show stand. If you have a short marketing video that catches the eye of prospects, play it on one of your displays to attract people to your stand.

Just like there’s a trade-off between authority and attention in your choice of colour, overusing motion can hurt your trade show stand. Stick to simple videos that draw in passers-by, not overly complicated videos that try to close the sale on their own.

3. Use images to your advantage:
Images are an incredibly effective tool for reaching your target audience. The human brain processes images 60,000 times faster than text, giving you the power to send a detailed message in seconds that would take far longer to send using written copy.

Just like different colours have an impact on how your company is perceived, images have an effect on the way passers-by view your company. This means you can use images to filter out bad leads while intentionally attracting the type of prospects your company is looking for.

As an exhibitor, you can use images to selectively target a certain segment of the trade show’s attendees:

If your company sells a retirement planning service, use images of retirees enjoying their life to project the image your audience is seeking.
If your company offers banking services aimed at jet-setting executives, you can use images of people boarding or disembarking from airplanes.
If your company offers tutoring services for university students, you can use images of happy graduates to paint a picture of academic success.
People respond strongly to images that they can identify with, and with images that they view as inspirational. Showing the end result of your product or service is one of the best ways to create an emotional reaction that draws attendees to your exhibit.

4. Make your unique selling point (USP) obvious:
When you’re marketing to clients in a less competitive setting, your unique selling point isn’t so important. When you’re in a hugely competitive setting like TEN, however, differentiating your business from its competitors is essential.

Put the key features of your stand, for example products or marketing messages that emphasise your benefits, at the front and centre of your display. You only have a few seconds to make an impact – make them count using your unique selling points.

A key aspect of this is marketing benefits instead of features. Your display should put the benefits of your product or service in the most visible location, and list the features in brochures and other materials that prospects will leave with.

"...differentiating your business from its competitors is essential"

5. Combine direct marketing and branding
The best trade show stands effortlessly balance direct marketing and branding to close deals at the show and in the future. While the focus of your stand should be attracting visitors, increasing brand awareness is a great secondary focus.

Make sure your stand features your company name, your logo, and any branding material that you think might be relevant. The perfect exhibition stand strikes the perfect balance between branding, product showcase, and sales-driven direct marketing campaign.

6. Use useful free giveaways to your advantage
Most free giveaways don’t work. Some free giveaways, however, are incredibly good at helping prospects remember your business. Choose a giveaway that’s useful and memorable for attendees and you’ll enjoy some serious feedback and sales action.

The key to a great giveaway is making your free product something that your target audience has a genuine, immediate need for.

Pens fill a need. Your prospects will visit anywhere from ten to 100 stands during their time at a trade show. Give them a customised company pen and they’ll have something that stays in their pocket for the entire trade show and gives them an immediate reminder of your company whenever they make a note.

7. Attract your audience with interactivity
The more interactive your exhibition stand is, the more effective it will be in attracting your target audience. Things like product demonstrations – or better yet, products that prospects can test by themselves – are excellent ways to make your exhibit more interactive and attract prospective customers.

If your product has a unique feature that could impress your audience, have one of your staff members perform a live demonstration. The infomercial approach – a live demonstration that explains the product and sells it.

Quizzes, particularly quizzes about your company’s products or services, are a great way to add interactivity to your booth. Instead of running a normal competition for an iPad or notebook computer, put together a competition that requires entrants to learn something about your company.

Include some questions on your quiz form about your product and note that all of the answers can be found within your exhibit. This gives prospects an incentive to look around your stand and learn more about how your product can help them.

The best interactive booths draw prospects into the experience of your product or service. If you can show the value of your product using a demonstration or quiz, you’ll be in a far better position to convert visitors into customers.

Remember that successful interactive exhibits will draw crowds. Have brochures and other sales material ready to keep prospects occupied while they’re queuing up to try your product or watch a demonstration. Your brochures should address the questions customers frequently ask, priming them for your sales team

TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here are some key ways to attract customers to your exhibition stand during TEN.

1. Contact attendees
Ask TEN organizers for a full list of attendees who registered for the event. Make sure you contact attendees and create a buzz a couple of weeks before the exhibition starts. You can send them a personalized email asking to sign up for a one-to-one meeting or an invitation to meet you and your team at the show. Follow-up with a friendly email a couple of days before the show. Mention any giveaways, competitions and stand activities you will be hosting on your stand. This will create excitement and encourage visitors to stop by.

2. Remember your existing clients
Don’t assume that your existing clients will visit your stand. Their time is limited, so make sure they have a good reason to see you. One way of doing this is to offer valuable giveaways. It’s highly likely that their bags will be full of pens and key-rings that will probably land in a bin straight after TEN, so make sure you give them something worth keeping like portable charges or reusable coffee mugs. You can also offer discounts on your products or services. This will reinforce the existing relationship and will make your clients feel more valued. And don’t forget to spread the word by changing your email signature! Use the show logo and your stand number to gain some awareness among your existing contacts.

attract visitors to your exhibition stand - Firefly

3. Promote before TEN
Marketing your exhibition presence can make a big difference to the number of your visitors. Join in the online conversations using official event hashtags and keep an eye out for any posts and comments that you can reply to and engage with. If your stand will feature interactive games, product launches freebies, hot beverages or cold refreshments, make sure you tell everyone! Remember that your social feeds should be regularly updated before, during and AFTER the exhibition. You can also send e-newsletters, write blog posts and advertise on relevant websites and in magazines. A lot of attendees plan their day in advance and arrive with a fixed agenda. The more attendees see your promotional material before TEN, the more likely it is that they will look for your exhibition stand when they arrive at the venue.

4. Reward your staff
Successful booth staffing is really important and it can change your whole exhibiting experience. Your staff need to convey the right impression of your company and they have to be professional, friendly and confident to draw in visitors. Consider rewarding your staff for good performance. This will help your staff stay energetic and driven throughout the day. You can also run a friendly competitions for your staff, whoever registers the most leads gets a prize. This could be a voucher to a restaurant or a paid day off. Make your objectives clear and let your staff know how the company will benefit from the exhibition. Your staff will be much more motivated knowing the importance of TEN.

5. Provide a relaxing space
The buzz and chaos of events can be overwhelming for some visitors. Attendees are constantly bombarded with hundreds of marketing messages and sales pitches. You can attract visitors to your stand by providing a relaxing and welcoming environment. Keep your stand simple and easily accessible. Try to include comfortable seating areas. Attendees are more likely to stop by if your stand provides a space where they can a take a break from the show. Offering hot drinks, like coffee is also a great way to attract more visitors and gives opportunity to engage them in conversation.

6. Be visual
You should start planning for TEN at least 2 months before the show. Together with your team set realistic objectives, create a schedule and plan all activities. Choose an exhibition stand supplier that will design and build a beautiful and effective stand. Unique design, bold graphics and striking content are essential to making your stand as noticeable as possible and driving more traffic. Make sure your stand is visible from down the aisle and it communicates a clear, enticing message that captures people’s attention.

TEN, the African largest trade expo powered by Trade Nigeria in partnership with Government to promote trade and investment is just around the corner.

Here are some things you must do after exhibiting at TEN in order to actualize your goal(s).

Make sure you gather all your leads and have them organized in your database. Whether you collected emails via iPads, received business cards or through another format, this is critical. It is also important to label these contacts as “TEN Attendee” and the specific event they attended. That way, when you follow up, it’s easy to remember where the connection happened.

Email your leads within one week of the TEN.
Create and send a personalized email to prospects you met at the TEN. Make sure to include:
Questions that encourage them to respond.

A call to action – such as visiting your company’s site, taking part in a free demo or giving them free information through a blog or PDF download.
It doesn’t hurt to include a photo of you and your team looking energized at the TEN booth. This visual will help remind the recipient of who you and your company are!

Call the top leads.
While email is great, talking voice-to-voice is even better. Getting to know them on a more conversational level is only going to help grow that relationship and, therefor, your chance of doing business with them. It may be hard to call all the leads, so focus on the ones you had the strongest connection with and feel have potential to bring in the most business.

Ask for feedback.
Whether via email, phone, ask for feedback from the people met at your TEN. Ask questions relevant to your and their industry – such as:
How their experience at the TEN & your trade show booth was.
What any hurdles may be in this type of product or service – Why are they hesitant?
The most helpful thing your company could offer them.
Oh, and don’t be afraid to give an incentive. Perhaps they’ll be entered into a raffle for a big prize or gift card if they share feedback.

Referrals – Go Get Em!
Don’t be afraid to ask for referrals – in a non-aggressive manner, of course. At the end of your call or email, suggest something along the lines of, “Is there anyone else you know that could benefit from our product/services?” It’s a fast, easy way to expand your reach to not only the contacts from the trade show – but all of their clients!

Write a blog to address any questions posed by trade show attendees.
Was there a question(s) you got a lot at the TEN? This shows what your target demographic is seeking to know. Make sure to address this by writing a blog. You can even turn that into a LinkedIn article and a email newsletter to blast out.

Partner with industry experts to create content.
After the trade show, you can answer more questions or highlight hot topics at the event by bringing in an expert to do a guest blog on your website. Perhaps there was a speaker at the exhibition that would be willing to do a quick write up? If people already follow them, that’ll get the over to your website – and your offerings.

Measure. Measure. Measure.
Take time to go over the numbers. Ask questions, such as:
“How many leads did I generate total?”
“Did we reach out TEN goals?

TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here is how to prepare for TEN

1. Identify your objectives and set-up your budget. Determining why you want to exhibit is the first step to succeeding in at TEN
2. Make your choice and be prepared in advance. ...
3. Communication is key. ...
4. Be prepared to network and get noticed at the show. ...
5. Choose your staff and train them well.

TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here is one the powerful reasons to exhibit at TEN

1. Meet and connect with prospective customers
Have you ever tried to follow up on a sales lead, only to end up leaving one message after another in their voicemail inbox? Getting your voice heard is the most difficult part of outbound marketing, and when your business is one of many trying to gain a new client or customer, ignored messages and a lack of interest are the norm.

One of the greatest advantages of exhibiting at a TEN is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. On the phone, you’re just another voice – in person, you become someone that they know, recognise, and want to connect with.

Although some prospective customers will buy your product or service on the trade show floor, many won’t. Those that don’t commit to a deal in person, however, will become far more responsive to your sales efforts once they know you as a genuine individual instead of just another salesperson.

How To Create an Irresistible Trade Show Stand At TEN

TEN is the largest trade expo in African, It is initiated by Trade Nigeria in partnership with Federal Government to promote trade and investment.

Having an ironclad sales strategy is half of trade show marketing success. The other half, and the part that’s responsible for attracting people to your trade show exhibit in the first place, is creating an alluring and irresistible trade show stand.

Your trade show stand doesn’t need to convince prospective customers to buy what you’re selling – that’s your sales team’s job. Instead, it needs to be a powerful and irresistible message that gets prospects to step into your stand and ask questions.

In this section, you’ll learn how to design and create an irresistible trade show stand that uses your business’s qualities and your sales team’s knowledge to bring in new business in mass.

Great trade show stands aren’t built overnight
If you leave the process of designing your trade show stand to the last minute, you’ll end up with a forgettable exhibition. Why? Because even a great trade show stand is worth very little when it isn’t designed as part of your overall marketing message.

Start planning your trade show stand as soon as you begin planning your exhibit as a whole. This way, you won’t end up with a rushed stand that looks unprofessional and discourages attendees from interacting with your sales staff.

1. Using colour to your advantage:
There’s a reason McDonald’s decorates its restaurants using red and yellow – they catch the eye and immediately draw your interest. While you might not want your display stand coloured red and yellow, you can use other bold colours to attract attention from attendees without compromising your brand.

Colours like deep red catch the eye and give your stand a sense of energy that other exhibitors might lack. Colours like orange stand out in a crowd of bland design and give your exhibit a look that indicates value. On the other hand, colours like pink or purple can be used to denote calmness and luxury, respectively.

Different colours have very different effects on the mind, and you can use certain colours to have an effect on your audience at a trade show.

Black makes your stand look traditional, authoritative, and exclusive

Purple makes your stand look luxurious, elegant, and expensive

Yellow makes your stand look urgent but is regarded as tacky

Red makes your stand look powerful, energetic, and striking

Blue makes your stand look calm, pure, and comfortable

Green makes your stand look natural, harmonious, and dependable

Pink makes your stand look sweet, comforting, and calming

Colour plays a major role in projecting the type of message that your business wants to send, and choosing a colour that strikes the right balance between helping you get noticed and supporting your brand is an important decision.

2. Put your exhibit in motion:
Digital displays can be a powerful tool for attracting attendees to your trade show stand. If you have a short marketing video that catches the eye of prospects, play it on one of your displays to attract people to your stand.

Just like there’s a trade-off between authority and attention in your choice of colour, overusing motion can hurt your trade show stand. Stick to simple videos that draw in passers-by, not overly complicated videos that try to close the sale on their own.

3. Use images to your advantage:
Images are an incredibly effective tool for reaching your target audience. The human brain processes images 60,000 times faster than text, giving you the power to send a detailed message in seconds that would take far longer to send using written copy.

Just like different colours have an impact on how your company is perceived, images have an effect on the way passers-by view your company. This means you can use images to filter out bad leads while intentionally attracting the type of prospects your company is looking for.

As an exhibitor, you can use images to selectively target a certain segment of the trade show’s attendees:

If your company sells a retirement planning service, use images of retirees enjoying their life to project the image your audience is seeking.
If your company offers banking services aimed at jet-setting executives, you can use images of people boarding or disembarking from airplanes.
If your company offers tutoring services for university students, you can use images of happy graduates to paint a picture of academic success.
People respond strongly to images that they can identify with, and with images that they view as inspirational. Showing the end result of your product or service is one of the best ways to create an emotional reaction that draws attendees to your exhibit.

4. Make your unique selling point (USP) obvious:
When you’re marketing to clients in a less competitive setting, your unique selling point isn’t so important. When you’re in a hugely competitive setting like TEN, however, differentiating your business from its competitors is essential.

Put the key features of your stand, for example products or marketing messages that emphasise your benefits, at the front and centre of your display. You only have a few seconds to make an impact – make them count using your unique selling points.

A key aspect of this is marketing benefits instead of features. Your display should put the benefits of your product or service in the most visible location, and list the features in brochures and other materials that prospects will leave with.

"...differentiating your business from its competitors is essential"

5. Combine direct marketing and branding
The best trade show stands effortlessly balance direct marketing and branding to close deals at the show and in the future. While the focus of your stand should be attracting visitors, increasing brand awareness is a great secondary focus.

Make sure your stand features your company name, your logo, and any branding material that you think might be relevant. The perfect exhibition stand strikes the perfect balance between branding, product showcase, and sales-driven direct marketing campaign.

6. Use useful free giveaways to your advantage
Most free giveaways don’t work. Some free giveaways, however, are incredibly good at helping prospects remember your business. Choose a giveaway that’s useful and memorable for attendees and you’ll enjoy some serious feedback and sales action.

The key to a great giveaway is making your free product something that your target audience has a genuine, immediate need for.

Pens fill a need. Your prospects will visit anywhere from ten to 100 stands during their time at a trade show. Give them a customised company pen and they’ll have something that stays in their pocket for the entire trade show and gives them an immediate reminder of your company whenever they make a note.

7. Attract your audience with interactivity
The more interactive your exhibition stand is, the more effective it will be in attracting your target audience. Things like product demonstrations – or better yet, products that prospects can test by themselves – are excellent ways to make your exhibit more interactive and attract prospective customers.

If your product has a unique feature that could impress your audience, have one of your staff members perform a live demonstration. The infomercial approach – a live demonstration that explains the product and sells it.

Quizzes, particularly quizzes about your company’s products or services, are a great way to add interactivity to your booth. Instead of running a normal competition for an iPad or notebook computer, put together a competition that requires entrants to learn something about your company.

Include some questions on your quiz form about your product and note that all of the answers can be found within your exhibit. This gives prospects an incentive to look around your stand and learn more about how your product can help them.

The best interactive booths draw prospects into the experience of your product or service. If you can show the value of your product using a demonstration or quiz, you’ll be in a far better position to convert visitors into customers.

Remember that successful interactive exhibits will draw crowds. Have brochures and other sales material ready to keep prospects occupied while they’re queuing up to try your product or watch a demonstration. Your brochures should address the questions customers frequently ask, priming them for your sales team

TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here are some powerful reasons to exhibit at TEN

1. Meet and connect with prospective customers
Have you ever tried to follow up on a sales lead, only to end up leaving one message after another in their voicemail inbox? Getting your voice heard is the most difficult part of outbound marketing, and when your business is one of many trying to gain a new client or customer, ignored messages and a lack of interest are the norm.

One of the greatest advantages of exhibiting at a TEN is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. On the phone, you’re just another voice – in person, you become someone that they know, recognise, and want to connect with.

Although some prospective customers will buy your product or service on the trade show floor, many won’t. Those that don’t commit to a deal in person, however, will become far more responsive to your sales efforts once they know you as a genuine individual instead of just another salesperson.

2. Strengthen your bond with existing customers
Just like trade shows give you the opportunity to better connect with prospective customers, exhibiting at a TEN also allows you to meet existing customers face-to-face. While most of today’s business is conducted over the email inbox or phone, face-to-face meetings are undeniably a fantastic way to do business.

Have you ever had a customer double their monthly spending over email? While it’s rare for customers to commit to large deals over email or a phone call, TEN is a place for customers to approach you with their long term plans and big orders – orders that can be incredibly lucrative for you as an exhibitor.

3. Learn about new developments in your industry
When your business attends a major industry event, it puts itself at the centre of the action. TEN is a place for businesses to announce and display their latest innovations and developments – often developments that can have major effects on your industry as a whole.

"...keep your customers close and your competitors closer..."

In a competitive industry, would you rather be aware of your competitors or out of the loop? Exhibiting at TEN doesn’t just give you the opportunity to make new sales and connect with existing customers – it gives you the chance to look at cutting edge developments in your industry and the opportunities they create.

Because of this, it’s worth sending more than just sales staff to a TEN. Invite your technical staff to TEN and let them attend presentations that keep you up to date with new technologies, techniques, and industry trends.

4. Meet new companies that can help your business
you’ll have the chance to interact with both prospective customers and prospective vendors. This makes a TEN more than just an opportunity to expand your distribution, but a chance to expand your supply chain.

While your sales and marketing team focused on connecting with prospects to make new sales, your Purchasing Manager can connect with new vendors and contractors that can help your business grow. This makes TEN a two-sided opportunity for your business – one to expand its sales, and to expand its supply chain.

5. Strengthen (or establish) your brand
TEN is an environment where you have the same amount of access to prospective customers as your larger competitors do. This makes them a valuable opportunity not just for direct sales and marketing, but for strengthening your brand and positioning your business as a leader in its industry.

6. Learn what your competitors are doing right
In the world of business, it pays to keep your customers close and your competitors closer. Exhibiting at TEN allows you to observe what your competitors are doing right and apply their tactics to your own business.

Is there a particular competitor in your industry that seems to be growing at a rapid pace? While your sales team uses the trade show as an opportunity to meet existing customers and connect with prospective ones, spend a moment looking at the other exhibitors to see what they’re doing differently from you.

Great businesses are aware of their competitors, and TEN is one of the best opportunities to connect with competitors and understand their sales strategy, their pricing, and the reasons for their success.

7. Rapidly expand your database of sales leads
While skimming through the phone book might give you thousands of unqualified phone numbers, nothing gives you qualified leads quite like TEN. If you’re exhibiting at a show like TEN with tens of thousands of attendees, you can expect over 200 visitors per day at your exhibition booth.