According to Fabrizio Romano, Chelsea is considering a move for midfielder Romeo Lavia after completing the signing of Moises Caicedo.

opportunity to put forth a substantial offer, potentially in the region of £50 million, for Lavia.


The ongoing transfer saga surrounding Caicedo and negotiations with Brighton has created an air of anticipation within the Chelsea camp. The club is eager to find a resolution before embarking on their pre-season tour in the United States, which is just a week away. The impending departure adds urgency to Chelsea’s pursuit of their targets, including Lavia.


If the Caicedo deal reaches its conclusion, attention will quickly turn to Lavia, a player who has already garnered significant praise in the early stages of his career. Pep Guardiola, the esteemed manager of Manchester City, has described Lavia as “incredible,” further enhancing the midfielder’s appeal to potential suitors like Chelsea.


As the transfer window continues to unfold, Chelsea’s intentions and potential bids for Lavia generate excitement and curiosity among fans and pundits alike. The club’s unpredictable nature in the market and their pursuit of midfield reinforcements make for an intriguing scenario, leaving supporters eagerly awaiting further developments and hoping for a successful outcome in their pursuit of Lavia.

Source: https://sporterd.com/according-to-fabrizio-romano-chelsea-is-considering-a-move-for-midfielder-romeo-lavia-after-completing-the-signing-of-moises-caicedo/

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The transfer fee will surpass the £72 million record Arsenal paid for Nicolas Pepe in 2019. Rice, who has spent the last decade at West Ham United, captaining the club, will bring an end to his tenure with the Hammers, having made 245 appearances since his debut in 2017.

The signing of Rice adds to Arsenal’s ambitious summer spending, as they have already secured a £65 million deal for Kai Havertz and are actively working on a potential acquisition of Ajax’s Jurrien Timber.
Under the finalized agreement, Arsenal will pay £100 million over a period of two years, with Rice expected to complete his medical this week before signing a long-term contract. This transfer will not only break Arsenal’s club transfer record but will also be the highest fee ever paid between two British clubs, falling just below the British transfer record set by Chelsea in January of the same year when they signed Enzo Fernandez for £106.8 million.


Rice’s qualities and impact on the pitch have been evident, with a notable display during Arsenal’s match against West Ham in April. His anticipation, speed, and power were demonstrated through a well-timed interception that led to a crucial play resulting in a penalty for West Ham. These attributes have made Rice an appealing prospect for Arsenal and have influenced their decision to pursue him as their record signing.


In terms of the transfer fee, Jude Bellingham’s recent move from Borussia Dortmund to Real Madrid for £115 million made him the most expensive English player of all time. Rice’s transfer fee of £105 million places him as the second most expensive English player, surpassing Jack Grealish’s £100 million move to Manchester City in August 2021. This also marks only the third time an English club has paid over £100 million for a player.


Financially, Arsenal has demonstrated increased willingness to spend, which has been made possible by effectively managing their wage structure. The club’s lower wages, compared to Liverpool, Manchester United, and Manchester City, have provided them with the flexibility to invest in new players. Furthermore, Arsenal’s participation in the Champions League, premium prices, and potential prize money of at least £50 million have added to their spending capabilities during the current transfer window. This strategic shift represents a reward for Arsenal manager Mikel Arteta, who has led the team back into contention for Champions League qualification, resulting in enhanced revenue opportunities.


The impending transfer of Declan Rice to Arsenal is a clear indication of the club’s determination to bolster their squad and compete at the highest level. By securing an agreement on the payment structure of the substantial £105 million deal, Arsenal is making a resounding statement of intent in the transfer market.


Rice’s arrival at the Emirates Stadium brings a wealth of talent and experience. Having spent the past ten years at West Ham United, rising through the ranks from a youth-team player to the club captain, Rice has showcased his remarkable abilities on numerous occasions. With 245 appearances for the Hammers under his belt, he has proven himself as a consistent and influential presence on the field.


The significance of Rice’s transfer fee cannot be overstated. It will surpass the previous club record set by Arsenal in 2019 when they acquired Nicolas Pepe for £72 million. This substantial investment demonstrates the club’s determination to secure the services of a highly coveted player who possesses both skill and potential.


By successfully finalizing the deal, Arsenal has shown their willingness to invest in top-quality talent. This significant financial commitment is a testament to the ambition and vision of the club’s management and ownership. It also highlights Arsenal’s recognition of the importance of reinforcing the squad with exceptional players to compete at the highest level domestically and in European competitions.


Furthermore, Rice’s imminent move to Arsenal exemplifies the club’s strategic approach to building a formidable team. The acquisition of Kai Havertz for £65 million and ongoing negotiations for Ajax’s Jurrien Timber are further evidence of Arsenal’s intent to assemble a squad capable of challenging for titles and securing Champions League qualification.


The impact of Rice’s arrival on the pitch cannot be understated. His performances for West Ham have consistently demonstrated his exceptional qualities. With his anticipation, agility, and physical prowess, Rice possesses the attributes of a modern midfield powerhouse. His ability to read the game, break up opposition attacks, and distribute the ball with precision make him an invaluable asset to any team.


Beyond his technical abilities, Rice’s leadership qualities and character have been evident during his tenure at West Ham. His rise from a promising youth prospect to becoming the club captain showcases his maturity, determination, and professionalism. These qualities will undoubtedly enhance the overall team dynamics and contribute to the positive atmosphere within the Arsenal dressing room.


Moreover, Rice’s arrival at Arsenal represents a significant coup for manager Mikel Arteta. The Spaniard has been instrumental in rejuvenating the club and instilling a new sense of purpose and direction. His influence and persuasive abilities have played a crucial role in attracting top talents to the Emirates. Rice’s signing further reinforces Arteta’s vision for the team and his commitment to building a competitive and successful Arsenal side.


In conclusion, Arsenal’s pursuit and imminent acquisition of Declan Rice signifies their unwavering ambition and commitment to returning to the pinnacle of English and European football. With a record-breaking transfer fee, the addition of Rice to the squad not only elevates the team’s quality on the field but also sends a clear message to their rivals that Arsenal is once again a force to be reckoned with.

Source: https://sporterd.com/declan-rice-is-set-to-undergo-a-medical-with-arsenal-after-the-two-clubs-reached-an-agreement-on-the-payment-structure-of-a-105-million-deal/

Doing what I know how to do best

Targeting Strategies: How to Target Your Audience on Facebook Ads Effectively

Introduction:
One of the key advantages of advertising on Facebook is its robust targeting capabilities, allowing businesses to reach their desired audience with precision. However, without a well-defined targeting strategy, even the most compelling ad creative can fall flat. This article will explore effective targeting strategies that can help businesses maximize the impact and results of their Facebook Ads campaigns.

Define Your Target Audience:
Before diving into the world of Facebook Ads, it's crucial to have a clear understanding of your target audience. Consider demographics such as age, gender, location, language, and interests. Develop buyer personas to create a detailed profile of your ideal customer, enabling you to tailor your ads accordingly.

Leverage Custom Audiences:
Facebook provides the option to create custom audiences based on your existing customer database, website visitors, or engagement on your Facebook page. By leveraging this feature, you can target people who already have some familiarity with your brand, increasing the chances of conversion and engagement.

Lookalike Audiences:
Once you have established a custom audience, you can expand your reach by creating lookalike audiences. Facebook's algorithm analyzes your existing audience and identifies users with similar characteristics, behaviours, and interests. This enables you to tap into a new pool of potential customers more likely to be interested in your products or services.

Detailed Interest Targeting:
Facebook provides an extensive range of interest-targeting options that allow you to reach individuals who have expressed interest in specific topics, hobbies, or activities. Take advantage of this feature by selecting relevant interests that align with your business niche and target market.

Behaviour-based Targeting:
Beyond demographic and interest targeting, Facebook also offers behaviour-based targeting options. This includes targeting users based on their online behaviours, purchase history, device usage, and more. By utilizing behaviour-based targeting, you can reach individuals who are more likely to engage with your ads and convert them into customers.

Utilize Facebook Pixel:
Installing Facebook Pixel on your website enables you to track user behaviour, measure conversions, and optimize your ads for specific actions, such as purchases or form submissions. This data can be used to create custom audiences and retarget users who have shown interest in your offerings, increasing the likelihood of conversions.

Geo-targeting:
For businesses with a local or regional focus, geo-targeting is a powerful tool. Facebook allows you to target specific geographic areas, such as cities, states, or countries. This ensures that your ads are seen by individuals who are within your target market's physical proximity, increasing the relevance and effectiveness of your campaigns.

Exclude Irrelevant Audiences:
To further refine your targeting, consider excluding audiences that are unlikely to be interested in your products or services. For example, if you offer high-end luxury items, excluding lower income brackets can help you focus your budget on individuals more likely to make a purchase.

Continuous Testing and Optimization:
Targeting strategies are not set in stone, and what works for one campaign may not work for another. It's important to continuously test different targeting options, monitor their performance, and optimize your campaigns based on the insights gained. Facebook Ads Manager provides comprehensive analytics and metrics to help you evaluate the effectiveness of your targeting efforts.

Conclusion:
Effective targeting is the cornerstone of successful Facebook advertising campaigns. By defining your target audience, leveraging custom and lookalike audiences, utilizing detailed interest and behaviour-based targeting, and continuously testing and optimizing your campaigns, you can significantly enhance your ad performance and maximize your return on investment. Keep experimenting, analyzing data, and refining your targeting strategies to ensure that your Facebook Ads reach the right people at the right time, resulting in increased engagement, conversions, and business growth.

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Offer: Lead generation for a health coaching offer with an upsell at the thank you page.

Same offer and funnel that worked in 2019 we brought it back in 2023 and it is still working.

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Source: https://www.facebook.com/100062748128001/posts/pfbid0FHhXuBMJ2aaD542M3kAVaUX7DWMLdEgAEAsbLjeVTfsZzp7LvgALsdkGEDLzhPhZl/?mibextid=Nif5oz

Anambra State Government Partners EEDC On Steady Power Supply

By Ejike Abana

Government of Anambra State has entered into partnership with Enugu State Electricity Company, EEDC for the development of mechanisms to ensure steady power supply across the state.

An MOU signing ceremony between both parties was performed at the EXCO Chambers, Government House, Awka.

While Governor Chukwuma Soludo and the Commissioner for Public Utilities, Engr. Julius Emeka signed on behalf of the state government, the Chief Executive Officer of EEDC, Sir Emeka Offor signed on behalf of his organisation.

The MOU entails that Anambra State government will undertake and lead the development of a comprehensive, integrated energy resource plan for the state that provides vital input on fuel sources, current and projected load/demand and potential locations for load-serving entities within the state, among other roles.

The EEDC will procure all regulatory approvals for enabling private sector investors and other stakeholders to participate in the development of the electricity supply chain in Anambra State, among others.

Speaking on the partnership, Governor Soludo expressed optimism that the partnership will translate into positive changes in the lives of ndị Anambra, saying that it is healthy in the journey to a prosperous smart megacity.

The Governor hinted that he had always underscored the importance of power in development and pointed out that the MOU signing is a consummation of a long standing relationship with EEDC.

Governor Soludo who expressed great commitment to the project, called on ndị Igbo, especially the wealthy, to bring at least, twenty five percent of their non-land asset home and contribute at least five percent of tax.

He said that his administration is pressing to transit Anambra from a largely informal commercial atmosphere to an industrial economy and added that the vision is not feasible without adequate power.

Professor Soludo, therefore, urged all parties to work expeditiously to achieve the goal.

Sir Offor described the day as crucial for him as an indegene of the state and commended the zeal and co-orperation of the Governor and his administration.

He expressed optimism that with the commencement of the implementation of the project within the next eighteen months, major cities in Anambra will begin to get atleast, 18 hours of power supply.

Speaking earlier, the Chairman, Anambra State Power Committee, Engr. Chike Okonkwo said that the partnership is in line with the visionary policy initiated before the Governor's inauguration and stressed the state government's readiness to implement the roadmap which has been approved by the state executive council.

Deputy Speaker, Anambra State House of Assembly, Dr. Paschal Agbodike, Secretary to the State Government, Professor Solo Chukwulobelu, Chief of Staff to the Governor, Mr. Ernest Ezeajughi, members of the state power committee, Senator Ken Nnamani, Dr. ABC Orjiakor, Dr. Lester Enweronu, EEDC Directors, Manufacturers Association of Nigeria led by the Chairperson, Lady Ada Chukwudozie, among others, attended the function.

For details of the event and other government activities, join the programme "Anambra Government House Diary" with Ejike Abana (ABS Government House Correspondent), On ABS 88.5fm, Mondays-Fridays, 6:05 and 5:30pm Daily.

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I have this new client who we negotiated on how I will run ad for her affiliate marketing offers.

She paid and I get to work.
I installed pixel and set up the standard conversion events.

I demanded for a creative and copy which she sent both so I went to work by setting up the ad.

The ad was approved and I turned it off till 12 am before turning it on.

By 12 am I turn on the ad and went to sleep only to wake up by 7 am and saw only one lead.

So I had to add interests to the campaign and the result was worst than zero targeting.

I knew we have to change the creative which I demanded that she personally record the video which she did and sent to me.

I set up a new ad and still no lead after a few hours so when I checked the ad matrices it was good on the ad dashboard but nothing is happening.

I knew the problem will be from the landing page so I took my time to evaluate the landing page only to discover what the problem was.

I pointed out the problems to her and possible solutions and corrections.

Which was implemented and now the leads have started pouring in.

The moral lesson of this case study is the ability to troubleshoot, identify your problem and possible solutions to it.

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