Learning how to improve your site's SEO can significantly improve your business' prominence in online search results.

Good SEO and High visibility are necessary for achieving a successful business online.

As a general rule of thumb, websites that appear higher up in the results will get more traffic to their pages, and so potentially drive more business deal and partnership to themselves.

Your goal is to get your to the first page of the search engine and ideally to position one, but whether that is feasible mainly depends on the market that you are operating in.

If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend.

However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles which am about to share with you via How Website Optimisation can grow your business

A business/ brand must identify and understand its target audience if their marketing campaign is to be successful.

It allows the businesses/brands to craft their products or services to the wants and needs of customers, to maximise sales and therefore revenue.

A successful marketing campaign connects with consumers on a personal level, which will help the business to develop long-term relationships with customers.

Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined.

In my experience, it's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business.

Attracting customers is critical to the success of your business. Learn how to identify your target audience by creating a client profile and more.

Is Your Business/Brand Website Failing to Convert?

Do you have a responsive website that doesn’t generate any leads or that generates a lot of visitors but doesn’t qualify any to the point of sales readiness?

Most websites fail to create digital engagement that creates the opportunity to build trust that leads to a sale.

Conversion strategy is all about taking a great website with solid brand values and transforming it into a lead generating machine.

The three elements of a successful conversion strategy are:
Attract
Engage
Build trust

Lead conversion strategy is a process, if the process is correctly set up, it can be measured and improved…which means more high-quality leads will be delivered to your sales team.

Are you interested in Lead conversion strategy to grow your business, access the link HERE

The number-one challenge faced by brand/business owners is the lack of traffic.

Obviously, if your website isn't getting any traffic, you're not generating any sales. And what's worse is that without traffic, you can't test the key components of your sales process.

And if you roll out a large traffic campaign before you've tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners website visitors.

Do you want quality traffic to your website?

The answer is yes; then you can get site visitors to do what I want on your website.

Increasing your conversion rates is crucial. Having a good conversion rate is the foundation of high sales volume.

Customer acquisition and conversion are equally important for every business or brand, even though each has a different focus.

Acquisition strategies are broad action plans that concentrate on getting new customers to your business (product or services).

For example, your acquisition strategy might focus on creating awareness, distinguishing the business from its competitors and encouraging potential customers to shop your website.

Conversion action plans concentrate on turning “visitors” into paying customers.

Are you interested in growing your business through conversion and customer acquisition?

Then click here to access tips on how conversion and acquisition can grow your business online

It is a natural phenomenon for man to ‘want to be heard’, ‘make my opinion count” or pass the message across just as it is in his heart and give obvious reasons why one should buy his idea.

At some point, it was a do or die affair i.e. using the dictatorial approach but in recent times words have come to be the way forward not just mere words but the ability to induce, entice, or cajole in a democratic setting.

And till date this way forward is PERSUASION. But interestingly, not all is gifted or skilled with this persuasive ability. In this article, the easiest ways to have a good persuasive write-up after some research and experience is what I’ll share.

What We Were Taught

“Discuss the themes in the Native Son by Richard Wright” was a question posed to us by one of my lecturers back in the university and in attempting to answer his question, you must start by listing the themes in the novel, but then for another lecturer; “Frailty thy Name is Woman, discuss”, you dare not beat around the bush.

He expects you to go straight to the nitty-gritty of the ‘gist’ but that is not to be the case in Persuasive Email Marketing Content. Who knows, that could have been the reason for little or no feedback at all. But for persuasion, you require a different structure.

The 4 Ps of Persuasion

In my years of experience, I discovered Persuasive writing is structured more like a joke in the sense that it builds to a climax and then evokes a response. This doesn’t give greater importance to either the beginning or the end of a write-up as capturing the reader’s attention is of utmost importance to get a response.

Promise
As writers, we are often saddled with the responsibility of getting our readers into the ‘right mood’. For example; excitement, curiosity, motivation, happy, angry, sad, fearful, and the list is endless. That being good for poetry, for persuasive writing, it’s usually a waste of time.

To get the attention of the reader, you need to know what the reader wants and promise it to them. But then, how do you know what readers want?

This comes down to knowing your target audience. With this, you have to be very clear about the kind of reader you’re trying to reach and research your market to find out what interests them.

Then make your promise. A particular write-up cannot suit everybody. Aesop, in Aesop Fables said “in trying to please all, he had pleased none”. This goes to show that men have varying needs at different times. But then, when you make these promises endeavour they are promises you can fulfil.

Access how to use email marketing to build your business in Nigeria via https:///blvvtk