Good morning all. Recently, I had a proposal by a friend to do the PR and Social Media Management for his company. He has so much faith in me that I do not want to let him down. So, am baring it to interested nairalanders that I know little about it. I have been researching but it would not be complete without learning from those with experience. So, please, help a sister and contribute. Thanks in anticipation.

Please people, dont just read and pass. Drop your contributions too.

i hope this helps!...find out the needs of his business,develop a plan with clear key performance indicators,showing which social media channels you intend to use(facebook,twitter,ad-campaigns etc).oh i almost forgot SEO(search engine optimization)

Above all your story-telling skills and your ability to engage your target audience will go a long way to help

if your friend needs a website and professional SEO,you could buzz us,as we have an office in enugu

http://www.webservenigeria.com

Thanks alot for your contribution. Coincidentally, am in Enugu and if I need your assistance, I would buzz you. Am having my first meeting this evening. Am still nervous, but I would be okay.

dont fall my hands oh!....lol....goodluck

Richiy: Thanks alot for your contribution. Coincidentally, am in Enugu and if I need your assistance, I would buzz you. Am having my first meeting this evening. Am still nervous, but I would be okay.

hello dear, how did it go? I trust you to handle yourself sha

Social Media Management is so wide and very technical. I hope you can handle it when the pressure starts setting in. First, you need a logo for the company, totally seperate the business from the owner's identity. You need to identify your pool of audience in order to direct your effort to the right channel. As of now, facebook and twitter still take the lead as per medium. But don't over look google+ too. It depends on the type of business. Is it service oriented or product oriented? That would enable you to drw a plan. Obviously, his budget too would go a long way to determine what he gets. Then the strategy to use. You either start by renting a downline for him or what you call JV or you start building his own downline. Depending on what he wants, you can do direct sales or what we call wetting the appetite before sales. You can also do promotions and campaigns directing them from the emails and text messages to register on his facebook page to earn promotional vouchers and numbers.