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Nairaland Forum / Nairaland / General / Business / Terror Group Forces Isis Mobile Wallet To Changing Name (650 Views)
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Terror Group Forces Isis Mobile Wallet To Changing Name by scubed(m): 9:51am On Sep 04, 2014 |
Isis announced that it would change its name, to separate itself from any potential association with the barbaric Islamic militant group of the same name that has been involved in a lot of gruesomely detailed deaths of U.S. and other citizens. For those who are not familiar with Isis, it is a joint venture between AT&T, T-Mobile and Verizon in the mobile payment space, announced on November 16, 2010. The system is based on near field communication (NFC) and allows users to pay by tapping their mobile device to a payment terminal “However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence,” Michael Abbott, the CEO of Isis, says in a note explaining the change, adding that this is only a changing of the name, nothing more. If you Google “Isis,” you will encounter a deluge of articles about the Islamic State of Iraq and Syria, a radical organization most recently in the news for gruesome executions of U.S. journalists. One thing you won’t find: Isis, the mobile wallet company. Terror Group Forces Isis Mobile Wallet To Changing NameWhile the current mobile wallet will continue to function as usual, over the next few weeks the company will roll out the updated Softcard app. The website will change from paywithisis.com to gosoftcard.com, and future advertising and marketing will use the Softcard name. “Your current Isis Wallet will continue to work as it always has,” he writes. “In the next few weeks, we will launch the updated Softcard app. At that point, you can update your app as you normally would and see that your Isis Wallet has become Softcard,” Michael Abbott writes. He adds that “because we’ve chosen to move swiftly, small traces of Isis will be visible for a short time”. Hopefuu;y for Softcard, the new name will help the company better face increasing mobile wallet competition. Gigaom reports that Apple is expected to announce its mobile wallet offer for the new iPhone next week, and today a consortium of top U.S retailers including Walmart, Target and CVS announced that its payment system should launch in 2015.
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Re: Terror Group Forces Isis Mobile Wallet To Changing Name by PerfectFortune: 10:31am On Sep 04, 2014 |
Smart move |
Re: Terror Group Forces Isis Mobile Wallet To Changing Name by instaforexngr(m): 3:26pm On Sep 04, 2014 |
foreward thinking company not wanting to associate with anything evil |
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