As a business person, your business card should be your number source of leads. The business card tells prospective customers/ clients you are a professional who takes business seriously. Nothing beats a business card for a quick, effective promotion.

The business card must feature your legal name and that of your business, contact address, daytime telephone number, email, web site and a description of your business, preferably, at the back of the card.Business cards are increasingly getting sophisticated in quality, design and technology.

Recently, I read of a business card with built-in microchip, which can be accessed on the computer to get more details about the business.However, it baffles me when I receive business cards from "great" business people, then after a while can’t remember the kind of business they do.

Having a description of your products/services on your card saves you the time of having a prospect to find you from his pack of business cards, or be thrown into the waste paper basket.Now that it’s time to make one for your business or NGO, make it worth-keeping. The following tips will help you. Read on…
1. Hire a creative graphics designer.
2. Request for samples of business cards.
3. Go for quality instead of quantity.
4. Make sure your card contains only relevant information.
5. Re-read and edit the information for errors and omissions.
6.Check phone number and other contact details for accuracy.
7.Avoid ambiguity, especially when describing your products/services.
8.Multi-coloured cards can be horrible if colours are not well chosen.

These days, a whole lot of impression comes from the quality of the business card you hand over to someone. Once prospective clients are convinced that your business card is of high quality, they are likely to believe you will give them unmatched products/ services.

Lastly, don’t forget to take your business card everywhere you go – seminars, schools, churches, offices, homes, parks, meetings – everywhere!

Are you a graphics designer? Do you design business cards? Are you involved in business branding? Please, introduce yourself and tell us why you are unique.

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