Initiate & lead media projects resulting in cost efficiencies & effectiveness to achieve set Media Productivity targets across portfolio
Work with Brand teams and Franchise teams to execute media strategies from planning-buying-monitoring
Develop, review and ensure that Media Processes are in line with global best practice
Identify and deploy unconventional media opportunities and big bets that rapidly grow brand equity
Develop value based relationships within the media opportunities and big bets that rapidly grow brand equity
Develop value based relationships within the media industry- Media Houses, Monitoring Agency and Government regulatory bodies (LAASA) etc
Media/Digital Agency management – Goal/Objective setting and periodic Agency evaluation.


Qualifications



Bachelors or equivalent