Gone are the days of relying on costly and time consuming traditional marketing methods such as print advertising and direct mail. The digital age is here and with it comes exciting new ways of communicating online.
This is not to say that all traditional marketing has been superseded by digital. Every business is different. For some, the ideal marketing mix may include TV campaigns, radio spots or print advertising. For others, a blend of both digital and traditional could work better. The important thing is to take all avenues into consideration when planning your strategy.
The changing world of technology and the evolving face of social media is having a significant impact on how consumers behave and how businesses interact with them. Digital marketing methods can offer businesses a way to move with these online trends and communicate with their target audience in the most effective ways possible.

The Benefits of digital marketing for SME businesses

Digital marketing relies on strategies that work well across the internet and mobile devices. For businesses with big plans and small budgets, this type of marketing has many benefits. Here are just a few reasons why you and your business should harness the power of digital marketing:

1. It’s more cost-effective

Most traditional forms of marketing such as print, radio and television advertising can be expensive and it can be difficult to measure return on investment (ROI). The reason for this is because traditional marketing usually works in the form of one-way communication, making it difficult to measure the effectiveness of your campaign and how you are influencing buyers’ behaviour. With digital marketing there are many other ways businesses can use assets such as email, social media, and banner ads. These methods offer ways to open up engaging conversation with customers and you can accurately track the results by measuring clicks, email responses and general interaction with your digital marketing. This tracking means that you are able to measure Cost Per Click (CPC) – how much it costs you every time someone interacts with your advertising – which in turn means you can measure your campaign effectiveness more easily.

2. Realtime results

Digital marketing enables you to implement a campaign almost instantaneously. You don’t have to wait for weeks to see it come to life. This is great for businesses that rely on being reactive to the latest big news and market trends. The added bonus is that you can monitor your campaign results whilst they are running so if they’re not performing as well as you’d hoped, you can try a new tactic or drop it all together.

3. You can build more engaging relationships

There is so much more potential to reach larger and more targeted audiences using digital marketing. With this comes the opportunity to engage with the right audience in more meaningful ways. You can respond quickly to queries, join in conversations, outreach to potential customers and take on board any feedback straight away.

4. It’s easy to measure results

You can see the results of your marketing campaigns almost immediately. This will help you to measure things like how well your posts or promotions are performing: if your subscribers or website visitors have increased since the start of a campaign and what content is driving them to your site. From this you can analyse what is and isn’t working at the touch of a button.
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