Like many small business owners, you may believe your business cannot benefit
from having a website or that a website is not within your budget. Or maybe
you think because you don’t use a computer, neither do your potential customers.
These are misconceptions. These 8 reasons show why your company NEEDS a
professional website, no matter what size your business.

1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or
services they need. Your small business will gain credibility by having a website.
Without one, potential customers will go to your competitors that do. If you
already have a website but it is "home-made", having it professionally
redesigned will provide your business with a professional image which will
inspire even greater confidence. For home-based businesses, this is particularly
beneficial since you do not have a store front to promote your products or
services.

2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can't afford a professional
website, but you can't afford NOT to. Although the cost of designing a website
varies, once it's up and running, a website for a small business generally costs
under $100 a month and, in some cases, as little as $20. Compared with the
cost of a newspaper ad, when you consider the potential market you can reach
with a website, it is a very cost effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or catalogue. It is much
easier and quicker to update information about your products and services on
your website than in print material, making it an effective way of letting your
customers know about the arrival of new products, upcoming events, special
promotions, or any new services you now offer. Unlike print ads which quickly
become outdated, your website can provide current information and news.

4. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365
providing them with the convenience of reviewing your products and services
when your store or office is closed. With today’s busy lifestyles, this is a great
selling point when making a purchase decision.
5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide products or services, your website will provide an
alternative location to sell them. As a retailer, a website (eCommerce) is a great
place to sell your products to a wider market; even services can be made
available globally. Don't think you'll be able to sell your products or services
online? Don't forget, even cars and houses sell online!
6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to
showcase your work. By including a portfolio or image gallery, as well as
testimonials about your work, you can demonstrate what makes your business
unique.
7. A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone,
face-to-face, in a brochure, or in emails. With an online catalogue you can
provide lots of information about your products and services. Once your website
is up and running, it is available to your customers indefinitely, saving you time.
And what is time? Time is money!
8. IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would like to share tips on
how to recycle, or perhaps you’re an accountant and want to give your clients
advice on how to simplify their bookkeeping practices. By including a FAQ page,
adding articles or uploading newsletters to answer all your customers' questions
you can keep them up-to-date. What better way to provide them with value
added service than by sharing information on your website.

Need a website designer for your new website or
redesign project? see my signature or call me on 07063099645

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