The Chief Executive Officer, NECCI Limited, a
public relations firm, Mrs. Nkechi Ali-Balogun, has
frowned at President Muhammadu Buhari’s
refusal to shake hands with his female ministers
after their swearing-in.
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She said: “It is unethical in public relations
because it portrayed the female ministers as
inferior in eyes of the general public.
“If Hillary Clinton (US presidential hopeful and
former Secretary of State) is to visit Nigeria
today, will our President refuse to shake hands
with her in the name of religion?
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“ If you are working for the President, you must
be able to advise him in such a way that he will
know that your advice is due to the office you
holding which you must do with boldness in such
a way that the President will earn the respect of
the public.
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“An expert in public relations should have told
him that it is unethical even before the
congratulatory hand shake which he gave to the
male ministers. A public relations person must
not be scared to tell him what will boost the
President image and acceptability to the public”.