So a lot of people fall into this delima of choosing a business name, Should it include their personal name or not, what would it say about them"
So here are some Advantages and disadvantages of either using ur personal name as a business name or different brand name"
.

This post is quite lengthy so I would split into two parts"

.
Part 1
"USING YOUR NAME AS A BUSINESS NAME"
One option that a lot of Business starters take is to use their own name
as the business name. There are clear
benefits to this approach. Some of
which include
:

PROs
Using your own name allows you to
appear affordable
Many people choose to hire someone over firm because
they know they can get a better price
most of the time. If you want to make
sure your potential clients don’t get
any mixed messaging, just stick with
your own name.

.
Using your own name makes your
company transparent and personal
People hate interacting with huge
corporations. There’s nothing more
annoying than never being able to get
a hold of the person you need to when
you need to. Using your own name as a
business name is a great way to say,
“I’m always going to be available for
whatever needs you have.”

.
Using your own name can be
memorable
You won’t ever find a client saying
“Hey, maybe we should hire whats-his-
name from John Smith Design.” If
people can remember your business
name, they can remember your name
and vice-versa.

...

CONs
Using your own name can make
you seem inexperienced
Unfortunately, some people associate
the small feel using your name can
create with inability to perform. The
truth of the matter is, anyone can work
from home and start a business call
“Jane Smith’s Company”, for all
they know, you’ve only started
for a few weeks and they are your first
real client.

.
Using your own name can make it
TOO personal
Using a business name for your
company can create an
imaginary barrier between you and
your clients. This barrier can prove
useful at 2 am when they are pacing in
their home office trying to decide
whether they should call you about a
typo on their web site or not. Maybe
you don’t want to seem that
approachable to your clients.

.
Using your own name can create
confusion in the future
If you plan to grow your business to
include other employees, using your
own name could get confusing. Not to
say it hasn’t been done effectively
before (take Ogilvy, Sam’s Club,
Smith’s, or Johnson & Johnson to name
a few).
. ..
Next
The second part2 which will deal with creating a biz name*

https://www.nairaland.com/2855468/own-name-vs-creating-business

Quite helpful

Interesting, nice write up. remaining part pls?

so . keep it up. 58ED76C7 wana ask more on it

so . keep it up. 58ED76C7 wana ask more on it