As promised the Part2 of the Topic . ..


"CREATING A BUSINESS NAME"
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PROs
Using a business name enables
you to charge more.
.A business name makes you sound
more experienced and more dedicated
to the design work you do. Because of
that, it’s possible clients are willing to
pay higher rates than if you give off a
one-man show aura.
.

Using a business name can make
you more marketable.
.It’s a lot easier to separate your
personal life (especially online) from
your professional life when you have a
unique business name. After all, you
probably don’t want your future clients
to have access to your latest family
vacation photos when are looking for
information about your business.
.

Using a business name can make
you seem experienced.
.Using a business name makes you
seem well-established and experienced
(only if you choose a good name) so people could be more likely to
hire and trust you.
.

Using a business name allows for
growth.
.If you plan to hire employees one day,
choosing a name that can grow along
with your business is the right solution
for you.
. ..


CONs
Using a business can make it
impersonal.
.Just like using your personal name as a
business name can make your
client relationship too
personal, using a business name can
make it too impersonal. Most people
want to know they have someone (a
real person) they can rely on to answer
their questions and resolve their
concerns. If you decide to choose a
unique business name, make sure your
marketing materials boast available and
personal attention.
.

Using a business name could make
you appear more expensive.
.If potential clients feel like they are
going to have to pay for work time
plus expensive overhead costs your
fancy-pants business incurs, they are
going to be less likely to hire you.
.

Using a business can be less
memorable.
.In addition to remembering your name, your
clients will have to remember the name
of your company whenever they
receive invoices from you, write you a
check, or recommend you to other
potential clients. It could be worth it to
have them remember just one name:
yours.


Do you use your own
name to market your business
or have you come up with a business
name?
How has it helped your business?
Share?


Hope the post was Helpful?

.

Interesting.