Hello Webmasters! Today we are going to share ideas as one, before i continue i want to ask this simple question.

Why is it that in Nigeria if you know something, you wouldn't allow another person to know, or share your idea without another?

I guess is every body including you that is reading this post, yes.

THE SHARE IDEA ON THE SECRET OF RANKING..



Featured snippets will actually send more traffic to your site, not less

As you likely already know, featured snippets are Google’s attempt to feature direct answers to questions, right within the search results.

If Google determines that your page provides the best answer to a particular question, they’ll show a summary of your answer, along with your URL and page title.

Unfortunately, some website owners and marketers are hesitant to optimize for featured snippets. They believe that by having their content show up in a featured snippet, they’re sacrificing traffic (since users will get what they need without ever clicking through).

However, according to research by Stone Temple Consulting, getting featured snippets for your content actually seems to increase site traffic – perhaps by as much as 20 to 30 percent plus.



When optimizing for featured snippets, try to focus on more complex questions, if possible. If your snippet provides a one or two-word answer to a very simple question, users will be less likely to click-through to your site, negating any benefit you might otherwise have had.
Including related topics and words in your content will boost your rankings

Well, we know there are a number of factors that can increase the chances of your content ranking. According to my friends at Searchmetrics’ 2015 Ranking Factors study, some of the areas that correlate with high rankings include:


* Using[ your keyword(s) in your description and text body

* Using the appropriate reading level for your audience

* Using your keywords(s) in your internal and external links


None of these will come as a surprise to you. However, Searchmetrics made another interesting discovery you may not know about: they found that top-ranking pages contained a 53 percent proportion of relevant terms.

“Relevant terms” are simply words and phrases that are closely related to your primary keyword or topic. For instance, if I were writing an article about how to cook a turkey, I might also write about Thanksgiving, side-dishes or how to host a family event.

Instead of just focusing on your primary keyword, make sure you use your usual keyword tools and strategies to find related words and phrases. Not only will this improve the quality of your content, it will also help boost your rankings.

Getting top rankings isn’t all it’s cracked up to be… if you’re not meeting user intent
I wish this weren’t a “secret,” but unfortunately I still see many marketers missing the boat on this one. Getting a page to rank highly in the SERPs is great, but only if it matches user intent.

Here’s why: A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one.

As users abandon your page, your bounce rates will increase and your time on site will decrease. Within a short period of time, Google will realize that your page is missing the mark, and your rankings will drop.

Don’t want this to happen to you? One of the best ways to make sure you’re matching user intent is to analyze the SERPs. Run a search for your keywords, and look at which pages are currently ranking for those words.



In the example above, a search for “ladies watches” provided a clear picture of user intent. The Adwords ad, Google product listing ads, and top three organic results are all shopping-related. For this keyword, it’s clear that people who are using this term are looking to buy a new watch.

This quick research would tell me that writing a blog post about “ladies watches” would be likely to get me ranking (or at least keep me ranking).

All this to say: choose your keywords carefully, and keep user intent as your primary goal!



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